This course is designed for those interested to learn the basics of copywriting including effective techniques that work for different types of copywriting materials such as blogs, landing pages, sales and video sales letters, emails, advertisements, press releases, and more.
Read more.Instructor
Access all courses in our library for only $9/month with All Access Pass
Get Started with All Access PassBuy Only This CourseAbout This Course
Who this course is for:
- Copywriters
- Small business owners
- Entrepreneurs
- Content creators
- Content writers
- Digital Marketers
What you’ll learn:
- 14 essential steps to great copywriting
- How to use copywriting formulas to improve your writing skills
- How to optimize your content writing with great headlines
- How to use images to support your copywriting
- The essentials of proofreading and editing
- Understand the psychology of copywriting
- How to apply your copywriting skills to blogging
- How to write effective landing pages
- How to create amazing video sales letters as a copywriter
- The key formula for writing editing sales letters, including a case study
- How to combine your promotional video skills with your copywriting
- How to apply content writing skills to email
- What you need to know to write great headlines
Requirements:
- No prior knowledge is required to take this course
Copywriting is the key skill for the 21st century: it applies to Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, and Writing.
If you can master copywriting, you can sell online or offline. This course reveals my copywriting secrets and how to write copy that sells. This is the perfect copywriting course for you to help you to improve your writing skills.
If you have found copywriting to be a difficult subject to grasp, then you have come to the right place to succeed and achieve your goals efficiently and effectively.
Now in five clear sections:
- Basics – covers the basics of copywriting so that you have a foundation to work with
- Psychology – important in getting your customers to decide to buy from you
- Online Courses – how to apply your newly found copywriting skills to your online courses (if you are an instructor) – it’s a great case study if you are not
- SEO – helps you understand how copywriting and SEO work hand in hand in the world of online marketing
- Copywriting For… – These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email – with more to come
Our Promise to You
By the end of this course, you will have learned the basics of effective copywriting.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about copywriting.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| How To Navigate This Course | 00:00:00 | ||
| Downloadable Materials | 00:00:00 | ||
| Section 2 - Free Taster | |||
| 13 Copywriting And Sales Buttons You Need To Know How To Push | 00:00:00 | ||
| Copywriting To Sell 10 Steps You Must Know | 00:00:00 | ||
| 14 Step Formula To Writing Great Sales Copy | 00:00:00 | ||
| Section 3 - 14 Essential Steps To Great Copy Writing | |||
| AIDA Is Not Just An Opera | 00:00:00 | ||
| Have You Any Idea Who You Are Talking To? | 00:00:00 | ||
| Who Cares What Format You Use? | 00:00:00 | ||
| Hurting? Want Someone To Heal Your Pain? | 00:00:00 | ||
| I Haven’t Got Time Or Money For Objections | 00:00:00 | ||
| Don’t Worry, There’s Always Plenty Of Scarcity To Go Around | 00:00:00 | ||
| So, Why Are You Reading My Headlines? | 00:00:00 | ||
| Why Do You Always Want To Know What’s In It For You? | 00:00:00 | ||
| Endorsement? Pah! Prove It To Me! | 00:00:00 | ||
| I Guarantee To You That I Love Risk! Or Do I? | 00:00:00 | ||
| Right It, Wright To Be Red! Or You Won’t Be Readable | 00:00:00 | ||
| Keep It Simple And Throw Away Your Thesaurus | 00:00:00 | ||
| Section 4 - Basics: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
| Introduction To Copywriting Formulation | 00:00:00 | ||
| Starting With AIDA | 00:00:00 | ||
| PAS – Problem, Agitation, Solution | 00:00:00 | ||
| The 4P’s | 00:00:00 | ||
| Quest | 00:00:00 | ||
| Section 5 - Basics: How To Write Headlines | |||
| What You Need To Know To Write Great Headlines | 00:00:00 | ||
| Section 6 - Basics: Proofreading And Editing - How To Edit Sales Copy | |||
| Writing Editing: Can You Write Better Copy? | 00:00:00 | ||
| Proofreading And Editing: 20 Ways To Write Better Copy | 00:00:00 | ||
| Editing Writing: Seven Guidelines For Editing Writing | 00:00:00 | ||
| Section 7 - Psychology: The Psychology Behind Copywriting | |||
| Get Your Copywriting Psychology Right | 00:00:00 | ||
| What Are The Eight Universal Motivators? | 00:00:00 | ||
| Overcoming Objections | 00:00:00 | ||
| Section 8 - Copywriting For Blogs | |||
| Copywriting For Blogs | 00:00:00 | ||
| A Simple Formula For Blog Posts | 00:00:00 | ||
| Blog Post Copywriting Formula | 00:00:00 | ||
| Blog Post Editing Checklist | 00:00:00 | ||
| Section 9 - Copywriting For Landing Pages | |||
| Copywriting For Landing Pages | 00:00:00 | ||
| Copywriting For Testimonials | 00:00:00 | ||
| Copywriting For Bullet Points | 00:00:00 | ||
| Section 10 - Copywriting For Sales Letters | |||
| Five Formulations For Sales Letters | 00:00:00 | ||
| The Five Point Sales Letter Formula | 00:00:00 | ||
| The Seven-Step Copywriting Formula For Sales Letters | 00:00:00 | ||
| The Nine Point Formula | 00:00:00 | ||
| The 18 Step Sales Letter | 00:00:00 | ||
| 21 Part Sales Letter Formula | 00:00:00 | ||
| Bonus: 32 Step Power Copywriting Formula | 00:00:00 | ||
| Section 11 - Copywriting for Video Sales Letters | |||
| What Is A Video Sales Letter? | 00:00:00 | ||
| How To Write An Attention Grabbing Video Sales Letter Headline | 00:00:00 | ||
| Video Sales Letter Basics | 00:00:00 | ||
| Video Sales Letter Outline | 00:00:00 | ||
| Section 12 - Copywriting For Email | |||
| Copywriting For Email | 00:00:00 | ||
| How To Write Effective Welcome Emails | 00:00:00 | ||
| Activity: Analysis Of A Long Form Story Telling Email | 00:00:00 | ||
| Email Copywriting Analysis 1 | 00:00:00 | ||
| Copywriting Formulas for Email Sequences | 00:00:00 | ||
| Section 13 - Copywriting For Advertisement | |||
| Copywriting For Advertisement | 00:00:00 | ||
| Section 14 - Copywriting For Twitter | |||
| Copywriting For Twitter: Entertain And Engage – Be Brief! | 00:00:00 | ||
| Section 15 - Copywriting For Promotional Videos | |||
| How To Create A High Converting Promotional Video | 00:00:00 | ||
| Start 2018 Update: The Formula For A Promotional Video | 00:00:00 | ||
| Start 2018 Copywriting Course Promotional Video | 00:00:00 | ||
| Section 16 - Conclusion And Course Wrap Up | |||
| Start Conclusion And Course Wrap Up | 00:00:00 | ||
Course Review
5.0
1 RatingsRelated Courses
Are you interested in higher education?
GREETINGS AND BLESSINGS... FROM THE AMERICA´S HEART!!! EL SALVADOR!!!
GREAT MASTER COURSE SIR!
THANK YOU FOR EXPLAINING THE BASICS OF COPYWRITING including Effective Techniques that Work!