This course is designed for those interested to learn the basics of creating a successful blog, together with guides on creating a website on WordPress, making fresh content, and building a profitable business from it.
Read more.Instructor
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 200,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
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About This Course
In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. If you’re thinking of starting a blog this year, there’s never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It’s all here.
Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.
What you’ll learn:
- Build a successful blog from scratch, or take your existing blog to the next level
- Discover a blogging niche that is both profitable and interesting
- Build a beautiful website using WordPress
- Understand the importance of effective writing and how to become a better writer
- Generate an endless stream of fresh content by repurposing what you’ve already created
- Get your content in front of people using a variety of free promotion strategies
- Build a profitable business around your content and turn your blog into a revenue-generating asset
Who this course is for:
- Students with varying levels of experience
- Those who are getting started or looking for ways to take their blog to the next level
Our Promise to You
By the end of this course, you will have learned how to create a successful blog.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.Â
Get started today and learn more about blogging.
Course Curriculum
| Section 1 - Introduction | |||
| Welcome To The Course | 00:00:00 | ||
| How To Use This Course | 00:00:00 | ||
| Section 2 -The Foundation | |||
| The Mindset Of A Successful Blogger | 00:00:00 | ||
| Content Strategy And How To Find Your Perfect Niche | 00:00:00 | ||
| Naming And Branding Your Blog | 00:00:00 | ||
| Section 3 - Setting Up Your Website | |||
| Why You Should Use WordPress For Your Blog | 00:00:00 | ||
| What You’ll Need To Build A WordPress Site | 00:00:00 | ||
| How To Install WordPress In Under 5 Minutes | 00:00:00 | ||
| Exploring The WordPress Dashboard | 00:00:00 | ||
| WordPress Posts & Pages | 00:00:00 | ||
| The WordPress Post Editor | 00:00:00 | ||
| Customizing Your WordPress Profile | 00:00:00 | ||
| Finding And Installing A WordPress Theme | 00:00:00 | ||
| How To Customize Your Theme | 00:00:00 | ||
| WordPress Plugins | 00:00:00 | ||
| Security And Backups | 00:00:00 | ||
| Analytics And Data | 00:00:00 | ||
| Section 4 - Generating Content Ideas | |||
| Why You Need A Reliable Ideation System | 00:00:00 | ||
| Creation Begins With Consumption | 00:00:00 | ||
| Conducting A Brain Dump | 00:00:00 | ||
| The Number One Tool For Content Research | 00:00:00 | ||
| Questions Straight From Your Target Audience | 00:00:00 | ||
| Eavesdropping On Niche Communities | 00:00:00 | ||
| How Your Existing Audience And Content Can Help You Generate New Ideas | 00:00:00 | ||
| Section 5 - Improving Your Writing | |||
| The Importance Of Effective Writing | 00:00:00 | ||
| How To Write Irresistible Headlines | 00:00:00 | ||
| Matching Your Audience’s Tone And Vocabulary | 00:00:00 | ||
| Creating Focused Content | 00:00:00 | ||
| How Grammatical Errors Can Cripple Your Efforts | 00:00:00 | ||
| How To Become A Better Writer | 00:00:00 | ||
| Section 6 - The Most Effective Types Of Blog Content | |||
| Exploring Various Types Of Content | 00:00:00 | ||
| How To Create Epic List Content | 00:00:00 | ||
| Teaching Your Audience With Guides And Tutorials | 00:00:00 | ||
| Two Approaches To Q And A Content | 00:00:00 | ||
| Interviews And Profiles | 00:00:00 | ||
| Where A List Meets An Interview | 00:00:00 | ||
| How To Write Valuable Reviews And Comparisons | 00:00:00 | ||
| Working News Into Your Content Strategy | 00:00:00 | ||
| Creating Valuable Roundups And Resource Lists | 00:00:00 | ||
| Thought, Opinion, And Controversy | 00:00:00 | ||
| Statistics And Original Research | 00:00:00 | ||
| Presenting Complex Data For Visual Learners | 00:00:00 | ||
| How To Write A Case Study That Turns Readers Into Customers | 00:00:00 | ||
| Section 7 - Content Formats And Repurposing | |||
| Alternative Content Formats | 00:00:00 | ||
| How To Generate An Infinite Stream Of Fresh Content | 00:00:00 | ||
| Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content | 00:00:00 | ||
| Section 8 - Blog SEO (Search Engine Optimization) | |||
| A Brief Introduction To SEO | 00:00:00 | ||
| Understanding Search Engines | 00:00:00 | ||
| Basic Site Setup For SEO | 00:00:00 | ||
| The Best SEO Plugin For WordPress | 00:00:00 | ||
| Optimizing Your Page Titles | 00:00:00 | ||
| Optimizing Your Meta Descriptions | 00:00:00 | ||
| Themes & Template Settings | 00:00:00 | ||
| Analyzing Your Content | 00:00:00 | ||
| How To Choose The Right Keywords And Create High-Ranking Content On Any Topic | 00:00:00 | ||
| Does Keyword Density Matter? | 00:00:00 | ||
| Internal Links | 00:00:00 | ||
| Image Optimization | 00:00:00 | ||
| Section 9 - Content Promotion Strategies | |||
| Why Content Promotion Is Crucial | 00:00:00 | ||
| Strategic Collaboration | 00:00:00 | ||
| A Simple Way To Get Leading Influencers To Share Your Content | 00:00:00 | ||
| Teasing Your Content On Social Media | 00:00:00 | ||
| How To Get Your Content Featured In Popular Resource Lists | 00:00:00 | ||
| Don’t Neglect This Free Source Of On-Demand Traffic | 00:00:00 | ||
| How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) | 00:00:00 | ||
| The Most Effective Way To Skyrocket Your Audience Overnight | 00:00:00 | ||
| Section 10 - Growing Your Email List | |||
| Why Growing An Email List Should Be Your #1 Priority | 00:00:00 | ||
| Choosing An Email Marketing Service | 00:00:00 | ||
| Incentivizing The Opt-In: 17 Lead Magnet Ideas | 00:00:00 | ||
| Where To Place Opt-In Forms On Your Website | 00:00:00 | ||
| High-Profile Opt-In Forms | 00:00:00 | ||
| How To Turn Commenters Into Subscribers | 00:00:00 | ||
| A Counterintuitive Strategy To Increase Your Conversion Rate | 00:00:00 | ||
| Leveraging Social Proof To Grow Your Email List | 00:00:00 | ||
| Section 11 - Monetizing Your Blog | |||
| How To Turn Your Blog Into A Business | 00:00:00 | ||
| The Most Common Way To Monetize A Blog (And Why I Don’t Recommend It) | 00:00:00 | ||
| The Best Way To Monetize A Blog Without A Product Of Your Own | 00:00:00 | ||
| Creating And Selling Your Own Products On Your Blog | 00:00:00 | ||
| How To Generate Long-Term, Recurring Subscription Revenue | 00:00:00 | ||
| Using Your Blog To Market Your Services | 00:00:00 | ||
| Section 12 - Wrapping Up | |||
| The Next Steps | 00:00:00 | ||
Course Review
4.8
5 RatingsRelated Courses
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Blogging For Business: Learn How To Use Blog Marketing To Grow Your Business
Great content
Great content, nice instructor, good visuals, really nice course
Good Job
Total blogger package..
loved it!
This is TRULY a masterclass covering almost EVERYTHING there is to cover. Thank you soooooooooooo much for this!
Feeling Confident!!
I just recently become interested in the idea of blogging and didn’t have any idea of how to start. I looked at different people offering information but they all wanted you to buy their system. I didn’t want a system; I just wanted direction. Then I thought to see if Skill Success had a course and found this one. The instructor was knowledgeable and provided information that was easy for my to understand. I feel confident that I will be able to start my blog today. I’m not….but I could!
I am so glad I took this course. I started a blog and Brad gave incredible and useful tips, resources/plugins, and information that was very applicable to this. He obviously was very experienced and knew what he was talking about. Thank you!