Please ensure Javascript is enabled for purposes of website accessibility
Create A Successful Blog: The Blogging Masterclass
4.8( 5 REVIEWS )
3h 17m

This course is designed for those interested to learn the basics of creating a successful blog, together with guides on creating a website on WordPress, making fresh content, and building a profitable business from it.

Read more.
Course Skill Level
Time Estimate
3h 17m


Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 200,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Only want this course? Buy this course for $199 $29 and keep lifetime access. Click here

About This Course

In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. If you’re thinking of starting a blog this year, there’s never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It’s all here.

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

What you’ll learn:

  • Build a successful blog from scratch, or take your existing blog to the next level
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Understand the importance of effective writing and how to become a better writer
  • Generate an endless stream of fresh content by repurposing what you’ve already created
  • Get your content in front of people using a variety of free promotion strategies
  • Build a profitable business around your content and turn your blog into a revenue-generating asset

Who this course is for:

  • Students with varying levels of experience
  • Those who are getting started or looking for ways to take their blog to the next level

Our Promise to You

By the end of this course, you will have learned how to create a successful blog.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked. 

Get started today and learn more about blogging.

Course Curriculum

Section 1 - Introduction
Welcome To The Course 00:00:00
How To Use This Course 00:00:00
Section 2 -The Foundation
The Mindset Of A Successful Blogger 00:00:00
Content Strategy And How To Find Your Perfect Niche 00:00:00
Naming And Branding Your Blog 00:00:00
Section 3 - Setting Up Your Website
Why You Should Use WordPress For Your Blog 00:00:00
What You’ll Need To Build A WordPress Site 00:00:00
How To Install WordPress In Under 5 Minutes 00:00:00
Exploring The WordPress Dashboard 00:00:00
WordPress Posts & Pages 00:00:00
The WordPress Post Editor 00:00:00
Customizing Your WordPress Profile 00:00:00
Finding And Installing A WordPress Theme 00:00:00
How To Customize Your Theme 00:00:00
WordPress Plugins 00:00:00
Security And Backups 00:00:00
Analytics And Data 00:00:00
Section 4 - Generating Content Ideas
Why You Need A Reliable Ideation System 00:00:00
Creation Begins With Consumption 00:00:00
Conducting A Brain Dump 00:00:00
The Number One Tool For Content Research 00:00:00
Questions Straight From Your Target Audience 00:00:00
Eavesdropping On Niche Communities 00:00:00
How Your Existing Audience And Content Can Help You Generate New Ideas 00:00:00
Section 5 - Improving Your Writing
The Importance Of Effective Writing 00:00:00
How To Write Irresistible Headlines 00:00:00
Matching Your Audience’s Tone And Vocabulary 00:00:00
Creating Focused Content 00:00:00
How Grammatical Errors Can Cripple Your Efforts 00:00:00
How To Become A Better Writer 00:00:00
Section 6 - The Most Effective Types Of Blog Content
Exploring Various Types Of Content 00:00:00
How To Create Epic List Content 00:00:00
Teaching Your Audience With Guides And Tutorials 00:00:00
Two Approaches To Q And A Content 00:00:00
Interviews And Profiles 00:00:00
Where A List Meets An Interview 00:00:00
How To Write Valuable Reviews And Comparisons 00:00:00
Working News Into Your Content Strategy 00:00:00
Creating Valuable Roundups And Resource Lists 00:00:00
Thought, Opinion, And Controversy 00:00:00
Statistics And Original Research 00:00:00
Presenting Complex Data For Visual Learners 00:00:00
How To Write A Case Study That Turns Readers Into Customers 00:00:00
Section 7 - Content Formats And Repurposing
Alternative Content Formats 00:00:00
How To Generate An Infinite Stream Of Fresh Content 00:00:00
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 00:00:00
Section 8 - Blog SEO (Search Engine Optimization)
A Brief Introduction To SEO 00:00:00
Understanding Search Engines 00:00:00
Basic Site Setup For SEO 00:00:00
The Best SEO Plugin For WordPress 00:00:00
Optimizing Your Page Titles 00:00:00
Optimizing Your Meta Descriptions 00:00:00
Themes & Template Settings 00:00:00
Analyzing Your Content 00:00:00
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 00:00:00
Does Keyword Density Matter? 00:00:00
Internal Links 00:00:00
Image Optimization 00:00:00
Section 9 - Content Promotion Strategies
Why Content Promotion Is Crucial 00:00:00
Strategic Collaboration 00:00:00
A Simple Way To Get Leading Influencers To Share Your Content 00:00:00
Teasing Your Content On Social Media 00:00:00
How To Get Your Content Featured In Popular Resource Lists 00:00:00
Don’t Neglect This Free Source Of On-Demand Traffic 00:00:00
How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) 00:00:00
The Most Effective Way To Skyrocket Your Audience Overnight 00:00:00
Section 10 - Growing Your Email List
Why Growing An Email List Should Be Your #1 Priority 00:00:00
Choosing An Email Marketing Service 00:00:00
Incentivizing The Opt-In: 17 Lead Magnet Ideas 00:00:00
Where To Place Opt-In Forms On Your Website 00:00:00
High-Profile Opt-In Forms 00:00:00
How To Turn Commenters Into Subscribers 00:00:00
A Counterintuitive Strategy To Increase Your Conversion Rate 00:00:00
Leveraging Social Proof To Grow Your Email List 00:00:00
Section 11 - Monetizing Your Blog
How To Turn Your Blog Into A Business 00:00:00
The Most Common Way To Monetize A Blog (And Why I Don’t Recommend It) 00:00:00
The Best Way To Monetize A Blog Without A Product Of Your Own 00:00:00
Creating And Selling Your Own Products On Your Blog 00:00:00
How To Generate Long-Term, Recurring Subscription Revenue 00:00:00
Using Your Blog To Market Your Services 00:00:00
Section 12 - Wrapping Up
The Next Steps 00:00:00

Course Review


5 Ratings
  1. Anonymous
    Emilie Schrevens Wester May 18, 2023 at 04:02 AM

    Great content


    Great content, nice instructor, good visuals, really nice course

  2. Anonymous

    Good Job


    Total blogger package..

  3. Anonymous

    loved it!


    This is TRULY a masterclass covering almost EVERYTHING there is to cover. Thank you soooooooooooo much for this!

  4. Anonymous

    Feeling Confident!!


    I just recently become interested in the idea of blogging and didn’t have any idea of how to start. I looked at different people offering information but they all wanted you to buy their system. I didn’t want a system; I just wanted direction. Then I thought to see if Skill Success had a course and found this one. The instructor was knowledgeable and provided information that was easy for my to understand. I feel confident that I will be able to start my blog today. I’m not….but I could!

  5. Anonymous
    Jessica Garner June 5, 2020 at 11:11 AM


    I am so glad I took this course. I started a blog and Brad gave incredible and useful tips, resources/plugins, and information that was very applicable to this. He obviously was very experienced and knew what he was talking about. Thank you!

Are you interested in higher education?

We’re working on a service to connect learners with higher education programs, enter your name and email to join the waitlist

You’ve been added to the waitlist!

Keep an eye out for the announcement via email.

You’ll be the first to know.



Enter your Name and Email for a chance to win Lifetime Access to all courses!
Promotion ends today.



Enter your Name and Email for a chance to win Lifetime Access to all courses!
Promotion ends today.

Success! You are now entered to win lifetime access to all courses. Winners are selected at the beginning of each month. 

P.S. Look out for our exclusive sales only shown to students on our email list!