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The Complete Google AdWords Course: Beginner To Advanced
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7h 52m

This course is designed for those interested in learning about how to utilize Google AdWords for their business.

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7h 52m


Jerry Banfield started his business online in 2011 while working on his Ph.D. to help people with video game addiction. When he tried to share his new venture with the world, he quickly became frustrated with the limited means of learning how to promote his website and chose to learn by making every mistake himself. In realizing everyone else must be having the same problem, he applied his experience to helping clients in more than twenty countries and then to teaching millions of studen

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About This Course

What I like most as a student is when the instructor shares their personal experience with what they are teaching. If you like this also, you might enjoy my story of how I started using Google AdWords and ended up here with you today! By reading this story, I am sure you will get a good idea of whether you will enjoy this course or not!

In 2011, I opened my first Google AdWords account with the purpose of promoting my new business online after receiving a coupon for $100 in free Google AdWords ad spend. My business then was helping with video game addiction and selling t-shirts related to spreading that message. One of my first campaigns was setup to drive traffic to my website with the hope of making money with Google AdSense. I set the targeting too broad and the budget way too big at $100 per day because I had not made $100 yet with my business. I got thousands of cheap clicks that immediately bounced and vowed to do better in future campaigns.

After giving up on AdSense as a way to make money, I spent thousands of dollars to buy t-shirts and made a shop on CafePress with thousands more products. I sold about $10 of the $1,300 I spent in t-shirt inventory and figured maybe if I used Google AdWords with my CafePress store on a trendy topic I would do better. When the “Stop Kony” campaign got big in 2012, I jumped on it with tons of products on CafePress and $100/day Google AdWords campaign that got a ton of cheap clicks in the USA. I cannot prove today that even one person bought after seeing my Google ads up until that point.

With having spent thousands of dollars and many long hours with Google AdWords without a single win to show for it, I got so frustrated I gave up selling t-shirts and started working on social media marketing after hearing a local business owner talk about how much people would pay to get help promoting their business online. I made a terrible looking website that offered to get people Facebook likes for their page for thousands of dollars which I then bought from Fiverr for $5 to $20. After making my first thousand dollars online by sending messages to Facebook pages that were running ads, I remembered Google AdWords. My first profitable Google AdWords campaigns targeted the keywords “get likes” and “buy likes” while sending people to one of the ugliest landing pages I have ever seen. One person placed a $1000 order almost right away and I was off to the races! I finally had it!

Within a month, Google suspended my account (and all of my competitors on the same keywords also) for violating their terms and conditions. I was devastated and created several more accounts out of frustration all of which got suspended within a few days. I was certain that they were wrong and I was right. Fortunately, I gave up on Google AdWords after being unable to make a new account that did not get suspended and I turned to Facebook ads.
Using Facebook ads turned out to be the best thing that ever happened to my business. While I failed miserably with Facebook ads to turn a profit, I learned a valuable skill that then I was able to use to help others with. By 2013, my main business was getting paid to make Facebook ad campaigns for clients.

How does this relate to Google AdWords? I got hundreds of clients from more than 20 countries to pay me to do their Facebook ads. In getting to know some of them, I learned that they were also doing ads on Google AdWords. Naturally, I sold as many as I could on letting me help with their Google ads also based on my experience having one successful campaign that got my account suspended and wasting thousands of dollars doing it the wrong way.

By some miracle, I was actually able to help one client do really well with this Google AdWords campaigns. He now dominates his market completely both with Google search ads and Google display ads. Doing ads for him inspired me to try once again to build a better relationship with Google.

With now a new website, new business system, new address, new company, and new credit card, I tried again to open another Google AdWords account. This time it worked because I stuck to advertising my YouTube videos for the first year of that account. The ads I did on YouTube became the new foundation of my business allowing me to make videos online, promote them, and get any good video viral to the point now where now have over 3 million organic views on YouTube. You’ll see in this course exactly how I use Google AdWords to make YouTube ads.

I thought it would be amazing to start fresh in this course with an account with no ads running and give you everything I learn along the way. You see to begin how I start on faith given my previous experience. I walk you through each step up until today where now I am spending $500 to $1,000 per day on Google AdWords.

Learning Google AdWords has been an amazing journey for me and I am honored you are thinking about joining me in that journey today! I hope that by honestly sharing my experience using Google AdWords with you that you will be able to get started with fewer mistakes than I made, accept the problems you have with more grace than I did, and reach your full potential on Google AdWords much faster than me.

Our Promise to You
By the end of this course, you will have a clear understanding of how to utilize Google AdWords for your business.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about Google AdWords!

Course Curriculum

Section 1 - Welcome! Thank You For Learning Google AdWords For Conversions Online With Me!
Google AdWords Campaign Settings, Bids And Locations 00:00:00
Types Of Keywords And Understanding Your Keyword Quality Score In Google AdWords 00:00:00
A Trustworthy Landing Page Is Critical For Conversions And High Keyword Score 00:00:00
Sometimes You Can Get Lucky And Make A Great Campaign With Little Effor 00:00:00
Usually It Takes Faith And Consistent Effort To Get Great Results 00:00:00
Section 2 - Take A Strong First Step Getting Started With This Google AdWords Course!
Getting Started With Faith And A Commitment To Working In Google AdWords 00:00:00
Conversions Are All That Matter In Google AdWords. Ignore All Other Data! 00:00:00
Preparing For Conversion Tracking Setup In Google AdWords 00:00:00
Go To Tools And Complete Your Conversion Tracking Setup In Google AdWords 00:00:00
How To Immediately Confirm Your Google AdWords Conversion Tracking Is Working 00:00:00
Setting Up Conversion Tracking With Google Analytics Is Even Better! 00:00:00
How To Add Google Analytics Tracking For Deeper Google AdWords Data 00:00:00
Section 3 - Creating Your New Google AdWords Conversion Campaign From Scratch!
Keep The First Campaign Short And Simple While You Wait For Approval 00:00:00
Day 2 Reviewing Initial Campaign And Copying Into A New Campaign 00:00:00
Keyword Research To Expand An Existing Campaign With New Ad Sets 00:00:00
How To Quickly Make Display Adwords Campaigns Using Search Ads 00:00:00
Testing Trademark And Limited Approval Ads On A New Product 00:00:00
Section 4 - Your Offer And Conversions: What Can You Do To Maximize Your Offer/Product?
Day Three Reviewing The First 5 Campaigns And Thinking About My Pricing 00:00:00
How To Quickly Try A New Landing Page In Google AdWords And Copy Ad Groups 00:00:00
Quickly Copying Campaigns And Split Testing Countries In Google AdWords 00:00:00
Google AdWords Keyword Research And Fast New Campaign Creation On Best Offer 00:00:00
Section 5 - Optimizing For Conversions Using Google AdWords Cost Per Conversion Data
First Conversions Tracked In Google AdWords With A Free Offer 00:00:00
Choosing Which Google AdWords Campaigns To Pause And Save Money 00:00:00
Google AdWords Is Challenging Because You Have To Wait For Enough Data 00:00:00
Adding Keywords To A Campaign Now Getting Impressions And Expanding To Display 00:00:00
Section 6 - Using Free Offer Conversions To Relaunch Ad Groups For Sales.
Day 5 Pausing Campaigns Not Converting And Preparing For New Sales 00:00:00
Upgrading Free Campaigns With Conversions To New Sales Ad Groups 00:00:00
Having Patience Waiting For Google AdWords To Confirm Or Eliminate New Sales Campaigns 00:00:00
Section 7 - First Google AdWords Converted Sale On Day 6!
Conversion Data Ad Schedule And Mobile Device Bid Adjustment 00:00:00
Launching A New Product With Expensive Keywords In Google AdWords 00:00:00
Creating Ads On A Trademarked Keyword Requiring AdWords Specialist Approval 00:00:00
How To Make Google AdWords Campaigns On Giant Trademarked Search Terms 00:00:00
Section 8 - More Google AdWords Sales!
What To Do When Your Google AdWords Conversions Are Different From Your Sales? 00:00:00
How To Start Scaling Up Google AdWords Campaigns With Conversions 00:00:00
Making New Ads Using Conversions, Copying The Ads, And Adding Negative Keywords 00:00:00
Google AdWords Advanced Settings Missing Solution And Optimizing By Location 00:00:00
Google AdWords For Conversions Review: Negative Keywords, Copying Ads, Locations 00:00:00
Section 9 - You Are Just Beginning With Google AdWords!
Watch Live As I Find Why My Google AdWords Conversions Are More Than Sales! 00:00:00
The End Or Just Getting Started? You Decide! I Will Be Continuing To Build This! 00:00:00
Section 10 - Solving Problems In Google AdWords With Conversions Tracking
What I Do When My Conversions Are Not Matching Your Actual Sales 00:00:00
How To Handle Google AdWords Errors For Trademark Requirements 00:00:00
Google Adwords English Wealthy Country List And Low Cost Clicks And Views List 00:00:00
Using Organic Search Traffic And Another Keyword Tool To Add Negative Keywords 00:00:00
Google AdWords Conversions Showing In Different Products Than Advertised 00:00:00
Section 11 - Reaching Your First Positive ROI In Google AdWords!
A Better Landing Page Produces My First Proven Positive ROI In Google AdWords! 00:00:00
How To Use Location Reports To Exclude Places Where Ads Are Not Converting 00:00:00
Changing Keyword Match Type To Exact Match And Excluding Search Partners 00:00:00
Section 12 - How To Scale Your First Successful Google AdWords Campaign For More Conversions
Raising The Daily Budget And Eliminating Countries With High Cost Conversions 00:00:00
Lowering Bids Where Sales Are More Expensive And Checking The Ad Schedule 00:00:00
What To Do When Your Cost Per Conversion Suddenly Spikes 00:00:00
Using The Google AdWords Bid And Budget Simulator To Make Campaign Changes 00:00:00
Success With Lowering Conversions And CPC Means I Now Sit And Wait! 00:00:00
When You Finally Get A Perfect Solution, Let It Run Without Interference! 00:00:00
With Two Months Of Good Data, Now I Can Go Deeper For A Lower Ongoing Cost Per Conversion 00:00:00
Section 13 - Retargeting And Display Ads With Google AdWords And Google Analytics
Overview Of Correctly Setup Remarketing In Google Analytics And Google AdWords 00:00:00
Creating A New Google Analytics Property And Installing Tracking Code 00:00:00
Linking Your AdWords Account And Starting Remarketing 00:00:00
Google AdWords Creating An Ad Group For Remarketing With Display Audiences 00:00:00
Google AdWords Fast Display Ad Creation Quickly Going From 1 Ad To 48 Ads In An Ad Set 00:00:00
Copying Google AdWords Display Ad Campaigns To Split By Country 00:00:00
Google Adwords Display Campaigns To Similar Users And Editing Interests 00:00:00
Using Google Analytics To Optimize Google AdWords Marketing And Display Ads 00:00:00
Section 14 - $0.01 YouTube Views: Google AdWords For Video Also Known As YouTube Advertising
Welcome To Google AdWords For Video! See The Benefits I Get From Ads On YouTube 00:00:00
How To Quickly Make A $0.01 Cost Per View Advertising Campaign 00:00:00
Using Google Remarketing Audiences To Find Similar Users In Targeting 00:00:00
How To Make Remarketing Ads With Google AdWords For Video 00:00:00
Making A Keyword Targeted Google AdWords For Video Campaign 00:00:00
Targeting Your YouTube Ads By Interest 00:00:00
Using Reports To See Which Of Your Targeted Audience Watches The Most 00:00:00
Copying Global Campaigns And Changing To USA And Canada Targeting 00:00:00


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