Consultative Selling: A Complete Guide To Value-Based Sales

Elevate your sales game with consultative selling strategies that work. Build trust, deliver value, and start closing bigger deals—enroll now. Read more.

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Course Skill Level
Beginner
Time Estimate
1h 33m

I've been working in Sales for almost 20 years now, and been teaching sales skills to hundreds of people all over the World during this time. I attend many sales courses to stay up to date and to always learn new skills, and I constantly train our team and our large network of Resellers around the World in those sales skills. My value proposition in my sales training courses: learn sales skills that will help you become better at selling and make more sales, and these same sales skills you wi

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About This Course

Who this course is for:

  • Sales professionals using the same pitch for every client and struggling to stand out
  • Those frequently losing business to competitors
  • Salespeople who want to adopt a value-driven, customer-first approach

What you’ll learn: 

  • Consultative Selling: Shift from a product-focused pitch to a customer-centric conversation that builds trust and delivers value
  • Value-Based Selling: Clearly articulate the unique value your solution offers to different clients
  • Solution Selling: Tailor your offerings to match the specific challenges and goals of each buyer
  • Customer-Centric Mindset: Prioritize buyer needs and foster long-term trust
  • Needs Analysis Techniques: Uncover key customer insights through effective questioning
  • Pain Point Identification: Learn to recognize critical challenges that your solution can solve
  • Customer Relationship Management: Communicate and follow up effectively to nurture long-term relationships
  • Relationship Building: Establish credibility, empathy, and rapport with prospective clients
  • Practical Application: Apply real-world selling strategies to close deals and grow your client base
  • Expert-Led Instruction: Learn from a seasoned sales professional with proven field success
  • Results-Driven Approach: Benefit from a course that has already helped others achieve measurable sales growth

Requirements: 

  • No prior sales experience required
  • Basic understanding of English (beginner level)

The role of the modern salesperson has evolved. With over 80% of buyers saying they’re more likely to buy from someone who understands their needs, the days of generic sales pitches are over. Buyers are now better informed, conducting thorough research before engaging with a sales rep.

That’s why consultative selling is critical. It empowers you to act as a trusted advisor—someone who listens, understands, and delivers relevant, valuable solutions. In fact, 83% of buyers say their purchasing decisions were influenced by a consultative approach.

This course provides hands-on consultative selling training to help you thrive in today’s competitive sales landscape. You’ll discover how to:

  • Build rapport and credibility with prospective clients
  • Identify and address client-specific needs and challenges
  • Deliver tailored solutions that align with buyer goals
  • Strengthen relationships to drive long-term success

The strategies taught here are backed by real-world experience and data. For example, companies with well-trained sales teams report a 10% average increase in revenue, according to the Sales Management Association.

Enroll today—and learn how to stop selling and start solving.

Our Promise to You

We’re committed to helping you grow as a high-performing, value-driven sales professional. This course offers practical skills you can apply immediately to stand out, close more deals, and build lasting client relationships.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Want to expand your knowledge? Head to my profile and see what else you can learn.

Keep Learning and Head to Our Blog Posts For More Actionable Tips and Advanced Strategies!

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - How Customers Buy & How Salespeople Sell
What Clients Want From Salespeople 00:00:00
Quiz 1 - How Much Do You Know? Unlimited
How Salespeople Sell: Features, Advantages & Benefits 00:00:00
Quiz 2 - How Salespeople Sell: Features, Advantages, &  Benefits Unlimited
How Customers Buy: Problems & Difficulties 00:00:00
How Customers Buy: Needs & Wants 00:00:00
When Customers Tell You What They Want 00:00:00
Assignment 1 – The Persuasive Table (For Value-Based Selling) 00:00:00
Section 3 - The Art Of Asking The Right Questions
Why Is It So Important To Ask Questions 00:00:00
Types Of Questions You Should Start Using More Often - Part 1 00:00:00
Types Of Questions You Should Start Using More Often - Part 2 00:00:00
Assignment 2 - 10 Involvement Questions 00:00:00
Questions Lead To Listening 00:00:00
Listening Leads To: Knowing What Your Client Needs Or Wants 00:00:00
Section 4 - Putting All Of It Together
Putting All Of It Together. Taking The Next Step. 00:00:00
Bonus Lecture: Ditch The Pitch! 00:00:00

About This Course

Who this course is for:

  • Sales professionals using the same pitch for every client and struggling to stand out
  • Those frequently losing business to competitors
  • Salespeople who want to adopt a value-driven, customer-first approach

What you’ll learn: 

  • Consultative Selling: Shift from a product-focused pitch to a customer-centric conversation that builds trust and delivers value
  • Value-Based Selling: Clearly articulate the unique value your solution offers to different clients
  • Solution Selling: Tailor your offerings to match the specific challenges and goals of each buyer
  • Customer-Centric Mindset: Prioritize buyer needs and foster long-term trust
  • Needs Analysis Techniques: Uncover key customer insights through effective questioning
  • Pain Point Identification: Learn to recognize critical challenges that your solution can solve
  • Customer Relationship Management: Communicate and follow up effectively to nurture long-term relationships
  • Relationship Building: Establish credibility, empathy, and rapport with prospective clients
  • Practical Application: Apply real-world selling strategies to close deals and grow your client base
  • Expert-Led Instruction: Learn from a seasoned sales professional with proven field success
  • Results-Driven Approach: Benefit from a course that has already helped others achieve measurable sales growth

Requirements: 

  • No prior sales experience required
  • Basic understanding of English (beginner level)

The role of the modern salesperson has evolved. With over 80% of buyers saying they’re more likely to buy from someone who understands their needs, the days of generic sales pitches are over. Buyers are now better informed, conducting thorough research before engaging with a sales rep.

That’s why consultative selling is critical. It empowers you to act as a trusted advisor—someone who listens, understands, and delivers relevant, valuable solutions. In fact, 83% of buyers say their purchasing decisions were influenced by a consultative approach.

This course provides hands-on consultative selling training to help you thrive in today’s competitive sales landscape. You’ll discover how to:

  • Build rapport and credibility with prospective clients
  • Identify and address client-specific needs and challenges
  • Deliver tailored solutions that align with buyer goals
  • Strengthen relationships to drive long-term success

The strategies taught here are backed by real-world experience and data. For example, companies with well-trained sales teams report a 10% average increase in revenue, according to the Sales Management Association.

Enroll today—and learn how to stop selling and start solving.

Our Promise to You

We’re committed to helping you grow as a high-performing, value-driven sales professional. This course offers practical skills you can apply immediately to stand out, close more deals, and build lasting client relationships.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Want to expand your knowledge? Head to my profile and see what else you can learn.

Keep Learning and Head to Our Blog Posts For More Actionable Tips and Advanced Strategies!

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - How Customers Buy & How Salespeople Sell
What Clients Want From Salespeople 00:00:00
Quiz 1 - How Much Do You Know? Unlimited
How Salespeople Sell: Features, Advantages & Benefits 00:00:00
Quiz 2 - How Salespeople Sell: Features, Advantages, &  Benefits Unlimited
How Customers Buy: Problems & Difficulties 00:00:00
How Customers Buy: Needs & Wants 00:00:00
When Customers Tell You What They Want 00:00:00
Assignment 1 – The Persuasive Table (For Value-Based Selling) 00:00:00
Section 3 - The Art Of Asking The Right Questions
Why Is It So Important To Ask Questions 00:00:00
Types Of Questions You Should Start Using More Often - Part 1 00:00:00
Types Of Questions You Should Start Using More Often - Part 2 00:00:00
Assignment 2 - 10 Involvement Questions 00:00:00
Questions Lead To Listening 00:00:00
Listening Leads To: Knowing What Your Client Needs Or Wants 00:00:00
Section 4 - Putting All Of It Together
Putting All Of It Together. Taking The Next Step. 00:00:00
Bonus Lecture: Ditch The Pitch! 00:00:00

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