About This Course

Your success as a copywriter depends on your ability to persuade.

As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

This course teaches you how to write copy that persuades people to buy. With tips and tricks over thirty years of writing effective copy.

At the end of this course, you’ll know how to write copy that generates results and craft copy that persuades.

This course is filled with practical, step-by-step advice, tools, tips and tricks that are learned over the years as a professional copywriter, with dozens of examples from the real world of copywriting both offline and online to teach you the art of writing persuasive copy.

Who this course is for:

  • Aspiring copywriters

Our Promise to You

By the end of this course, you will have learned how to persuade in copywriting.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the Copywriting For Beginners Part Three of Three: How To Persuade.

Course Curriculum

Section 1 - Write to Persuade
Give Your Sales Pitch A Proven Structure 00:00:00
Write With Features And Benefits 00:00:00
Overcome Objections 00:00:00
Be Specific 00:00:00
Differentiate 00:00:00
Think Visually 00:00:00
Overcome Doubts With Testimonials 00:00:00
Get Your Testimonials Right 00:00:00
Give Your Buyer A Deadline 00:00:00
Offer A Guarantee That Hurts 00:00:00
Follow These Five Tips For Better Body Copy 00:00:00
Section 2 - Make Offers They Can't Refuse
Why Your Copy Needs An Offer 00:00:00
Make Two Offers 00:00:00
Use These Six Proven Free Offers 00:00:00
Use One Of These 10 B2B Information Offers 00:00:00
If In doubt, Discount 00:00:00
Improve Your Offers With This Checklist 00:00:00
Section 3 - Keep Your Readers Hooked
Keep Them Hooked 00:00:00
Make Your Copy More Personal 00:00:00
Give Your Sales Pitch With Subheads 00:00:00
Keep Your Readers Hooked With Great Captions 00:00:00
Improve Your Readability 00:00:00
Sound Conversational 00:00:00
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