About This Course
Your success as a copywriter depends on your ability to persuade.
As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
This course teaches you how to write copy that persuades people to buy. With tips and tricks over thirty years of writing effective copy.
At the end of this course, you’ll know how to write copy that generates results and craft copy that persuades.
This course is filled with practical, step-by-step advice, tools, tips and tricks that are learned over the years as a professional copywriter, with dozens of examples from the real world of copywriting both offline and online to teach you the art of writing persuasive copy.
Who this course is for:
- Aspiring copywriters
Our Promise to You
By the end of this course, you will have learned how to persuade in copywriting.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the Copywriting For Beginners Part Three of Three: How To Persuade.
Course Curriculum
| Section 1 - Write to Persuade | |||
| Give Your Sales Pitch A Proven Structure | 00:00:00 | ||
| Write With Features And Benefits | 00:00:00 | ||
| Overcome Objections | 00:00:00 | ||
| Be Specific | 00:00:00 | ||
| Differentiate | 00:00:00 | ||
| Think Visually | 00:00:00 | ||
| Overcome Doubts With Testimonials | 00:00:00 | ||
| Get Your Testimonials Right | 00:00:00 | ||
| Give Your Buyer A Deadline | 00:00:00 | ||
| Offer A Guarantee That Hurts | 00:00:00 | ||
| Follow These Five Tips For Better Body Copy | 00:00:00 | ||
| Section 2 - Make Offers They Can't Refuse | |||
| Why Your Copy Needs An Offer | 00:00:00 | ||
| Make Two Offers | 00:00:00 | ||
| Use These Six Proven Free Offers | 00:00:00 | ||
| Use One Of These 10 B2B Information Offers | 00:00:00 | ||
| If In doubt, Discount | 00:00:00 | ||
| Improve Your Offers With This Checklist | 00:00:00 | ||
| Section 3 - Keep Your Readers Hooked | |||
| Keep Them Hooked | 00:00:00 | ||
| Make Your Copy More Personal | 00:00:00 | ||
| Give Your Sales Pitch With Subheads | 00:00:00 | ||
| Keep Your Readers Hooked With Great Captions | 00:00:00 | ||
| Improve Your Readability | 00:00:00 | ||
| Sound Conversational | 00:00:00 | ||
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