Thirty Copywriting Secrets From The Best Advertisement Campaign Of All Time
This course is designed for those interested to learn the basics of copywriting advertisements that get noticed, get read and get results by following a simple, step-by-step formula for writing body copy.
About This CourseBeginner
In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy. This course is for anyone who wants a shortcut to learning how to write great copy.
You’ll see how a successful advertisement is built. From cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humor, irony, keys to being original, endings, and plenty more.
Who this course is for:
- Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history
- Copywriters who want to perfect their craft
- Writers who want to learn the basics of how to write effective print advertising copy
- This course is not for people who want tips on SEO copywriting
- This course does not deal with online copywriting
- This course does not offer any advice on how to start a copywriting business
Our Promise to You
By the end of this course, you will have learned the thirty copywriting secrets from the best advertisement campaign of all time.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about copywriting secrets from the best advertisement campaign of all time.
Section 1 - Introduction And Background
Great Copy Requires Great Insights
Section 2 - Headlines
Secret 1: Write A Weak Headline If Your Visual Is Strong
Secret 2: Sync Your Headline And Your Visual
Secret 3: Write Headlines That Compel Buyers To Read Your Copy
Secret 4: Make Your Headline A Zinger If Your Visual Is Lame
Secret 5: If In Doubt, Ask A Question
Secret 6: Start Telling A Story
Secret 7: Tie Your Headline To Current Events
Secret 8: Aim For The “huh?” Factor
Secret 9: Make Them Smile
Secret 10: Use Headlines For Features, Images For Benefits
Secret 11: Comparing Yourself? Better Be Clever
Secret 12: Find Headlines In Your Body Copy
Section 3 - Opening Lines
Secret 13: Deliver On The Premise Of Your Headline
Secret 14: If In Doubt, Ask A Question
Secret 15: Start With Irony
Section 4 - Strategic Body Copy
Secret 16: Stick To One Idea Per Advertisement
Secret 17: Follow A Simple Script
Secret 18: Give Multiple Benefits For Each Feature
Secret 19: Back All Claims With Proof
Secret 20: Borrow Credibility
Section 5 - How to Write Memorable Copy
Secret 21: Keep Your Reader Reading
Secret 22: Build Trust With Specifics
Secret 23: Write Quirky Testimonials
Secret 24: Use Parallel Structure
Secret 25: Spin Your Strongest Feature Into A Theme
Secret 26: Use Original Clichés
Secret 27: Write In Pictures
Section 6 - Your Ending, And Some Final Thoughts
Secret 28: Come Full Circle At The End
Secret 29: Give Your Buyer Something To Think About
Secret 30: Write Like A Pro (A Few Words On Style)
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