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Customer Loyalty Masterclass
5.0( 1 REVIEWS )
1h 17m

This course is designed for those interested to learn the basics of true customer loyalty, how to distinguish between different types of loyal customers, and what you need to do to win the minds and hearts of customers.

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Course Skill Level
Time Estimate
1h 17m


Dr Osman Khan is one of the world’s leading management & marketing experts.

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About This Course

Who this course is for:

  • Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use
  • Entrepreneurs
  • Marketing Professionals
  • Branding Professionals
  • Managers responsible for strategy development
  • Anyone looking to sell their services or products
  • Students
  • Freelancers
  • Bloggers
  • Consultants

What you’ll learn: 

  • identify the different types of loyal customers, including what true loyalty looks like 
  • measure the different types of loyal customers so that you can create customised marketing strategies to appeal to each type of customers 
  • develop a great brand with high levels of loyal customers
  • develop strategies that incorporate elements to move your organisation towards high levels of loyalty 
  • apply our ‘how to’ list of action points to transform your brand/organisation towards getting more customers to love your brand


  • No prior knowledge is required to take this course.

In this course, we will learn how to win the minds and hearts of customers. Our goal is to develop a brand, where the customer not only likes the brand, but loves the brand. We will learn from successful brands around the globe that have been able to develop exceptionally high levels of customer loyalty.  Find out what it takes to get your customers to start loving your brand.

I have developed this course based on my PhD, where I researched top brands and how they get customers to love their brand. I worked with brands like Emirates Airline, Apple, Harley Davidson, BMW, Lexus, Caterpillar, Singapore Airlines, Zara, Ikea and Walt Disney. 

Since then, I have been testing out the research, the models and tools I developed with companies from all across the globe. These include big firms like Fortune 500 companies, all the way down to the entrepreneurs and startups. I have had the chance to work with companies from all across the globe and in a wide variety of industries. Some of these include Airlines, Hotels, Travel, Health Care, Education, Government, Defense, Banks, Financial Institutions, Shopping Malls, Professional Sports Teams, Formula 1, IT and Telecom, Professional Services, Performing Arts and Entertainment,  Manufacturers, Oil and Gas Sector, Cement, Real Estate, FMCGs, etc.

The tools, models, and concepts that I will be sharing with you are both based on research, and have been tested in a wide variety of industries. These tools, concepts and models are not available anywhere else.

Our Promise to You

By the end of this course, you will have learned how to win your customers’ loyalty.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about customer loyalty.

Course Curriculum

Section 1 - Introduction
Introduction To Customer Loyalty 00:00:00
How Loyalty Helps Organisations 00:00:00
Why Loyalty Programmes Don’t Work 00:00:00
Section 2 - Types Of Loyal Customers
Three Types Of Loyal Customers 00:00:00
Behavioural Loyalty: The Basic Type Of Loyalty 00:00:00
Why Loyalty Programmes Don’t Create True Customer Loyalty 00:00:00
Attitudinal Loyalty: The Mid Level Of Customer Loyalty 00:00:00
True Customer Loyalty: What Does It Look Like? 00:00:00
Key Differences Between Mid Level And True Loyalty 00:00:00
Section 3 - Learning From Best Practice Firms
Customers That Love Our Brand 00:00:00
Best Practice Firms From Alternative Industries 00:00:00
Examples Of Best Practice Firms 00:00:00
How Do Best Practice Firms Like Ikea And Zara Create Loyalty 00:00:00
Key Differences Between Attitudinal And Emotionally Loyal Customers 00:00:00
Section 4 - Developing Loyalty Strategy
Moving From A Nominal State To A Preferred State Of Loyalty 00:00:00
Loyalty Lifecycle 00:00:00
Loyalty Management Model And Matrix 00:00:00
Section 5 - Measuring Types Of Loyal Customers
Identifying Attitudinal Vs. Emotional Loyalty 00:00:00
Section 6 - How To Transform Your Organisation To Develop True Loyalty
Branding For Loyalty 00:00:00
A Customer-Focused Company 00:00:00
Being Market-Oriented 00:00:00
Quality-Focused Organisation 00:00:00
Developing Services For Loyalty 00:00:00
Section 7 - Conclusion
Revision Of Key Concepts 00:00:00

Course Review


1 Ratings
  1. Anonymous
    Ludmilla Caroline Muller September 12, 2020 at 22:02 PM

    Right on the money


    Awesome course, with an overview of clear-cut concepts, that helps an ambitious beginner understand how customer loyalty works and what strategies you need to implement to achieve customer success. Thank you!

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