This course is designed for those interested to learn the basics of true customer loyalty, how to distinguish between different types of loyal customers, and what you need to do to win the minds and hearts of customers.
Read more.Instructor
Dr Osman Khan is one of the world’s leading management & marketing experts.
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Who this course is for:
- Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use
- Entrepreneurs
- Marketing Professionals
- Branding Professionals
- Managers responsible for strategy development
- Anyone looking to sell their services or products
- Students
- Freelancers
- Bloggers
- Consultants
What you’ll learn:Â
- identify the different types of loyal customers, including what true loyalty looks likeÂ
- measure the different types of loyal customers so that you can create customised marketing strategies to appeal to each type of customersÂ
- develop a great brand with high levels of loyal customers
- develop strategies that incorporate elements to move your organisation towards high levels of loyaltyÂ
- apply our ‘how to’ list of action points to transform your brand/organisation towards getting more customers to love your brand
Requirements:Â
- No prior knowledge is required to take this course.
In this course, we will learn how to win the minds and hearts of customers. Our goal is to develop a brand, where the customer not only likes the brand, but loves the brand. We will learn from successful brands around the globe that have been able to develop exceptionally high levels of customer loyalty. Find out what it takes to get your customers to start loving your brand.
I have developed this course based on my PhD, where I researched top brands and how they get customers to love their brand. I worked with brands like Emirates Airline, Apple, Harley Davidson, BMW, Lexus, Caterpillar, Singapore Airlines, Zara, Ikea and Walt Disney.Â
Since then, I have been testing out the research, the models and tools I developed with companies from all across the globe. These include big firms like Fortune 500 companies, all the way down to the entrepreneurs and startups. I have had the chance to work with companies from all across the globe and in a wide variety of industries. Some of these include Airlines, Hotels, Travel, Health Care, Education, Government, Defense, Banks, Financial Institutions, Shopping Malls, Professional Sports Teams, Formula 1, IT and Telecom, Professional Services, Performing Arts and Entertainment, Manufacturers, Oil and Gas Sector, Cement, Real Estate, FMCGs, etc.
The tools, models, and concepts that I will be sharing with you are both based on research, and have been tested in a wide variety of industries. These tools, concepts and models are not available anywhere else.
Our Promise to You
By the end of this course, you will have learned how to win your customers’ loyalty.
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Get started today and learn more about customer loyalty.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction To Customer Loyalty | 00:00:00 | ||
| How Loyalty Helps Organisations | 00:00:00 | ||
| Why Loyalty Programmes Don’t Work | 00:00:00 | ||
| Section 2 - Types Of Loyal Customers | |||
| Three Types Of Loyal Customers | 00:00:00 | ||
| Behavioural Loyalty: The Basic Type Of Loyalty | 00:00:00 | ||
| Why Loyalty Programmes Don’t Create True Customer Loyalty | 00:00:00 | ||
| Attitudinal Loyalty: The Mid Level Of Customer Loyalty | 00:00:00 | ||
| True Customer Loyalty: What Does It Look Like? | 00:00:00 | ||
| Key Differences Between Mid Level And True Loyalty | 00:00:00 | ||
| Section 3 - Learning From Best Practice Firms | |||
| Customers That Love Our Brand | 00:00:00 | ||
| Best Practice Firms From Alternative Industries | 00:00:00 | ||
| Examples Of Best Practice Firms | 00:00:00 | ||
| How Do Best Practice Firms Like Ikea And Zara Create Loyalty | 00:00:00 | ||
| Key Differences Between Attitudinal And Emotionally Loyal Customers | 00:00:00 | ||
| Section 4 - Developing Loyalty Strategy | |||
| Moving From A Nominal State To A Preferred State Of Loyalty | 00:00:00 | ||
| Loyalty Lifecycle | 00:00:00 | ||
| Loyalty Management Model And Matrix | 00:00:00 | ||
| Section 5 - Measuring Types Of Loyal Customers | |||
| Identifying Attitudinal Vs. Emotional Loyalty | 00:00:00 | ||
| Section 6 - How To Transform Your Organisation To Develop True Loyalty | |||
| Branding For Loyalty | 00:00:00 | ||
| A Customer-Focused Company | 00:00:00 | ||
| Being Market-Oriented | 00:00:00 | ||
| Quality-Focused Organisation | 00:00:00 | ||
| Developing Services For Loyalty | 00:00:00 | ||
| Section 7 - Conclusion | |||
| Revision Of Key Concepts | 00:00:00 | ||
Course Review
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Awesome course, with an overview of clear-cut concepts, that helps an ambitious beginner understand how customer loyalty works and what strategies you need to implement to achieve customer success. Thank you!