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Buying Digital Ads: Pricing, Targeting, Ad Servers And Reporting

Learn the ins and outs of Buying Digital Ads Pricing in this course. Start mastering ad strategies and drive success today! Read more.

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Course Skill Level
Beginner
Time Estimate
31m

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About This Course

Who this course is for:

  • Master the Digital Buying Process: Explore various pricing models, strategies, and the essential steps involved in purchasing digital ads.
  • Harness the Power of Ad Targeting: Gain expertise in contextual, behavioral, demographic, and other advanced targeting techniques.
  • Understand Ad Servers and Campaign Measurement: Learn how ad servers like DoubleClick function and how to accurately measure the success of your campaigns.

What you’ll learn: 

  • Master the Digital Buying Process: Explore various pricing models, strategies, and the essential steps involved in purchasing digital ads.
  • Harness the Power of Ad Targeting: Gain expertise in contextual, behavioral, demographic, and other advanced targeting techniques.
  • Understand Ad Servers and Campaign Measurement: Learn how ad servers like DoubleClick function and how to accurately measure the success of your campaigns.

Requirements: 

  • No prior knowledge or experience is required—this digital advertising course is designed for beginners!

Join us on an exciting journey into the world of digital advertising! In this course, you’ll meet your expert instructor and explore today’s agenda. We’ll cover the fundamentals of buying digital ads, dive deep into ad targeting strategies, and demystify the functionality of ad servers like DoubleClick. Plus, you’ll get an overview of digital advertising reporting to ensure you walk away with a solid grasp of key concepts and actionable strategies for success in the ever-evolving digital advertising landscape.

Interested in expanding your knowledge base? My courses cover a wide range of topics.

Our Promise to You

By completing this course, you’ll confidently plan, execute, and measure impactful digital advertising campaigns.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Start your journey today and transform your digital advertising skills!

Course Curriculum

Section 1 - Course Lectures
Introduction To Buying Digital Ads - Your Instructor And Agenda 00:00:00
Buying Digital Ads - How To Buy Digital Ads, Price Ranges, Process And More 00:00:00
Ad Targeting - Contextual, Behavioral, Demographic, Geographic And More 00:00:00
What Is An Ad Server? DoubleClick, DFP, DFA, Third Party Ad Servers, etc. 00:00:00
Illustration Of How Ad Servers Work 00:00:00
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, And More 00:00:00
Quiz - Buying Digital Ads Unlimited

About This Course

Who this course is for:

  • Master the Digital Buying Process: Explore various pricing models, strategies, and the essential steps involved in purchasing digital ads.
  • Harness the Power of Ad Targeting: Gain expertise in contextual, behavioral, demographic, and other advanced targeting techniques.
  • Understand Ad Servers and Campaign Measurement: Learn how ad servers like DoubleClick function and how to accurately measure the success of your campaigns.

What you’ll learn: 

  • Master the Digital Buying Process: Explore various pricing models, strategies, and the essential steps involved in purchasing digital ads.
  • Harness the Power of Ad Targeting: Gain expertise in contextual, behavioral, demographic, and other advanced targeting techniques.
  • Understand Ad Servers and Campaign Measurement: Learn how ad servers like DoubleClick function and how to accurately measure the success of your campaigns.

Requirements: 

  • No prior knowledge or experience is required—this digital advertising course is designed for beginners!

Join us on an exciting journey into the world of digital advertising! In this course, you’ll meet your expert instructor and explore today’s agenda. We’ll cover the fundamentals of buying digital ads, dive deep into ad targeting strategies, and demystify the functionality of ad servers like DoubleClick. Plus, you’ll get an overview of digital advertising reporting to ensure you walk away with a solid grasp of key concepts and actionable strategies for success in the ever-evolving digital advertising landscape.

Interested in expanding your knowledge base? My courses cover a wide range of topics.

Our Promise to You

By completing this course, you’ll confidently plan, execute, and measure impactful digital advertising campaigns.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Start your journey today and transform your digital advertising skills!

Course Curriculum

Section 1 - Course Lectures
Introduction To Buying Digital Ads - Your Instructor And Agenda 00:00:00
Buying Digital Ads - How To Buy Digital Ads, Price Ranges, Process And More 00:00:00
Ad Targeting - Contextual, Behavioral, Demographic, Geographic And More 00:00:00
What Is An Ad Server? DoubleClick, DFP, DFA, Third Party Ad Servers, etc. 00:00:00
Illustration Of How Ad Servers Work 00:00:00
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, And More 00:00:00
Quiz - Buying Digital Ads Unlimited

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