About This Course

Go beyond asking for geo-targeted media and learn the difference between the types of targeting available to make a more informed buy. Don’t just know the difference between a DSP and SSP, see a real-life example of how to setup a campaign in these platforms.

If you work in advertising, media, digital, or any combination of those then this course is for you.

To be successful in today’s digital advertising industry you need to keep up with new products, trends, and companies. But without on the job training, this can be difficult. In this course, I explain important topics and how it applies to major brands and businesses.

I also review companies that specializes in these products. I don’t just explain location targeting or how retargeting works, but I show you the companies that specialize in those products so you have a clearer picture of the space.

Need to negotiate a contract? I walk through the process, parties involved, and give advice on how to handle it. Worried about Ad Blocking? I explain how it works and how the industry has responded.

I even include interviews with industry experts from major companies like Google. These experts have decades of experience and work for some of the largest and most popular companies in the world. They share insights and knowledge about the space that can only come from someone who’s currently working in a senior management position.

Course Subjects:

Location Targeting: IP, Wifi, GPS. What’s the difference between these types of targeting and how do they work on Desktop and Mobile?

Beacons: What is Beacon technology, how is it different from GPS, and best practices.

Retargeting: We’ve all seen a retargeting ad campaign, but how does it work?

Bid Requests: Part of the RTB (Real Time Bidding) process of course requires someone to bid. But how does that work and what exactly are they bidding on?

Research: Research is how you can decide what to say, where to say it, and sell through your ideas. We review helpful tools and show you how the pros do it.

Platform Demos: You’ve heard of these platforms, and you may even understand what they do. But have you ever used them? We see how to setup real-life campaigns in three major ad-tech platforms.

Demand Side Platform (DSP)

Supply Side Platform (SSP)

Facebook Power Editor

Contract Negotiations: Once you’ve decided where you want to run an ad campaign, you need to buy the media. But large budgets will give you the ability to negotiate things like pricing and flights. We review the process and parties involved.

Ad Blocking: Ad Blocking is a HUGE issue in the industry. We review how it works, ad blocking companies, and the industry’s response.

Social Listening: How do companies know what people are saying about you? Social listening. But this is so much more than just doing a Facebook or Twitter search. I do a demo of a real Social Listening platform.

Interviews with Industry Experts

Google/JWT

Who this course is for:

Those looking to become a true pro at digital marketing and digital advertising
Students looking to expand their knowledge of the digital advertising industry
Professionals looking to further their career in digital marketing and advertising

Our Promise to You

By the end of this course, you will have learned digital advertising and marketing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about digital advertising and marketing.

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - Location Targeting: IP, Wifi, Cell Tower, GPS And How To Detect Fraudulent Data
Location Targeting Part 1 – How It Works, IP, Wifi And Cell Tower Targeting 00:00:00
Location Targeting Part 2 – GPS Targeting, + How To Find Lat/Longs On Google 00:00:00
Location Targeting Part 3 – Location Tech Companies And Fraud Detection/Prevention 00:00:00
Section 3 - Beacons: Beacon Target In Digital Marketing, Super Targeted Location Data
Beacons – Beacon Target In Digital Marketing, Super Targeted Location Data 00:00:00
Section 4 - Retargeting: Retargeting In Digital Marketing And Live Examples
Retargeting – How Advertisers Run Digital Retargeting Advertising Campaigns 00:00:00
Section 5 - Bid Requests And CPM Breakdown
Bid Request/Bid Response – The RTB Buying Process Explained 00:00:00
Cost Break Down – How Is A Final CPM Calculated 00:00:00
Section 6 - Research: Publisher, Competitor Spend, Trends And Social Media Listening
Research: Introduction And Publisher Research, Comscore, Quantcast, Kantar And More 00:00:00
Research: Competitor And Spend Information, Find Where Competitors Are Spending 00:00:00
Research: Trends, eMarketer, Google Keywords And AdWeek/AdAge/Digiday 00:00:00
Section 7 - Platform Demos: Running Facebook Ads, DSP Use, SSP Use And More
Setting A Facebook Brand Page To Use For Facebook Ad Campaign 00:00:00
Social Media Marketing: Creating A Paid Facebook Advertising Campaign 00:00:00
DSP Demo Part 1 – Setting Up A Campaign In A Demand Side Platform 00:00:00
DSP Demo Part 2 – Uploading Creative And Custom Audiences 00:00:00
SSP Demo Part 1 – How To Work With An SSP And Getting Setup 00:00:00
Demo Part 2 – Setting Up A Mediation Group In Google’s AdMob 00:00:00
Mobile Banner Ad Best Practices – A Quick Guide From AdMob 00:00:00
Section 8 - Contract Negotiations: Who's Involved In The Process And T&Cs
Contract Negotiations – How To Review And Execute A Digital Media IO 00:00:00
Section 9 - AdBlocking: This History Of AdBlocking, Trends And Industry Response
AdBlocking – This History Of AdBlocking, Trends And Industry Response 00:00:00
Section 10 - Social Listening
Social Listening Part 1 – How To Find Out What People Say About Your Brand 00:00:00
Social Listening Part 2 – Post-Campaign Results And Social Media War Rooms 00:00:00
Section 11 - Interviews With Industry Experts
Interview Setup – What To Expect From Our Industry Experts 00:00:00
Kat Earls – Industry Insights Lead At Google / Former Head Of Strategy JWT-SF 00:00:00
Section 12 - Final Course Recap
Final 301 Course Recap And Thank You 00:00:00
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