Digital Advertising And Marketing 301: The Professional Course

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This course is designed for those interested to learn the basics of professional digital advertising and marketing.

Become a pro at location targeting, retargeting, programmatic or RTB process, contracts, research, ad blocking and more

$199

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About This CourseBeginner

Go beyond asking for geo-targeted media and learn the difference between the types of targeting available to make a more informed buy. Don’t just know the difference between a DSP and SSP, see a real-life example of how to setup a campaign in these platforms.

If you work in advertising, media, digital, or any combination of those then this course is for you.

To be successful in today’s digital advertising industry you need to keep up with new products, trends, and companies. But without on the job training, this can be difficult. In this course, I explain important topics and how it applies to major brands and businesses.

I also review companies that specializes in these products. I don’t just explain location targeting or how retargeting works, but I show you the companies that specialize in those products so you have a clearer picture of the space.

Need to negotiate a contract? I walk through the process, parties involved, and give advice on how to handle it. Worried about Ad Blocking? I explain how it works and how the industry has responded.

I even include interviews with industry experts from major companies like Google. These experts have decades of experience and work for some of the largest and most popular companies in the world. They share insights and knowledge about the space that can only come from someone who’s currently working in a senior management position.

Course Subjects:

Location Targeting: IP, Wifi, GPS. What’s the difference between these types of targeting and how do they work on Desktop and Mobile?

Beacons: What is Beacon technology, how is it different from GPS, and best practices.

Retargeting: We’ve all seen a retargeting ad campaign, but how does it work?

Bid Requests: Part of the RTB (Real Time Bidding) process of course requires someone to bid. But how does that work and what exactly are they bidding on?

Research: Research is how you can decide what to say, where to say it, and sell through your ideas. We review helpful tools and show you how the pros do it.

Platform Demos: You’ve heard of these platforms, and you may even understand what they do. But have you ever used them? We see how to setup real-life campaigns in three major ad-tech platforms.

Demand Side Platform (DSP)

Supply Side Platform (SSP)

Facebook Power Editor

Contract Negotiations: Once you’ve decided where you want to run an ad campaign, you need to buy the media. But large budgets will give you the ability to negotiate things like pricing and flights. We review the process and parties involved.

Ad Blocking: Ad Blocking is a HUGE issue in the industry. We review how it works, ad blocking companies, and the industry’s response.

Social Listening: How do companies know what people are saying about you? Social listening. But this is so much more than just doing a Facebook or Twitter search. I do a demo of a real Social Listening platform.

Interviews with Industry Experts

Google/JWT

Who this course is for:

Those looking to become a true pro at digital marketing and digital advertising
Students looking to expand their knowledge of the digital advertising industry
Professionals looking to further their career in digital marketing and advertising

Our Promise to You

By the end of this course, you will have learned digital advertising and marketing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about digital advertising and marketing.

Course Curriculum

Course Sections

Introduction

Location Targeting Part 1 – How It Works, IP, Wifi And Cell Tower Targeting

Location Targeting Part 2 – GPS Targeting, + How To Find Lat/Longs On Google

Location Targeting Part 3 – Location Tech Companies And Fraud Detection/Prevention

Beacons – Beacon Target In Digital Marketing, Super Targeted Location Data

Retargeting – How Advertisers Run Digital Retargeting Advertising Campaigns

Bid Request/Bid Response – The RTB Buying Process Explained

Cost Break Down – How Is A Final CPM Calculated

Research: Introduction And Publisher Research, Comscore, Quantcast, Kantar And More

Research: Competitor And Spend Information, Find Where Competitors Are Spending

Research: Trends, eMarketer, Google Keywords And AdWeek/AdAge/Digiday

Setting A Facebook Brand Page To Use For Facebook Ad Campaign

Social Media Marketing: Creating A Paid Facebook Advertising Campaign

DSP Demo Part 1 – Setting Up A Campaign In A Demand Side Platform

DSP Demo Part 2 – Uploading Creative And Custom Audiences

SSP Demo Part 1 – How To Work With An SSP And Getting Setup

Demo Part 2 – Setting Up A Mediation Group In Google’s AdMob

Mobile Banner Ad Best Practices – A Quick Guide From AdMob

Contract Negotiations – How To Review And Execute A Digital Media IO

AdBlocking – This History Of AdBlocking, Trends And Industry Response

Social Listening Part 1 – How To Find Out What People Say About Your Brand

Social Listening Part 2 – Post-Campaign Results And Social Media War Rooms

Interview Setup – What To Expect From Our Industry Experts

Kat Earls – Industry Insights Lead At Google / Former Head Of Strategy JWT-SF

Final 301 Course Recap And Thank You

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