About This Course
Who this course is for:
- Junior marketing consultants
- Business owners
What you’ll learn:
- Digital marketing
- AIDA principles
- Paid advertising concepts
- Managing a digital marketing budget
- Calculating the customer lifetime value
- Exploring the benefits of social media
- Effective email marketing
- No prior knowledge is required to take this course
Welcome to the fundamentals of digital marketing!
The world of marketing is evolving at a rapid pace, increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate, even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.
Our Promise to You
By the end of this course, you will have learned different aspects of digital marketing that you can use to increase your business exposure and customer engagement.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about digital marketing.
|Section 1: Introduction|
|Section 2: What Is Digital Marketing|
|What Is Digital Marketing||00:00:00|
|Section 3: The Digital Marketing Journey|
|The Digital Marketing Journey||00:00:00|
|Section 4: Building The Buyer Journey|
|Building The Buyer Journey||00:00:00|
|Applying The Aida Model||00:00:00|
|Section 5: Personalizing The Buyer Journey|
|Personalizing The Buyer Journey||00:00:00|
|Section 6: Paid Advertising|
|Budgeting For Paid Advertising||00:00:00|
|Section 7: The Role Of Social Media|
|The Role Of Social Media||00:00:00|
|Section 8: Effective Email Marketing|
|Effective Email Marketing||00:00:00|