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About This Course

Who this course is for:

  • Marketers
  • Junior marketing consultants
  • Salespeople
  • Business owners
  • Entrepreneurs

What you’ll learn: 

  • Digital marketing
  • AIDA principles
  • Paid advertising concepts
  • Managing a digital marketing budget
  • Calculating the customer lifetime value
  • Exploring the benefits of social media
  • Effective email marketing


  • No prior knowledge is required to take this course

Welcome to the fundamentals of digital marketing!

The world of marketing is evolving at a rapid pace, increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate, even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.

Our Promise to You

By the end of this course, you will have learned different aspects of digital marketing that you can use to increase your business exposure and customer engagement.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about digital marketing.

Course Curriculum


Section 1: Introduction
Introduction 00:00:00
Section 2: What Is Digital Marketing
What Is Digital Marketing 00:00:00
Section 3: The Digital Marketing Journey
The Digital Marketing Journey 00:00:00
Section 4: Building The Buyer Journey
Building The Buyer Journey 00:00:00
Applying The Aida Model 00:00:00
Section 5: Personalizing The Buyer Journey
Personalizing The Buyer Journey 00:00:00
Section 6: Paid Advertising
Paid Advertising 00:00:00
Budgeting For Paid Advertising 00:00:00
Section 7: The Role Of Social Media
The Role Of Social Media 00:00:00
Section 8: Effective Email Marketing
Effective Email Marketing 00:00:00

Course Reviews


2 ratings
  1. Anonymous
    Konstantinos Kapotis May 23, 2022 at 17:18 PM

    Interesting course


    For a beginner like me, this course has been very helpful in learning some basic attributes of digital marketing. I would definitely recommend it to anyone interested in starting their own business from scratch or just for acquiring new knowledge.

  2. Anonymous

    Great starting point


    Gives all of the beginning thoughts needed for social media understanding.