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About This Course

Who this course is for:

  • People who want to get into advertising

What you’ll learn: 

  • How to become a freelance copywriter

Requirements: 

  • No prior knowledge is required to take this course

A copywriter may not be in the spotlight or very glamorous, and it’s rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:

  • Write social media content: Copywriters must produce content that shows or reflects the client’s brand or voice.
  • Collaborate: Copywriters work with many people from PR, marketing, and customer service.
  • Produce error-free content: Content must be high-quality and in adherence to the company’s style guide.
  • Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.
  • Manage multiple projects: Juggle multiple projects, typically with short deadlines.

Copywriting is essentially moving words around to sell better. Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something. If I were a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!

A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales. A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!

Our Promise to You
By the end of this course, you will have learned copywriting.
 
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
 
Get started today and learn more about how to become a copywriter.

Course Curriculum

2h 19m

Section 1 - Introduction And Getting Started
Introduction 00:00:00
Getting Started As A Copywriter 00:00:00
Polished Writing Skills 00:00:00
Headline Creation 00:00:00
Awareness Of User Experience 00:00:00
Specialization 00:00:00
Marketing Awareness 00:00:00
Section 2 - Skills Needed By A Copywriter
Skills Needed By A Copywriter 00:00:00
A Sense Of Adventure And Curiosity 00:00:00
Stellar Research Skills 00:00:00
The Ability To Create Something New, Even If It’s Old 00:00:00
An Understanding Of User Experience 00:00:00
Create Empathy, Even If You’re Not An Empathetic Person 00:00:00
Section 3 - Communicating With Your Prospect To Improve Conversion Rate
Communicating With Your Prospect To Improve Conversion Rate 00:00:00
Map Your Audience Personas 00:00:00
Leverage Persuasive Hacks 00:00:00
Write Instant-Clarity Headlines 00:00:00
Leverage The AIDA Strategy 00:00:00
Improve Click-Through Rates 00:00:00
Section 4 - Making And Closing A Deal
Making And Closing A Deal 00:00:00
The Ever Popular Call To Action 00:00:00
Creating A Sense Of Urgency 00:00:00
5 Tips For Writing Compelling Copy 00:00:00
Don’t Forget A Guarantee 00:00:00
Be Persuasive From Start To Finish 00:00:00
Section 5 - Niches That Copywriters Use
Niches That Copywriters Use 00:00:00
Break Into The Self-Improvement Market 00:00:00
Fundraising – Selling Your Services To Non-Profit Companies 00:00:00
Health Copywriting – Working To Improve People’s Lives 00:00:00
Financial Services 00:00:00
Christian Market – Writing For A Higher Purpose 00:00:00
Section 6 - Becoming A Freelance Copywriter
Becoming A Freelance Copywriter 00:00:00
Flexibility With Your Time 00:00:00
Wear Whatever You Want When You Work 00:00:00
Location 00:00:00
Your Own Boss 00:00:00
An Unlimited Income 00:00:00
Review Of The Course 00:00:00