Learn to become a copywriter, produce social media content, interpret creative direction for a persuasive copy, and collaborate with marketing and PR people.
Read more.Instructor
Davida Shensky was born with a physical disability that left her unable to walk naturally or use her right arm effectively. Despite this, she never let it stop her from achieving her dreams. With the help of friends, she worked hard and eventually earned her degree in psychology and mental health, then a Masters in rehabilitation counseling; at a time when there were no laws guaranteeing people with disabilities the right to an education. With her newfound knowledge, she started her own busin
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Who this course is for:
- People who want to get into advertising
What you’ll learn:Â
- How to become a freelance copywriter
Requirements:Â
- No prior knowledge is required to take this course
A copywriter may not be in the spotlight or very glamorous, and it’s rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:
- Write social media content: Copywriters must produce content that shows or reflects the client’s brand or voice.
- Collaborate: Copywriters work with many people from PR, marketing, and customer service.
- Produce error-free content: Content must be high-quality and in adherence to the company’s style guide.
- Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.
- Manage multiple projects: Juggle multiple projects, typically with short deadlines.
Copywriting is essentially moving words around to sell better. Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something. If I were a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!
A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales. A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!
Our Promise to You
By the end of this course, you will have learned copywriting.
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10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
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Get started today and learn more about how to become a copywriter.
Course Curriculum
| Section 1 - Introduction And Getting Started | |||
| Introduction | 00:00:00 | ||
| Getting Started As A Copywriter | 00:00:00 | ||
| Polished Writing Skills | 00:00:00 | ||
| Headline Creation | 00:00:00 | ||
| Awareness Of User Experience | 00:00:00 | ||
| Specialization | 00:00:00 | ||
| Marketing Awareness | 00:00:00 | ||
| Section 2 - Skills Needed By A Copywriter | |||
| Skills Needed By A Copywriter | 00:00:00 | ||
| A Sense Of Adventure And Curiosity | 00:00:00 | ||
| Stellar Research Skills | 00:00:00 | ||
| The Ability To Create Something New, Even If It’s Old | 00:00:00 | ||
| An Understanding Of User Experience | 00:00:00 | ||
| Create Empathy, Even If You’re Not An Empathetic Person | 00:00:00 | ||
| Section 3 - Communicating With Your Prospect To Improve Conversion Rate | |||
| Communicating With Your Prospect To Improve Conversion Rate | 00:00:00 | ||
| Map Your Audience Personas | 00:00:00 | ||
| Leverage Persuasive Hacks | 00:00:00 | ||
| Write Instant-Clarity Headlines | 00:00:00 | ||
| Leverage The AIDA Strategy | 00:00:00 | ||
| Improve Click-Through Rates | 00:00:00 | ||
| Section 4 - Making And Closing A Deal | |||
| Making And Closing A Deal | 00:00:00 | ||
| The Ever Popular Call To Action | 00:00:00 | ||
| Creating A Sense Of Urgency | 00:00:00 | ||
| 5 Tips For Writing Compelling Copy | 00:00:00 | ||
| Don’t Forget A Guarantee | 00:00:00 | ||
| Be Persuasive From Start To Finish | 00:00:00 | ||
| Section 5 - Niches That Copywriters Use | |||
| Niches That Copywriters Use | 00:00:00 | ||
| Break Into The Self-Improvement Market | 00:00:00 | ||
| Fundraising – Selling Your Services To Non-Profit Companies | 00:00:00 | ||
| Health Copywriting – Working To Improve People’s Lives | 00:00:00 | ||
| Financial Services | 00:00:00 | ||
| Christian Market – Writing For A Higher Purpose | 00:00:00 | ||
| Section 6 - Becoming A Freelance Copywriter | |||
| Becoming A Freelance Copywriter | 00:00:00 | ||
| Flexibility With Your Time | 00:00:00 | ||
| Wear Whatever You Want When You Work | 00:00:00 | ||
| Location | 00:00:00 | ||
| Your Own Boss | 00:00:00 | ||
| An Unlimited Income | 00:00:00 | ||
| Review Of The Course | 00:00:00 | ||
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