Local Publicity Made Simple

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This course is designed for those interested to learn the basics of local publicity and obtain valuable publicity for your local business, non- profit, activist project or yourself.

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buy single class $199
  • On Demand Video Lessons
  • Course Certificate
  • 24/7 Support

About This Coursebeginner

In just one hour, learn how to obtain valuable publicity for your local business, non- profit, activist project or yourself. Use the sample materials included as models and for additional inspiration.

When your customer base lives within a defined geographical area, it’s relatively straightforward to get talked about and written about in that area. In this practical, no-nonsense video course you learn to get coverage from both traditional media (newspapers, magazines, radio, TV) and new media (local blogs, other social media and “influencers”.

Although it’s simple to get no-cost local publicity, the procedures involved are not obvious and not common knowledge.  Discover exactly what to do and what not do to become visible, respected and familiar to potential customers and clients in your region.

The course instructor, Marcia Yudkin, has authored two books on publicity, one of them going through three editions. She has earned both local and national publicity for herself, interviewed well over 1,000 publicity seekers during her career and helped scores of business owners, small companies and nonprofits get into the news.

Among the supplementary materials are a sample press release, a sample pitch letter, simple sample publicity plan and more than 100 proven ideas for becoming newsworthy. No prior experience or background knowledge needed.

One of the course’s key ideas is that local media actually need you to fill their pages and broadcasts. So get ready to help both them and yourself. At the conclusion of the course, you’ll be able to create and implement a realistic plan for local publicity.

Who this course is for:

  • Local business owners/managers/entrepreneurs
  • Local nonprofits
  • Solo practitioners
  • Grassroots activists

Our Promise to You

By the end of this course, you will have learned about local publicity.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about local publicity.

Course Curriculum

Course Sections


Benefits Of Publicity

The Three Basic Factors For Publicity

The Top Seven Strategies For Local Publicity

Publicity Tools And Techniques – Part 1

Publicity Tools and Techniques – Part 2

Publicity Blunders To Avoid

Go For It

Downloadable Materials


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