About This Course
Who this course is for:
- Anyone who wants to learn about Google Ads and how they work
- Marketing professionals who want a step-by-step guide on how to create successful Google Ads
What you’ll learn:
- Learn how to set up your first Google Ad
- Understand what a keyword is and the intent behind one
- Find out how to find hundreds of keywords you can target for your business
- Learn what match types are and how they can save you tons of money
- Learn how to write killer ads that generate clicks
- Learn about bidding strategies
- Learn everything you need to know about quality score
- Become a master with ad extensions
- How to set up and track conversions
- How to optimise your ad campaigns
Requirements:
- No experience with Google Ads is required!
Are you looking for a Google Ads course that shows you exactly how to set up and run profitable Google search ads? Great, you’re in the right place.
I don’t just talk the talk; I actually walk the walk and live it, too. In this course, you’ll be able to watch me in real-time as I show you exactly how I set up and run profitable Google ads.
Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching, making the course and everything you learn super actionable for those who wish to execute it all.
This stuff is super powerful.
The process I follow throughout the course is the same process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.
I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal – literally everything you need to be able to create and implement a successful Google Ads campaign.
There are resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.
Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue. Let’s make sure you’re one of those businesses.
Knowledge is power. Invest today and never look back! Enrol now.
Our Promise to You
By the end of this course, you will have learned how to set up Google Ads.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about Google Ads.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| Course Resources | 00:00:00 | ||
| Section 2 - Basics: Account Set Up | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| What Is Google Ads? | 00:00:00 | ||
| Where Do Google Ads Appear? | 00:00:00 | ||
| Google Account Hierarchy | 00:00:00 | ||
| Setting Up Your First Google Ads Account | 00:00:00 | ||
| Location Targeting | 00:00:00 | ||
| Budgets And Selecting Your Bidding Strategy | 00:00:00 | ||
| Setting Up Billing | 00:00:00 | ||
| Section 3 - Keyword Research For Google Ads | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| What Is A Keyword And Understanding The Intent Behind One | 00:00:00 | ||
| How To Find Keywords To Target – Related Website URL | 00:00:00 | ||
| How To Find Keywords To Target – Keyword Planner | 00:00:00 | ||
| How To Find Keywords To Target – SEMRush | 00:00:00 | ||
| How To Organise Your Keywords By Themes | 00:00:00 | ||
| Everything You Need To Know About Keyword Match Types | 00:00:00 | ||
| How To Add Match Types To Your Keywords Like A Pro | 00:00:00 | ||
| The Importance Of Negative Keywords And How To Add Them To Your Account | 00:00:00 | ||
| Section 4 - Creating Your Ads | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| The Evolution Of How Ads Appear In Google | 00:00:00 | ||
| Best Practices For Writing Killer Ad Text | 00:00:00 | ||
| How To Create Your First Google Ad | 00:00:00 | ||
| Ad Rotation – Everything You Need To Know | 00:00:00 | ||
| Ad Schedule – How To Select The Days And Times You Want Your Ads To Show | 00:00:00 | ||
| Section 5 - Bidding Strategies Explained | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| Target CPA | 00:00:00 | ||
| Target ROAS | 00:00:00 | ||
| Maximize Clicks | 00:00:00 | ||
| Maximize Conversions | 00:00:00 | ||
| Target Impression | 00:00:00 | ||
| Share Manual CPC And Enhanced CPC | 00:00:00 | ||
| Section 6 - Google Ads Dynamics | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| Understanding Quality Score | 00:00:00 | ||
| The 4 Components That Make Up Quality Score | 00:00:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:00:00 | ||
| How Google Determines How Much You Pay Per Click | 00:00:00 | ||
| When You Can Ignore Low Quality Scores (And When You Can’t) | 00:00:00 | ||
| Section 7 - Ad Extensions | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| What Are Ad Extensions And The Benefits Of Using Them | 00:00:00 | ||
| The Different Types Of Ad Extensions You Can Use | 00:00:00 | ||
| How To Add Sitelink Extensions To Your Ads | 00:00:00 | ||
| How To Add Callout Extensions To Your Ads | 00:00:00 | ||
| How To Add Call Extensions To Your Ads | 00:00:00 | ||
| How To Add Location Extensions To Your Ads | 00:00:00 | ||
| Things To Bear In Mind When Using Ad Extensions | 00:00:00 | ||
| Section 8 - Conversion Tracking | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| Understanding The Basics Of Conversion Tracking And Its Benefits | 00:00:00 | ||
| The Two Main Types Of Conversions You Can Use | 00:00:00 | ||
| How To Set Up Conversion Tracking For Form Submissions | 00:00:00 | ||
| How To Set Up Conversion Tracking For Phone Calls | 00:00:00 | ||
| Section 9 - Campaign Optimisation | |||
| What We’re Going To Cover In This Section | 00:00:00 | ||
| Optimising Your Ads Based On Keyword Data | 00:00:00 | ||
| Optimising Your Ads Based On Ad Data | 00:00:00 | ||
| Optimising Your Ads Based On Devices | 00:00:00 | ||
| Optimising Your Ads Based On Specific Times And Days | 00:00:00 | ||
| Section 10 - Conclusion | |||
| Conclusion, Goodbye For Now… | 00:00:00 | ||
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