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About This Course

Who this course is for:

  • Anyone who wants to learn about Google Ads and how they work
  • Marketing professionals who want a step-by-step guide on how to create successful Google Ads

What you’ll learn: 

  • Learn how to set up your first Google Ad
  • Understand what a keyword is and the intent behind one
  • Find out how to find hundreds of keywords you can target for your business
  • Learn what match types are and how they can save you tons of money
  • Learn how to write killer ads that generate clicks
  • Learn about bidding strategies
  • Learn everything you need to know about quality score
  • Become a master with ad extensions
  • How to set up and track conversions
  • How to optimise your ad campaigns

Requirements: 

  • No experience with Google Ads is required!

Are you looking for a Google Ads course that shows you exactly how to set up and run profitable Google search ads? Great, you’re in the right place.

I don’t just talk the talk; I actually walk the walk and live it, too. In this course, you’ll be able to watch me in real-time as I show you exactly how I set up and run profitable Google ads.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching, making the course and everything you learn super actionable for those who wish to execute it all.

This stuff is super powerful.

The process I follow throughout the course is the same process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal – literally everything you need to be able to create and implement a successful Google Ads campaign.

There are resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue. Let’s make sure you’re one of those businesses.

Knowledge is power. Invest today and never look back! Enrol now.

Our Promise to You

By the end of this course, you will have learned how to set up Google Ads.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about Google Ads.

Course Curriculum

4h 36m

Section 1 - Introduction
Introduction 00:00:00
Course Resources 00:00:00
Section 2 - Basics: Account Set Up
What We’re Going To Cover In This Section 00:00:00
What Is Google Ads? 00:00:00
Where Do Google Ads Appear? 00:00:00
Google Account Hierarchy 00:00:00
Setting Up Your First Google Ads Account 00:00:00
Location Targeting 00:00:00
Budgets And Selecting Your Bidding Strategy 00:00:00
Setting Up Billing 00:00:00
Section 3 - Keyword Research For Google Ads
What We’re Going To Cover In This Section 00:00:00
What Is A Keyword And Understanding The Intent Behind One 00:00:00
How To Find Keywords To Target – Related Website URL 00:00:00
How To Find Keywords To Target – Keyword Planner 00:00:00
How To Find Keywords To Target – SEMRush 00:00:00
How To Organise Your Keywords By Themes 00:00:00
Everything You Need To Know About Keyword Match Types 00:00:00
How To Add Match Types To Your Keywords Like A Pro 00:00:00
The Importance Of Negative Keywords And How To Add Them To Your Account 00:00:00
Section 4 - Creating Your Ads
What We’re Going To Cover In This Section 00:00:00
The Evolution Of How Ads Appear In Google 00:00:00
Best Practices For Writing Killer Ad Text 00:00:00
How To Create Your First Google Ad 00:00:00
Ad Rotation – Everything You Need To Know 00:00:00
Ad Schedule – How To Select The Days And Times You Want Your Ads To Show 00:00:00
Section 5 - Bidding Strategies Explained
What We’re Going To Cover In This Section 00:00:00
Target CPA 00:00:00
Target ROAS 00:00:00
Maximize Clicks 00:00:00
Maximize Conversions 00:00:00
Target Impression 00:00:00
Share Manual CPC And Enhanced CPC 00:00:00
Section 6 - Google Ads Dynamics
What We’re Going To Cover In This Section 00:00:00
Understanding Quality Score 00:00:00
The 4 Components That Make Up Quality Score 00:00:00
Understanding Ad Rank and How It Is Calculated 00:00:00
How Google Determines How Much You Pay Per Click 00:00:00
When You Can Ignore Low Quality Scores (And When You Can’t) 00:00:00
Section 7 - Ad Extensions
What We’re Going To Cover In This Section 00:00:00
What Are Ad Extensions And The Benefits Of Using Them 00:00:00
The Different Types Of Ad Extensions You Can Use 00:00:00
How To Add Sitelink Extensions To Your Ads 00:00:00
How To Add Callout Extensions To Your Ads 00:00:00
How To Add Call Extensions To Your Ads 00:00:00
How To Add Location Extensions To Your Ads 00:00:00
Things To Bear In Mind When Using Ad Extensions 00:00:00
Section 8 - Conversion Tracking
What We’re Going To Cover In This Section 00:00:00
Understanding The Basics Of Conversion Tracking And Its Benefits 00:00:00
The Two Main Types Of Conversions You Can Use 00:00:00
How To Set Up Conversion Tracking For Form Submissions 00:00:00
How To Set Up Conversion Tracking For Phone Calls 00:00:00
Section 9 - Campaign Optimisation
What We’re Going To Cover In This Section 00:00:00
Optimising Your Ads Based On Keyword Data 00:00:00
Optimising Your Ads Based On Ad Data 00:00:00
Optimising Your Ads Based On Devices 00:00:00
Optimising Your Ads Based On Specific Times And Days 00:00:00
Section 10 - Conclusion
Conclusion, Goodbye For Now… 00:00:00

Course Reviews

5

5
1 ratings
  1. Anonymous

    A great and practical guide to Google Ads,

    5

    I learned a lot in this course. As a small business owner that recently set up a google business, I needed to tap into online ads. I found Google Ads to be confusing. This course really helped me understand how to set up ads and successful campaigns.

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