Influencer Marketing Fundamentals: How To Create An Impactful Campaign

Learn the basics of influencer marketing to drive meaningful results for your business. Read more.

No ratings yet
Course Skill Level
Beginner
Time Estimate
41m

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with marketing. https://www.brianhonigman.com/

Access all courses in our library for only $9/month with All Access Pass

Get Started with All Access PassBuy Only This Course

About This Course

Who this course is for:

  • Business owners
  • Marketers

What you’ll learn: 

  • What influencer marketing is
  • How to develop your influencer marketing campaign
  • How to find relevant influencers for your campaign
  • Best ways to compensate and collaborate with influencers

Requirements: 

  • No prior knowledge is required to take this course

Partnering with influencers is one of the many ways your organization can build trust. Influencers are individuals with a loyal audience that follow them to be entertained, educated, and get relevant recommendations.

Influencer marketing is when a company partners with an influencer to highlight the organization’s products and services to gain the attention of their audience and, with the right approach, drive interactions, convert leads and generate sales.

Join Brian Honigman, a leading marketing consultant and an NYU adjunct marketing professor, to learn how to embrace influencer marketing for business.

This class will teach you the ins and outs of influencer marketing and how to develop your own campaigns to drive meaningful results for your business.

In addition, you’ll learn how to find relevant influencers, how to choose the right one for your organization, and the best ways to compensate and collaborate with them.

If you’re looking to reach more of the right people interested in your offerings, then dive into this course to learn how to successfully and strategically invest in influencer marketing.

Our Promise to You

By the end of this course, you will have learned the ins and outs of influencer marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1: Introduction And Course Units
Introduction Influencer Marketing 00:00:00
Types Of Influencer Campaigns 00:00:00
Setting Campaign Goals 00:00:00
Finding Relevant Influencers 00:00:00
Selecting The Right Influencers 00:00:00
Contacting Influencers 00:00:00
Compensating Influencers 00:00:00
Collaborating On A Campaign 00:00:00
Measuring An Influencers Impact 00:00:00
Reviewing An Example Campaign 00:00:00
Conclusion Staying Relevant 00:00:00

About This Course

Who this course is for:

  • Business owners
  • Marketers

What you’ll learn: 

  • What influencer marketing is
  • How to develop your influencer marketing campaign
  • How to find relevant influencers for your campaign
  • Best ways to compensate and collaborate with influencers

Requirements: 

  • No prior knowledge is required to take this course

Partnering with influencers is one of the many ways your organization can build trust. Influencers are individuals with a loyal audience that follow them to be entertained, educated, and get relevant recommendations.

Influencer marketing is when a company partners with an influencer to highlight the organization’s products and services to gain the attention of their audience and, with the right approach, drive interactions, convert leads and generate sales.

Join Brian Honigman, a leading marketing consultant and an NYU adjunct marketing professor, to learn how to embrace influencer marketing for business.

This class will teach you the ins and outs of influencer marketing and how to develop your own campaigns to drive meaningful results for your business.

In addition, you’ll learn how to find relevant influencers, how to choose the right one for your organization, and the best ways to compensate and collaborate with them.

If you’re looking to reach more of the right people interested in your offerings, then dive into this course to learn how to successfully and strategically invest in influencer marketing.

Our Promise to You

By the end of this course, you will have learned the ins and outs of influencer marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1: Introduction And Course Units
Introduction Influencer Marketing 00:00:00
Types Of Influencer Campaigns 00:00:00
Setting Campaign Goals 00:00:00
Finding Relevant Influencers 00:00:00
Selecting The Right Influencers 00:00:00
Contacting Influencers 00:00:00
Compensating Influencers 00:00:00
Collaborating On A Campaign 00:00:00
Measuring An Influencers Impact 00:00:00
Reviewing An Example Campaign 00:00:00
Conclusion Staying Relevant 00:00:00

Are you interested in higher education?