About This Course

Google Ads is the gold standard in online advertising with a focus on search-oriented advertising such as keyword, video and display as well as remarketing.

In this very brief course, we will get you up and running with your first Google Ads campaign. This training complements our marketing analytics training where it is very useful for the analyst to understand the mechanics of search advertising.

During this course, we will cover the following topics:

  • Getting Started with Google Ads
  • Account Structure
  • Campaign Creation
  • Search Campaigns
  • Display Campaigns
  • Smart Campaigns
  • Video Campaigns
  • Remarketing Campaigns
  • Maintenance & Optimization

What are the requirements?

You will need access to a Google Ads account (you will learn in the course how to do this).

Who is this course suitable for?

This course is good for Small Business owners or Junior Marketers looking to quickly start advertising on Google’s Ad platform. Equally, Marketing Analysts will benefit from understanding the inner workings of a Google Ad campaign.

Our Promise to You

By the end of this course, you will have learned about Google Ads. 

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about Google Ads.

Course Curriculum

Section 1 - Getting Started
Getting Started 00:00:00
Section 2 - Account Structure
Account Structure 00:00:00
Section 3 - Campaign Creation
Search Campaigns 00:00:00
Display Campaigns 00:00:00
Smart Campaigns 00:00:00
Video Campaigns 00:00:00
Remarketing Campaigns 00:00:00
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