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Five KPIs For Small Businesses
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1h 38m

Master the 5 KPIs For Small Businesses that drive growth, improve performance and make better decisions. Enroll now!

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1h 38m


Based in Scotland, I am a Fellow of the Chartered Institute of Management Accountants. I am a process improvement consultant and course author.

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About This Course

Who this course is for:

  • Owners and managers of small businesses
  • Business management students
  • Accountants and finance staff supporting small businesses

What you’ll learn: 

  • How a small number of performance measures can support small business growth
  • The five key performance indicators (KPIs) recommended for small businesses
  • How to define and calculate the five KPIs quickly and easily
  • How to identify additional suitable KPIs for small businesses in specific industry sectors
  • A case study exploring the use of the five KPIs in small businesses


  • No prior knowledge is required to take this course.

There are numerous performance indicators available for organizations, but small businesses often lack the time or resources to monitor an extensive list of measures. This course aims to present five KPIs that can be used universally and help small businesses manage their performance effectively and make decisions that drive improvement.

While five KPIs are not all you might need, they provide a solid starting point, covering the core financial and operational elements essential for business success. Depending on your industry or sector, additional measures may also be beneficial, and these will be covered in the course.

The purpose of this course is to explain the five recommended KPIs for small businesses in detail, with practical examples, demonstrating how they can measure success and highlight areas for improvement.

The Five KPIs for Small Businesses:

  1. Sales Income
  2. Contribution
  3. Available Cash Flow
  4. Time to Serve Customers
  5. Customer Feedback

In this course, you will learn how to use these KPIs effectively and explore additional performance indicators that can be useful in specific business areas.

If you are involved in running a small business or planning a start-up, these five KPIs are a valuable starting point. I hope you find them beneficial.

Area of Study:

  • Business performance measurement
  • Business improvement

Course Tutor:

Your tutor is Ross Maynard, a Fellow of the Chartered Institute of Management Accountants in the UK. With 30 years of experience as a process improvement consultant specializing in finance processes, Ross is also a professional author of online training courses for accountants. He lives in Scotland with his wife, daughter, and Cocker Spaniel.

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Our Promise to You

By the end of this course, you will have learned how to effectively use five key performance indicators to manage and grow a small business, identify additional relevant KPIs for your specific industry, and apply these metrics through practical examples and case studies.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

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Course Curriculum

Section 1 - Five KPIs For Small Businesses
Lesson 1: The Five KPIs 00:00:00
Lesson 2: KPI 1 Sales Income 00:00:00
Lesson 3: KPI 2 Contribution 00:00:00
Lesson 4: KPI 3 Available Cashflow 00:00:00
Lesson 5: KPI 4 Time To Serve Customers 00:00:00
Lesson 6: KPI 5 Customer Feedback 00:00:00
Lesson 7: KPIs For Different Industries 00:00:00
Lesson 8: The Five KPIs For Small Businesses Case Study 00:00:00
Lesson 9: Recap – The Five KPIs For Small Businesses 00:00:00
Final Quiz Questions Unlimited
Five KPIs For Small Businesses MASTER 00:00:00

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