Do-It-Yourself Local SEO For The Small Business Owner

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This course is designed for those interested in learning how to do local SEO.

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About This Courseintermediate

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I’ve created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015, Google changed the “local 7 pack” into the “local 3 pack”.

It’s now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical “service + city” terms are used in Google search.

Here is what’s included in this course:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to important website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • I’ll walk you through several tools that can be used for tracking your rankings and auditing your business for search.
  • I’ll show you the importance of content and how to optimize it for your business
  • I’ll provide ways to generate more reviews for your business on Google, Yelp, and others.
  • I’ll show you some other websites you can use to generate new clients for your business.

Our Promise to You
By the end of this course, you will have learned how to do local SEO.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to do local SEO!

About the Instructor:

John Shea

I run the online blog where I share what’s working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, WordPress & More.

I have created all kinds of courses on different topics such as Amazon, SEO, and starting your own Podcast.

Course Curriculum

Course Sections

What To Expect In This Course

Who Am I? Why I Created This Course

What Is Local SEO?

Pricing – This Course Vs. Using An SEO Agency

Do You Build Your Own Website Or Pay Someone Else To Build It?

Why Your Website Must Be Mobile Friendly

Learning WordPress – A Simple Content Management System

Squarespace – Simple For The “Do-It-Yourself” Crowd

Introduction To Google+ For Business

A Poor Google+ Business Page Vs. A Good Google+ Business Page

An Example Google+ Business Page Setup

Using Canva To Create A Header Image

Posting On Google+ For Business

Setting Up A Yelp Business Page

Facebook Business Page Setup

Setting Up A LinkedIn Business Page

Setting Up A Twitter Profile

Run A Social Media Contest To Generate Buzz

Name, Address, And Phone Consistency For Your Business

Building Citations (AKA Business Listings)

What Are Data Aggregators?

Check Citation Errors For Free With Moz Local

Using Brightlocal For Building Citations, Monitoring Reviews, Tracking & More

GeoRanker For Checking Your Rankings

UpCity Local SEO

Adding Name, Address, And Phone (NAP) To Your Website

Using The “WordPress Local SEO” Plugin For Your Site

Yoast And Local SEO Articles Worth Reading

Why Content Is So Important

Building Content Pages For Your Services

The Google Keyword Planner – Keyword Research

Adding Heading Tags

Adding An “Alt” Tag To Your Images

Hiring A Writer For Only $5

Link To Other Relevant Content On Your Website

Setting Up JetPack To Post On Social Media Automatically

Why Reviews Are Very Important For Your Small Business

The Review Handout Generator

What Are Backlinks?

Simple Ways To Get Backlinks For Small Businesses

Thumbtack

Angie’s List & HomeAdvisor

You’re Overwhelmed – If You’re Willing To Hire Someone

Wrapping Up

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