Transform your marketing approach with expert guidance. Craft a marketing growth strategy to align with your business goals. Read more.
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Who this course is for:
- Marketing professionals: Those looking to gain a strategic perspective on marketing and its role within a larger company ecosystem.
- Business owners and decision-makers: Entrepreneurs or individuals who want to understand how marketing strategy can drive business growth.
- Sales professionals: Those seeking to improve collaboration with marketing teams and understand the bigger marketing picture.
- Anyone with an interest in marketing: Individuals curious about the strategic aspects of marketing and how it contributes to business success.Â
What you’ll learn:Â
- Upon completing the course, individuals will distinguish between tactical and strategic marketing, recognizing the importance of a comprehensive approach that incorporates various departments such as manufacturing, sales, and operations as essential components of the marketing strategy.
- Learners will gain insights into the challenges of strategy execution, identifying the pitfalls that lead to 92% of strategy failures, and strategies to ensure effective collaboration, particularly with sales teams, for successful implementation.
- Learners will gain an understanding of practical research methods to inform marketing strategy, by appreciating the importance of research in effective marketing and business decision-making and gaining insights into understanding customers, competitors, and marketplace dynamics.
Requirements:Â
- No prior knowledge is required to take this course.Â
Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course explores marketing as a collaborative effort, highlighting the crucial role of inter-departmental synergy, particularly with sales.
Discover the frequent mistakes businesses make when they offer excellent products but fail due to weak marketing strategies. Learn from Angelo’s insights that reveal poor execution as the downfall of many strategies, with an astounding 92% failing for this reason.
Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co.
Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers’ minds.
The course wraps up with the creation of a robust marketing growth strategy, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.
Incorporating these elements into your marketing growth strategy will equip you with the tools and insights necessary to drive sustained business growth. Whether you’re a marketing professional, business owner, sales professional, or simply interested in marketing, this course will help you build a successful marketing growth strategy.
Fuel your entrepreneurial spirit! My courses can help you turn your ideas into a thriving business. Enroll now!
Our Promise to You
By the end of this course, you will have learned how to create and implement a strategic marketing growth strategy that drives business success, improves team collaboration, and leverages market research effectively.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today!
Course Curriculum
Section 1 - Introduction | |||
Building Your Marketing Growth Plan | 00:00:00 | ||
It All Starts With Market Research | 00:00:00 | ||
Step 1 – Understand Your Competition | 00:00:00 | ||
Step 2 – Know Your Target Market | 00:00:00 | ||
Step 3 – Capture Your Market | 00:00:00 | ||
Step 4 – Position Your Business For Success | 00:00:00 | ||
Step 5 – Craft the Right Message | 00:00:00 | ||
Step 6 – Build Your Marketing Growth Plan | 00:00:00 |
About This Course
Who this course is for:
- Marketing professionals: Those looking to gain a strategic perspective on marketing and its role within a larger company ecosystem.
- Business owners and decision-makers: Entrepreneurs or individuals who want to understand how marketing strategy can drive business growth.
- Sales professionals: Those seeking to improve collaboration with marketing teams and understand the bigger marketing picture.
- Anyone with an interest in marketing: Individuals curious about the strategic aspects of marketing and how it contributes to business success.Â
What you’ll learn:Â
- Upon completing the course, individuals will distinguish between tactical and strategic marketing, recognizing the importance of a comprehensive approach that incorporates various departments such as manufacturing, sales, and operations as essential components of the marketing strategy.
- Learners will gain insights into the challenges of strategy execution, identifying the pitfalls that lead to 92% of strategy failures, and strategies to ensure effective collaboration, particularly with sales teams, for successful implementation.
- Learners will gain an understanding of practical research methods to inform marketing strategy, by appreciating the importance of research in effective marketing and business decision-making and gaining insights into understanding customers, competitors, and marketplace dynamics.
Requirements:Â
- No prior knowledge is required to take this course.Â
Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course explores marketing as a collaborative effort, highlighting the crucial role of inter-departmental synergy, particularly with sales.
Discover the frequent mistakes businesses make when they offer excellent products but fail due to weak marketing strategies. Learn from Angelo’s insights that reveal poor execution as the downfall of many strategies, with an astounding 92% failing for this reason.
Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co.
Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers’ minds.
The course wraps up with the creation of a robust marketing growth strategy, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.
Incorporating these elements into your marketing growth strategy will equip you with the tools and insights necessary to drive sustained business growth. Whether you’re a marketing professional, business owner, sales professional, or simply interested in marketing, this course will help you build a successful marketing growth strategy.
Fuel your entrepreneurial spirit! My courses can help you turn your ideas into a thriving business. Enroll now!
Our Promise to You
By the end of this course, you will have learned how to create and implement a strategic marketing growth strategy that drives business success, improves team collaboration, and leverages market research effectively.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today!
Course Curriculum
Section 1 - Introduction | |||
Building Your Marketing Growth Plan | 00:00:00 | ||
It All Starts With Market Research | 00:00:00 | ||
Step 1 – Understand Your Competition | 00:00:00 | ||
Step 2 – Know Your Target Market | 00:00:00 | ||
Step 3 – Capture Your Market | 00:00:00 | ||
Step 4 – Position Your Business For Success | 00:00:00 | ||
Step 5 – Craft the Right Message | 00:00:00 | ||
Step 6 – Build Your Marketing Growth Plan | 00:00:00 |