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About This Course

How do you get someone to give you a ride to the airport? How can you get more people to buy your product? How can you get someone to donate money to your charity?

Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!

Using the Science of Influence to its Full Potential

Everything in this course is rooted in tested principles of influence, based on decades of rigorous research in psychological science. This isn’t NLP or other forms of folk wisdom—these are actual techniques that have been tested and assessed with solid research methods.

A few of the things we’ll cover:

  • How giving a gift that nobody wants can actually push people to help you
  • How it can be helpful to ask people to do something that you know they’ll say “no” to
  • How your birthday can have a more powerful effect on other people than you’d expect
  • How adding a single sentence to your request can double the chances that the other person will agree to it.
  • …and way more!

Take this course today and learn how to influence people with persuasion psychology.

Our Promise to You
By the end of this course, you will have learned how to improve your influence.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to improve your influence!

Course Curriculum

2h 14m

Section 1 - Welcome To The Course!
Introduction To The Psychology Of Influence 00:00:00
Section 2 - Principle #1: Reciprocity
Introduction To Reciprocity 00:00:00
The Pre-Giving Technique 00:00:00
The “That’s Not All” Technique 00:00:00
The “Door-In-The-Face” Technique 00:00:00
Section 3 - Principle #2: Consistency
Introduction To Consistency 00:00:00
The “Foot-In-The-Door” Technique 00:00:00
The “Low-Ball” Technique 00:00:00
Section 4 - Principle #3: Social Validation
Introduction To Social Validation 00:00:00
The “Social Proof” Technique 00:00:00
Section 5 - Principle #4: Liking
Introduction To Liking & Influence 00:00:00
The “Similarity-Liking” Technique 00:00:00
The “Familiarity-Liking Technique 00:00:00
Section 6 - Principle #5: Authority
Introduction To Authority’s Influence 00:00:00
The “Dress The Part” Technique 00:00:00
Section 7 - Principle #6: Scarcity
Introduction To Scarcity 00:00:00
The “Limited Number” Technique 00:00:00
The “Deadline” Technique 00:00:00
Section 8 - Principle #7: Resistance
Introduction To Resistance To Influence 00:00:00
The “But You Are Free…” Technique 00:00:00
Section 9 - Principle #8: Reasons
Introduction To Reasoning As An Influence Cue 00:00:00
The “Because” Technique 00:00:00
Section 10 - Conclusion & Farewell
Thanks And Farewell! 00:00:00

Course Reviews


4 ratings
  1. Sue Ellen



    Excellent, loads of information and easy to follow modules.

  2. Sharianne Way

    influence People


    I loved this course. It was so intriguing. The instructor was great, keeping the course interesting throughout. All the studies are done, and explained, were so compelling AND actually FUN to hear. Thank you for sharing your knowledge!!

  3. Camilla Prager
    Camilla PragerApril 1, 2018 at 7:01 am

    Very Interesting


    Interesting topic, a good instructor with a nice, clear voice. Couldn´t be better!

  4. Catherine Graham
    Catherine GrahamApril 17, 2017 at 6:33 am

    luttrell is a great presenter of information


    His courses never disappoint and are exciting learning as well.

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