This course is designed for those interested in learning how to use press releases to promote their business.
Read more.Instructor
I’ve now spent over 40 years running businesses, whilst also interviewing and working with some of the most famous business people in the world. I’ve run and managed many hugely successful businesses – all whilst also producing hundreds of radio and TV broadcasts, articles and videos, explaining businesses to start-ups and established businesses alike. I now travel the world each month, talking to groups large and small about my experiences. I also sell my courses on business to o
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Who this course is for:
- Business owners
- Marketing professionals
What you’ll learn:Â
- Me talking about press releases – take notes!
- Some film of a man printing – not massively exciting, let’s be honest, so listen to what I say, please and concentrate on that! That’s the real course content!
- My personal Rolodex of over 250 top sites you must issue your Press Releases to for the biggest effect and the most sales
- The most perfect, best working, press release template in the world
- The 100% effective guaranteed to work-every-time press release template – if you follow this template, your success is assured, time after time
Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time.
And that could be you and your company being featured.
Whatever the size of your company – journalists WANT your story.
It keeps us journalists in a job, after all!
You can get massive amounts of publicity, on TV, radio, newspapers, magazines and online for free or for a few pennies. Much cheaper than buying adverts. And much more trusted by your potential customers of course!
As a journalist, I personally receive over a thousand press releases in my email each day.
Yes, I know that sounds impossible, but it’s a side effect of being a reasonably well known journalist!
Over 95% of them don’t get read, though! The headline doesn’t appeal to me / isn’t relevant to me / doesn’t attract me / doesn’t make sense. (Sometimes a combination of all four!)
Another 4% get opened and binned within seconds. About 5 (that’s a half of one percent!) a day get followed up.
I will only use and publish one or two of these (on TV, radio, online).
But I miss some good stories, because the release is written all wrong.
This course shows you what to do right.
You can use press releases the way I show you and be very successful indeed.
Take this detailed but easy-to-follow course now – and you can be increasing the size and sales of your business – over and over again!
Our Promise to You
By the end of this course, you will have the knowledge to use press releases as a marketing strategy for your business.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn from how to be successful with press releases!
Course Curriculum
Section 1 - Introduction | |||
Introduction | 00:00:00 | ||
Section 2 - Documents To Help Ensure Your Success | |||
Press Release Template | 00:00:00 | ||
Press Release Check List | 00:00:00 | ||
My Rolodex Of The Best Press Release Sites And Agencies | 00:00:00 | ||
Section 3 - The Secrets Of Press Releases - From A Journalist! | |||
Press Releases: Introduction | 00:00:00 | ||
Press Releases: Next Steps For Success | 00:00:00 | ||
Press Releases: Crucial! | 00:00:00 | ||
Section 4 - Press Releases That Never Fail | |||
Making A Plan: The Next Level | 00:00:00 | ||
Press Releases: Uncompromising Success | 00:00:00 | ||
Section 5 - Best Practices When Sending Out Press Releases | |||
Sending Out Press Releases: Best Practices | 00:00:00 | ||
Sending Out Press Releases: The Power Of Press Releases | 00:00:00 | ||
Section 6 - Getting Further Press Coverage The Simple Way - TV And Radio Coverage | |||
Press Releases: How To Put Your Results Into Overdrive | 00:00:00 | ||
Section 7 - More Secrets! | |||
All Ready For Your “Personal Stamp” | 00:00:00 | ||
Section 8 - Press Release Book For Download | |||
Press Release Book – 59 Pages | 00:00:00 | ||
Section 9 - Press Releases Training - PDF's | |||
Use Your Press Release As A Way To Target Customers | 00:00:00 | ||
Basic Tips To Enhance Your Press Release | 00:00:00 | ||
Hints On Improving Press Release Results | 00:00:00 | ||
What Not To Include In Press Releases | 00:00:00 | ||
How To Make Your Press Release Interesting | 00:00:00 | ||
Making Press Releases Appeal To Journalists | 00:00:00 | ||
Section 10 - Conclusion - NEVER Do This! Hilarious Errors From Real Life Press Releases | |||
Arrgh! | 00:00:00 |