About This Coursebeginner
Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.
What You’ll Learn:
In this course, we consider six major strategies you can use in your marketing pursuits by using real data from price psychology. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.
- Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
- Presenting Your Price: How to write and say your price in the most appealing ways possible.
- Framing Your Price: How to communicate your price more effectively once the price is set.
- Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
- Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
- Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.
Take this course today and understand price psychology.
Our Promise to You
By the end of this course, you will have learned strategies to apply price psychology.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn about price psychology!
The 99 Effect
The Left Digit Effect
The Round-Luxury Effect
EXAMPLE: Wall Street Journal Interview
Appealing To Price-Conscious Consumers
95 Vs 99: Which Is Better And When?
The Precision Effect
The Syllables Effect
Do Cents Make Sense?
The Comma Effect
The Verticality Effect
The Male-Red Effect
The Pennies-A-Day Strategy
The Spare Change Effect
Gain-Framings And 9-Ending Prices
The Compromise Effect
The Decoy Effect
The Descending Order Effect
The Anchoring Effect
The Subtraction Principle
The Ease Of Computation Principle
The Relative Size Effect
The Verbal Matching Effect
The Relative Distance Effect
Vertical Vs. Horizontal Positioning: When To Use Which
The Left Digit Effect (Returns!)
The Right Digit Effect
Putting Limits On The Offer
Introduction To Partitioned Pricing
The Role Of Visual Surcharge Size
The Role Of Surcharge Amount
The Surcharge Consolidation Effect
Should Surcharges Be Presented As Percentages?
The Reverse Partitioning Effect
Goodbye And Parting Words