Smart Marketing With Price Psychology

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This course is designed for those interested in learning about price psychology.

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About This Coursebeginner

Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.

What You’ll Learn:

In this course, we consider six major strategies you can use in your marketing pursuits by using real data from price psychology. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.

  • Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
  • Presenting Your Price: How to write and say your price in the most appealing ways possible.
  • Framing Your Price: How to communicate your price more effectively once the price is set.
  • Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
  • Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
  • Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

Take this course today and understand price psychology.

Our Promise to You
By the end of this course, you will have learned strategies to apply price psychology.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about price psychology!

Course Curriculum

Course Sections


The 99 Effect

The Left Digit Effect

The Round-Luxury Effect

EXAMPLE: Wall Street Journal Interview

Appealing To Price-Conscious Consumers

95 Vs 99: Which Is Better And When?

The Precision Effect

Ego Pricing

The Syllables Effect

Do Cents Make Sense?

The Comma Effect

The Verticality Effect

The Male-Red Effect

The Pennies-A-Day Strategy

The Spare Change Effect

Gain-Framings And 9-Ending Prices

Time Framing

The Compromise Effect

The Decoy Effect

The Descending Order Effect

The Anchoring Effect

The Subtraction Principle

The Ease Of Computation Principle

Percentage-Based Discounts

The Relative Size Effect

The Verbal Matching Effect

The Relative Distance Effect

Vertical Vs. Horizontal Positioning: When To Use Which

The Left Digit Effect (Returns!)

The Right Digit Effect

Putting Limits On The Offer

Introduction To Partitioned Pricing

The Role Of Visual Surcharge Size

The Role Of Surcharge Amount

The Surcharge Consolidation Effect

Should Surcharges Be Presented As Percentages?

The Reverse Partitioning Effect

Goodbye And Parting Words

PDF Resource



5 student reviews
  1. Rita Cheung says:

    Great Course
    I loved this course. It is very informative and helps me to set the selling price in a smart way.

  2. Camilla Prager says:

    Highly recommend
    A lot of interesting and valuable information from top class instructor

  3. catherine graham says:

    great course
    this was really informative understanding sales concepts that get the buyer in. I would like to see Andrew do some psychology science research on crowds, crowd mentality and approaches to what is valuable etc and large world events like the Olympics or other world events and the effects of tourism and the threat of terrorism or ecological damage to mind perception of enjoyment of experience - eg coral reefs being damaged by eco-tourism etc.