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About This Course

Who this course is for:

  • Business owners
  • Marketing professionals

What you’ll learn: 

  • How to understand price psychology
  • The 6 major strategies you can use in your marketing pursuits by using real data from price psychology

Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.

What You’ll Learn:

In this course, we consider the six major strategies you can use in your marketing pursuits by using real data from price psychology. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.

  • Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
  • Presenting Your Price: How to write and say your price in the most appealing ways possible.
  • Framing Your Price: How to communicate your price more effectively once the price is set.
  • Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
  • Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
  • Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

Take this course today and understand price psychology.

Our Promise to You

By the end of this course, you will have learned strategies to apply price psychology.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about price psychology!

Course Curriculum

2h 47m

Section 1 - Introduction To Price Psychology
Introduction 00:00:00
Section 2 - Picking The Number
The 99 Effect 00:00:00
The Left Digit Effect 00:00:00
The Round-Luxury Effect 00:00:00
EXAMPLE: Wall Street Journal Interview 00:00:00
Appealing To Price-Conscious Consumers 00:00:00
95 Vs 99: Which Is Better And When? 00:00:00
The Precision Effect 00:00:00
Ego Pricing 00:00:00
Section 3 - Presenting The Price Visually And Auditorily
The Syllables Effect 00:00:00
Do Cents Make Sense? 00:00:00
The Comma Effect 00:00:00
The Verticality Effect 00:00:00
The Male-Red Effect 00:00:00
Section 4 - Framing Your Price Appropriately
The Pennies-A-Day Strategy 00:00:00
The Spare Change Effect 00:00:00
Gain-Framings And 9-Ending Prices 00:00:00
Time Framing 00:00:00
Section 5 - Using Context To Your Advantage
The Compromise Effect 00:00:00
The Decoy Effect 00:00:00
The Descending Order Effect 00:00:00
The Anchoring Effect 00:00:00
Section 6 - Smart Discounting Practices
The Subtraction Principle 00:00:00
The Ease Of Computation Principle 00:00:00
Percentage-Based Discounts 00:00:00
The Relative Size Effect 00:00:00
The Verbal Matching Effect 00:00:00
The Relative Distance Effect 00:00:00
Vertical Vs. Horizontal Positioning: When To Use Which 00:00:00
The Left Digit Effect (Returns!) 00:00:00
The Right Digit Effect 00:00:00
Putting Limits On The Offer 00:00:00
Section 7 - How To Handle Additional Charges
Introduction To Partitioned Pricing 00:00:00
The Role Of Visual Surcharge Size 00:00:00
The Role Of Surcharge Amount 00:00:00
The Surcharge Consolidation Effect 00:00:00
Should Surcharges Be Presented As Percentages? 00:00:00
The Reverse Partitioning Effect 00:00:00
Section 8 - Conclusion
Goodbye And Parting Words 00:00:00
PDF Resource 00:00:00
References 00:00:00

Course Reviews


6 ratings
  1. Great Course!


    Great presentation (visually, timing, and speaker wise) on a very though-provoking topic. Broken down into bite-size chunks, this course will help anyone better price their goods and services.

  2. Anonymous

    Great Course


    I loved this course. It is very informative and helps me to set the selling price in a smart way.

  3. Anonymous
    Camilla Prager April 2, 2018 at 17:14 PM

    Highly recommend


    A lot of interesting and valuable information from top class instructor

  4. Catherine Graham April 21, 2017 at 15:19 PM

    great course


    this was really informative understanding sales concepts that get the buyer in. I would like to see Andrew do some psychology science research on crowds, crowd mentality and approaches to what is valuable etc and large world events like the Olympics or other world events and the effects of tourism and the threat of terrorism or ecological damage to mind perception of enjoyment of experience – eg coral reefs being damaged by eco-tourism etc.

  5. Anonymous


    Very informative course!!