Unlock the power of Price Psychology for smart marketing! Learn essential strategies in this course. Enroll today and boost your sales!
Read more.Instructor
I am a social psychologist and teacher with extensive experience in all corners of social psychology. The research in this field is so interesting that I can’t help but want to share it! I look forward to the chance to share the world of social psychology with you.
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Who this course is for:
- This course is designed for business owners and marketing professionals seeking practical strategies to boost sales.
What you’ll learn:Â
- Unlock the secrets of getting customers to say “yes” by delving into the science behind price psychology.
- Discover the six major strategies rooted in price psychology
Course Highlights:
In a world where every penny counts, understanding the intricacies of pricing can be the game-changer for your business.
Learn the art of pricing with real data-driven insights. Gain access to over 30 psychological price effects to supercharge your marketing strategies, both online and offline.
- Picking the Right Price: Choose a number that resonates with consumers without compromising your profit.
- Presenting Your Price: Craft compelling ways to communicate your price, ensuring maximum appeal.
- Framing Your Price: Master the skill of effectively communicating your price once it’s set.
- Using Context to Your Advantage: Strategically present differently priced products to maximize overall profits.
- Smart Discounting Practices: Design promotions that are irresistibly appealing to potential buyers.
- Handling Extra Charges: Effectively communicate unavoidable additional fees to minimize resistance.
Why Take This Course:
In the competitive landscape of business, getting people to buy is no easy feat. This course distills solid scientific research in psychology into actionable tips, tricks, and hacks. Learn how to leverage the fundamentals of price psychology to significantly boost your sales and increase customers. Enroll today and take the first step towards mastering the art of smart marketing through Price Psychology.
Our Promise to You
By the end of this course, you will have learned strategies to apply price psychology.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn about price psychology and pricing strategy!
You might also be interested in taking this course Influence People With Persuasion Psychology to use the science of influence to its full potential!
Course Curriculum
| Section 1 - Introduction To Price Psychology | |||
| Introduction | 00:00:00 | ||
| Section 2 - Picking The Number | |||
| The 99 Effect | 00:00:00 | ||
| The Left Digit Effect | 00:00:00 | ||
| The Round-Luxury Effect | 00:00:00 | ||
| EXAMPLE: Wall Street Journal Interview | 00:00:00 | ||
| Appealing To Price-Conscious Consumers | 00:00:00 | ||
| 95 Vs 99: Which Is Better And When? | 00:00:00 | ||
| The Precision Effect | 00:00:00 | ||
| Ego Pricing | 00:00:00 | ||
| Section 3 - Presenting The Price Visually And Auditorily | |||
| The Syllables Effect | 00:00:00 | ||
| Do Cents Make Sense? | 00:00:00 | ||
| The Comma Effect | 00:00:00 | ||
| The Verticality Effect | 00:00:00 | ||
| The Male-Red Effect | 00:00:00 | ||
| Section 4 - Framing Your Price Appropriately | |||
| The Pennies-A-Day Strategy | 00:00:00 | ||
| The Spare Change Effect | 00:00:00 | ||
| Gain-Framings And 9-Ending Prices | 00:00:00 | ||
| Time Framing | 00:00:00 | ||
| Section 5 - Using Context To Your Advantage | |||
| The Compromise Effect | 00:00:00 | ||
| The Decoy Effect | 00:00:00 | ||
| The Descending Order Effect | 00:00:00 | ||
| The Anchoring Effect | 00:00:00 | ||
| Section 6 - Smart Discounting Practices | |||
| The Subtraction Principle | 00:00:00 | ||
| The Ease Of Computation Principle | 00:00:00 | ||
| Percentage-Based Discounts | 00:00:00 | ||
| The Relative Size Effect | 00:00:00 | ||
| The Verbal Matching Effect | 00:00:00 | ||
| The Relative Distance Effect | 00:00:00 | ||
| Vertical Vs. Horizontal Positioning: When To Use Which | 00:00:00 | ||
| The Left Digit Effect (Returns!) | 00:00:00 | ||
| The Right Digit Effect | 00:00:00 | ||
| Putting Limits On The Offer | 00:00:00 | ||
| Section 7 - How To Handle Additional Charges | |||
| Introduction To Partitioned Pricing | 00:00:00 | ||
| The Role Of Visual Surcharge Size | 00:00:00 | ||
| The Role Of Surcharge Amount | 00:00:00 | ||
| The Surcharge Consolidation Effect | 00:00:00 | ||
| Should Surcharges Be Presented As Percentages? | 00:00:00 | ||
| The Reverse Partitioning Effect | 00:00:00 | ||
| Section 8 - Conclusion | |||
| Goodbye And Parting Words | 00:00:00 | ||
| PDF Resource | 00:00:00 | ||
| References | 00:00:00 | ||
Course Review
5.0
6 RatingsRelated Courses
Are you interested in higher education?
Great Course!
Great presentation (visually, timing, and speaker wise) on a very though-provoking topic. Broken down into bite-size chunks, this course will help anyone better price their goods and services.
Great Course
I loved this course. It is very informative and helps me to set the selling price in a smart way.
Highly recommend
A lot of interesting and valuable information from top class instructor
great course
this was really informative understanding sales concepts that get the buyer in. I would like to see Andrew do some psychology science research on crowds, crowd mentality and approaches to what is valuable etc and large world events like the Olympics or other world events and the effects of tourism and the threat of terrorism or ecological damage to mind perception of enjoyment of experience – eg coral reefs being damaged by eco-tourism etc.
Very informative course!!