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Planning For Public Relations Success
4.0( 1 REVIEWS )
21 STUDENTS
1h 5m

This course is designed for those interested to learn the basics of Public Relations.

Read more.
Course Skill Level
Beginner
Time Estimate
1h 5m

Instructor

Lisa Newton, BA, MSc, FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing.

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About This Course

Who this course is for:

  • Business Owners
  • Freelancers

What you’ll learn: 

  • What the media is looking for and how to get their attention.
  • Reasons to generate more PR. 
  • Identity your audience and what message you wish to communicate. 
  • How to approach journalists and the media.
  • What the journalists and media are looking for when running a story. 
  • The elements of what makes a good news story and what is news.

Requirements: 

  • No prior knowledge is required to take this course. 

If you’re sick and tired of reading about your competitors and everyone else… then put yourself forward – new faces keep the publications fresh. Learn what it takes to harness the power of the media to generate free publicity for you and your business. This coverage can open doors and generate a whole host of additional new opportunities. 

This course is about Publicity and Public Relations (PR) – how to get the attention of the media, what they’re looking for, why you may want to generate more PR, who your audience is and what is the key message that you wish to communicate with this PR activity.

This course is ideal if you are working for yourself (self employed) and if you want to generate more publicity for your business. A work booklet is included, a listing of PR sites and a press release template is included. The course will take about 30-45 minutes to complete. The course is structured into 10 steps that you can take to be successful in generating PR. As the tutor goes through the steps, fill out the work booklet and fill it in, as it applies to you in your business.

Our Promise to You

By the end of this course, you will have learned how to plan for Public Relation activity.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

 Get started today and learn more about the Planning for PR Success.

Course Curriculum

Section 1 - Introduction
Intro To What Is PR And Why It’s Important 00:00:00
Section 2 - Planning For PR
Planning For PR Success Workbooklet 00:00:00
Objective PR – What Do You Want From This? 00:00:00
Know Your Publics – Stakeholders 00:00:00
Consume Media 00:00:00
Quality 00:00:00
Get Creative 00:00:00
Lead The Way 00:00:00
Evidence 00:00:00
Experts 00:00:00
Media Training 00:00:00
PR Sites 00:00:00
Wrting A News Release 00:00:00
Final PR Steps And Recap 00:00:00

Course Review

4.0

4.0
1 Ratings
  1. Anonymous
    DAVID VELÁSQUEZ July 7, 2022 at 17:55 PM

    GREETINGS AND BLESSINGS... FROM THE AMERICA´S HEART!!! EL SALVADOR!!!

    4.0

    GOOD JOB!
    THANK YOU FOR EXPLAINING US THE BASICS OF PUBLIC RELATIONS AND HOW TO MAKE A PLAN TO BE SUCCESSFUL.

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