This course is designed for those interested to learn the basics of Public Relations.
Read more.Instructor
Lisa Newton, BA, MSc, FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing.
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Who this course is for:
- Business Owners
- Freelancers
What you’ll learn:
- What the media is looking for and how to get their attention.
- Reasons to generate more PR.
- Identity your audience and what message you wish to communicate.
- How to approach journalists and the media.
- What the journalists and media are looking for when running a story.
- The elements of what makes a good news story and what is news.
Requirements:
- No prior knowledge is required to take this course.
If you’re sick and tired of reading about your competitors and everyone else… then put yourself forward – new faces keep the publications fresh. Learn what it takes to harness the power of the media to generate free publicity for you and your business. This coverage can open doors and generate a whole host of additional new opportunities.
This course is about Publicity and Public Relations (PR) – how to get the attention of the media, what they’re looking for, why you may want to generate more PR, who your audience is and what is the key message that you wish to communicate with this PR activity.
This course is ideal if you are working for yourself (self employed) and if you want to generate more publicity for your business. A work booklet is included, a listing of PR sites and a press release template is included. The course will take about 30-45 minutes to complete. The course is structured into 10 steps that you can take to be successful in generating PR. As the tutor goes through the steps, fill out the work booklet and fill it in, as it applies to you in your business.
Our Promise to You
By the end of this course, you will have learned how to plan for Public Relation activity.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the Planning for PR Success.
Course Curriculum
Section 1 - Introduction | |||
Intro To What Is PR And Why It’s Important | 00:00:00 | ||
Section 2 - Planning For PR | |||
Planning For PR Success Workbooklet | 00:00:00 | ||
Objective PR – What Do You Want From This? | 00:00:00 | ||
Know Your Publics – Stakeholders | 00:00:00 | ||
Consume Media | 00:00:00 | ||
Quality | 00:00:00 | ||
Get Creative | 00:00:00 | ||
Lead The Way | 00:00:00 | ||
Evidence | 00:00:00 | ||
Experts | 00:00:00 | ||
Media Training | 00:00:00 | ||
PR Sites | 00:00:00 | ||
Wrting A News Release | 00:00:00 | ||
Final PR Steps And Recap | 00:00:00 |
GREETINGS AND BLESSINGS... FROM THE AMERICA´S HEART!!! EL SALVADOR!!!
GOOD JOB!
THANK YOU FOR EXPLAINING US THE BASICS OF PUBLIC RELATIONS AND HOW TO MAKE A PLAN TO BE SUCCESSFUL.