Learn the basics of how to create a referral marketing strategy to increase the number of referrals you and your business receive.
Read more.Instructor
Lisa Newton, BA, MSc, FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing.
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Who this course is for:
- This course works well for products and services used online and offline. It’s a course for anyone (sales, marketing, employee, director, self employed person) who is responsible for new business development and bringing in new clients into the business.
What you’ll learn:Â
- The power of referrals
- How to ask for a referral
- Six great things to ask
- The power of scripts
- Seven tips to make referral scripts work
- Referral psychology
- Referral conversations
Requirements:Â
- No prior knowledge is required to take this course
Does your business rely on word of mouth referral marketing? Could you do with more referrals being generated in this way? This course is all about how to create a referral marketing strategy to increase the number of referrals you and your business receive.Â
Referrals are a fantastic way to grow your business. If every customer just referred ONE person to your business, your business would literally double OVERNIGHT! Referred customers tend to haggle less, be more loyal and generally are happy to receive your call and are receptive to your message, than when you cold call or just advertise.
This course covers a referral marketing strategy and scripts that you can use, which work, to encourage and prepare people to refer new business to you. Asking for and receiving referrals should be part of your marketing process. This course will show you how to make it part of your business plan.
The course is structured by covering the material on slides. You get the slides in lecture one, which you just need to print out, and you can make notes as you go along.Â
This course is for you if you are not generating the referrals that you need. There are businesses out there that do not advertise at all – because all of their new customers are generated by referrals! Imagine if you never spent a penny on advertising and yet new customers continued to walk through the door. How much would you save? What would this mean for you?
Businesses like Facebook have over 500 million users… and guess what, they never advertised once! It was their existing users who promoted their site, by word of mouth and referral marketing to invite and encourage new users to join the network. How did they manage this? They gave their users exceptional value (it was free), and the user benefits were high (keeping in touch) and they made referring to the business easy.
Our Promise to You
By the end of this course, you will have learned how to create a referral marketing strategy.Â
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.Â
Get started today and learn more about referral marketing.
Course Curriculum
Section 1 - Referral Marketing | |||
Introduction | 00:00:00 | ||
Power Of Referrals | 00:00:00 | ||
Preparing To Ask For A Referral | 00:00:00 | ||
Top Ten Tips Part 1 | 00:00:00 | ||
Top Ten Tips Part 2 | 00:00:00 | ||
Feel The Fear | 00:00:00 | ||
Four Reasons Why You Don’t Ask | 00:00:00 | ||
Six Great Things To Ask | 00:00:00 | ||
Getting Motivated | 00:00:00 | ||
Win Win Win | 00:00:00 | ||
Top Ten Sources | 00:00:00 | ||
The Power Of Scripts | 00:00:00 | ||
Script Strategy | 00:00:00 | ||
Referral Psychology | 00:00:00 | ||
Referral Conversations | 00:00:00 | ||
Best Power Scripts Part 1 | 00:00:00 | ||
Best Power Scripts Part 2 | 00:00:00 | ||
Value Conversations | 00:00:00 | ||
Focus Scripts | 00:00:00 | ||
Extraction Questions Part 1 | 00:00:00 | ||
Extraction Questions Part 2 | 00:00:00 | ||
Extraction Questions Part 3 | 00:00:00 | ||
Extraction Questions Part 4 | 00:00:00 | ||
Seven Tips To Make Referral Scripts Work | 00:00:00 | ||
And Finally | 00:00:00 |