Sales Skills And Negotiation Skills Masterclass

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This course is designed for those interested to learn the basics of sales and negotiation and how to become a successful sales consultant.

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About This CourseBeginner

Do you want to learn how to sell your own ideas and products? 

There are so many opportunities in life that are missed because people don’t develop good sales skills. If you master the art of selling, there is no mountain that you cannot climb. 

In this course you will learn:

  • How to master the sales process
  • How to develop a sales strategy
  • How to manage your own emotions in a sales situation
  • How to find prospects to sell to
  • How to read your prospects
  • How to negotiate successfully
  • How to handle objections
  • How to close the sale
  • How to leverage your contacts so you can sell to the same prospects again and again

Who this course is for:

  • This course is for beginners in sales and business development.
  • If you’re just starting out in sales then this course is for you.
  • Do not take this course if you are an experienced sales consultant as you will find a lot of the content too basic.

Our Promise to You

By the end of this course, you will have learned sales and negotiation.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about sales and negotiation.

Course Curriculum

Course Sections

Sales Skills Course Overview

Introduction To The Course

Sales Skills Activities To Complete

The Mind Of A Consultant

Mastering Sales Is Mastering Life

The Continuous Journey

Universal Laws Of Success

The Three Pillars Of Success

Personal Honesty


Deferred Gratification

Suppression Of Principle

Emotional Intelligence

Core Principles Of Emotional Intelligence

The Problem Is Internal

The Two Motivational Forces

Product Confidence

Sales Consultant Activities To Complete

The Train Track – Pre-Suppositional Sales Defined

What Is A Worldview?

Why Pre-Suppositions Are Important?

Two Modes Of Thinking

Logical Thinking

Emotional Thinking

The Dumb Dog

How We Create Our Values

Examples Of Rational Ideas

Examples Of Values

Rational Or Emotional

Finding Someones Pre-Suppositions

When The Pre-Suppositions Are Not Clear

The Bank Robber Example

Why People Buy

How We Make Buying Decisions

Matching A World View

Testing A Worldview

Test Your Pre-Suppositions

What Is A Buyer Persona

Pre-Suppositional Buyer Persona Exercise

Creating The Persona

Traditional Buyer Personas

Combined Buyer Personas

Journal Activities To Complete

SMART Copyright

The SMART Process

Controlling The Room

The Core Of SMART

How Negative Emotion Controls Us

How We Take Control

The 5 Steps Of SMART






SMART In Action

The SMART Sales Call In Full

I Will Never Be Any Good At Sales

The Power Of Self Talk

Using SMART For Self Development

Two Uses Of SMART

Short Term Emotional Management

Long Term Character Development

Experienced Negative Emotional Beliefs

Taught Negative Emotional Beliefs

Internal Negative Emotional Beliefs

Activities To Complete For SMART

Getting Ready For Your Passengers

Know Your Product

Product Strengths And Weaknesses

Knowing Your Competition

Become The Expert

Value Propositions

Activities To Complete Preparing For Your Passengers

Planning Your Route

Building Your CRM Flow

Data Analysis

Implementing Your Sales Funnel

Activities To Complete For Your Route

Prospecting The Three Rules

Qualifying Prospects

Identifying The Contacts Role

Dealing With The Gatekeeper

Dealing With Influencers

Dealing With Champions

Dealing With Decision Makers

Contact Identification Exercise

Prospecting Secrets

Getting Entrance Into The Castle

Activities To Complete For Dealing With Prospecting

Prospecting By Networking

Classification Of Networks

Door To Door Sales

Door To Door Conversation Methods

Getting The Most Out Of Your Networking

The Elevator Pitch

Activities To Complete For An Elevator Pitch

Finding Prospects By Phone

Planning Your Phone Calls

Split Testing Your Scripts

Dealing With The Gatekeeper Script

Dealing With The Influencer Script

Dealing With The Champions Script

Dealing With Decision Makers Script

Other Call Support Material

Voicemail Techniques

Activities To Complete For Prospecting By Phone

The Power Of Online Prospecting

Online Prospecting Tools

Email Statistics

Understanding Spam

Permission Based Email Marketing

Places To Get Their Email Addresses From

Email Writing Tips

AIDA Copywriting

A Sample Email Using AIDA

Activities Create Your Own Email Using AIDA

Making Friends

Ten Rules Of Friendliness

Ten Rules Of Friendliness Continued

Recommended Reading

Personality Types

Meet The Blues

Meet The Reds

Meet The Greens

Meet The Yellows

Advanced Profiling

Profiling Bob

Activities To Complete On Friendliness

Reading The Body

Social Spaces

Distance Can Change

Three Classes Of Body Language

Aggressive Body Language

Defensive Body Language

Friendly Body Language

Ten Body Language Patterns

The Crossing Pattern

The Expanding Pattern

The Defensive Moving Away Pattern

The Moving Towards Pattern

The Opening Pattern

Preening Pattern

Repeating Pattern

Shaping Pattern

Striking Patterns

The Touching Pattern

Ten Core Patterns Exercise

Personality Type Body Language

Micro Expressions

Seven Common Micro Expressions

Your Body Language The Importance Of Control

Tracking Their Body Language

What Are They Responding To The Three Factors?

Moving Them Through The Sale

Body Language Flow

Dealing With More Than One Person

Activities To Complete Body Language

The Art Of Questioning And Listening

How To Show You Are Listening

Product Based Sales

Needs Based Sales

Needs Analysis Funnel

The Needs Analysis Stages

The Two Types Of Questions

Open Questions

Closed Questions

The Quick Sale Mobile Example

The Quick Sale Training Session Example

The Quick Sale Exercise

The Three Simple Question Technique

The Echo Technique

The 5 Ws

Washing Machine Retail Sale Example

The Five Whys

The Five Whys – George

The Five Whys – Sally

The Five Whys – Terry

Why You Do Not Own A Yacht

Additional Tools

Needs Analysis Mind Map

Needs Analysis Sheet

Questioning And Listening Activities

The Negotiation Station

Core Principles Of Negotiation

Focusing On Them

Everyone Has To Win

Matching Values

The Path Of Least Resistance

Shifting The Weight

The Persuasion Secret

How To Persuade Someone

The Electric Car

The Fashionable Trainers

Competency Levels

Assessing Competency Levels

Features Benefits And Values

The Christmas Tree Negotiation

B2B Value Propositions

Deepening The Value

Over Decorating The Tree

The Big 12


Social Proof

Group Identity

Deflecting Fault

Ask For Advice

Compliment Their Negotiations



Off Set Values

Stepped Commitments

Fear And Hope

Ranked Priorities

Negotiating A Price

The Market Price

The Anchor Price

The Walk Away Price

The First Offer

The Counter Offer

Activities To Complete Negotiation Skills

Handling Objections

The Golden Rule To Handling Objections

Why Objections Happen

Objection Tags – Tagging Objections

Objection Types

Objection Class

Objection Source

The Objection Clarification Process

The Onion Technique – Peeling Back The Objections

Testing The Objection Type

Classify The Objection

Test The Objection Source

Summarise The Objection

The Objection In Full

Acknowledge The Objection

Acknowledgement Examples

Emotional Objections

Feel Statements

Felt Statements

Found Statements

Feel Felt Found Example

Rational Objection Guidelines

Responding To Rational Objections

Sharing Data And Information

Data Sharing Techniques

Using The Right Techniques

Valid Objections

How To Handle Class Objections

Authority Objections

Types Of Relationship Objections

Existing Relationship Objections

Third Party Relationship Objections

No Relationship Objections

Knowledge Objections

Convenience Objections

Price Objections

Objection Handling Sheets

Removing The Objection

Dealing With Difficult People

Dealing With Difficult People – Use SMART

Grow Some Thick Skin

The Mountaintop Example

Finding Common Ground

Focus On The Issue

A Soft Answer

Stress Fractures

Be Their Only Friend

Types Of Character Traits

The Demander

The Detractor

The Dynamite

The Dumper

The Drainer

The Disappointer

The Dictator

Handling Objections Before The Meeting

Reducing Objections

Setting Up An FAQ Page

Objection Handling Activities To Complete

Destination Station Closing The

Understanding Closes

Understanding Buying Signals

Closing Questions

Activities To Complete Closing

Season Tickets The Biggest Source Of Revenue

Understanding Season Tickets

First Class Passengers – After Sales Care

The Revolution – Practicing The Principles

Thank You – Get In Touch


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