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About This Course

Who this course is for:

  • Entrepreneurs
  • Business owners
  • Managers
  • CEO’s

What you’ll learn: 

  • Methodology for developing a pricing strategy
  • Increase customer perceptions of value
  • Guidance on shaping a product or service
  • Strategize for a minimum viable product


  • No prior knowledge is required to take this course.

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. This course helps you get to launch by offering guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility.

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. In this course, we reveal a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.

Our Promise to You

By the end of this course, you will have learned to define your product or service.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about compelling and effective business strategies.

Course Curriculum

Section 1 - Your Product Or Service Strategy
Downloadable Materials 00:00:00
Product Strategy, Definition And Vision Explained 00:00:00
Define The What, Where, When And How Of Your Product 00:00:00
Define Your Product Or Service 00:00:00
Define Your Product MVP 00:00:00
Define Your Product Roadmap 00:00:00
Defend Your Product Strategy 00:00:00
Your Product Or Service Strategy Workshop 00:00:00
Section 2 - Your Pricing Strategy
Pricing Strategy Explained 00:00:00
Pricing Model Basics 00:00:00
Pricing Model Part 1 – Research And Margins 00:00:00
Pricing Model Part 2 – Price Influencers 00:00:00
Pricing Model Part 3 – Pricing Models 00:00:00
Create Your Pricing Strategy Workshop 00:00:00
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