Shopify Design And Branding Masterclass
This course is designed for those interested to learn the basics of Shopify design and branding and how to increase user experience by creating a beautiful store.
About This CourseBeginner
What you’ll learn:
Learn how to professionally brand your site to give it a premium, agency-designed look and feel, differentiate your brand and products from the competition to convert more visitors into buyers, and get in-depth knowledge of Shopify as an ecommerce platform.
All the Shopify basics:
- How to choose and install the right theme for your store
- Payment, shipping, tax and cart settings
- Adding products and creating collections
Plus, how to effectively brand and differentiate your store:
- How to best structure your navigation
- Different approaches to photography
- How to incorporate video
- How to structure product descriptions
- How to use social proof to build instant credibility
- How to leverage advanced features as your business grows
- Why and when your might need multiple sites for your business
- Extending shopify with a POS system
- Expanding into other channels including wholesale, google shopping, etc.
Who this course is for:
- Shopify store owners looking to upgrade the design of their store
- Ecommerce entrepreneurs just getting started with Shopify
Our Promise to You
By the end of this course, you will have learned Shopify design and branding.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about Shopify design and branding.
Section 1 - Introduction
Which Shopify Plan Should You Choose?
Section 2 - Principles Of Branding For E-Commerce Stores
Principles Of Branding
The Brand Positioning Process
Preparing And Editing Product Photos For Your Store
Preparing And Editing Lifestyle Photos For Your Store
Understanding Social Proof
User Experience And Information Architecture
Section 3 - Shopify Basics And Setting Up Your Site
Introduction To The Shopify Interface
Domains And Preferences
Gift Cards And Discounts
Adding Your Products To Shopify
Adding Products Using A Drop Shipping Application
Organizing Your Products
Creating Pages And Blogs
Section 4 - Designing Your Store Using Shopify Themes
Introduction To Designing Your Store In A Shopify Theme
Picking A Shopify Design Theme
Pipeline Theme – Homepage Build
Pipeline Theme – Product And Collection Pages Build
Prestige Theme – Homepage Build
Prestige Theme – Product And Collection Pages Build
Narrative Theme Single Product: Home Page Build
Section 5 - Extending The Features Of Your Shopify Store
Introduction To The Shopify App Store
Essential Application Recommendations
Extending Shopify Into Other Channels
Shopify Plus And When You May Need Multiple Sites
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