This course is designed for those interested to learn the basics of Shopify design and branding and how to increase user experience by creating a beautiful store.
Read more.Instructor
I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells nearly $1,000,000/year in original products
Access all courses in our library for only $9/month with All Access Pass
Get Started with All Access PassBuy Only This CourseAbout This Course
What you’ll learn:
Learn how to professionally brand your site to give it a premium, agency-designed look and feel, differentiate your brand and products from the competition to convert more visitors into buyers, and get in-depth knowledge of Shopify as an ecommerce platform.
All the Shopify basics:
- How to choose and install the right theme for your store
- Payment, shipping, tax and cart settings
- Adding products and creating collections
Plus, how to effectively brand and differentiate your store:
- How to best structure your navigation
- Different approaches to photography
- How to incorporate video
- How to structure product descriptions
- How to use social proof to build instant credibility
- How to leverage advanced features as your business grows
- Why and when your might need multiple sites for your business
- Extending shopify with a POS system
- Expanding into other channels including wholesale, google shopping, etc.
Who this course is for:
- Shopify store owners looking to upgrade the design of their store
- Ecommerce entrepreneurs just getting started with Shopify
Our Promise to You
By the end of this course, you will have learned Shopify design and branding.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about Shopify design and branding.
Course Curriculum
| Section 1 - Introduction | |||
| Course Introduction | 00:00:00 | ||
| Why Shopify? | 00:00:00 | ||
| Which Shopify Plan Should You Choose? | 00:00:00 | ||
| Section 2 - Principles Of Branding For E-Commerce Stores | |||
| Principles Of Branding | 00:00:00 | ||
| The Brand Positioning Process | 00:00:00 | ||
| Brand Photography | 00:00:00 | ||
| Preparing And Editing Product Photos For Your Store | 00:00:00 | ||
| Preparing And Editing Lifestyle Photos For Your Store | 00:00:00 | ||
| Understanding Social Proof | 00:00:00 | ||
| User Experience And Information Architecture | 00:00:00 | ||
| Typography | 00:00:00 | ||
| Video | 00:00:00 | ||
| Section 3 - Shopify Basics And Setting Up Your Site | |||
| Introduction To The Shopify Interface | 00:00:00 | ||
| Settings | 00:00:00 | ||
| Shipping Settings | 00:00:00 | ||
| Domains And Preferences | 00:00:00 | ||
| Gift Cards And Discounts | 00:00:00 | ||
| Adding Your Products To Shopify | 00:00:00 | ||
| Adding Products Using A Drop Shipping Application | 00:00:00 | ||
| Organizing Your Products | 00:00:00 | ||
| Creating Collections | 00:00:00 | ||
| Creating Pages And Blogs | 00:00:00 | ||
| Navigation | 00:00:00 | ||
| Section 4 - Designing Your Store Using Shopify Themes | |||
| Introduction To Designing Your Store In A Shopify Theme | 00:00:00 | ||
| Picking A Shopify Design Theme | 00:00:00 | ||
| Pipeline Theme – Homepage Build | 00:00:00 | ||
| Pipeline Theme – Product And Collection Pages Build | 00:00:00 | ||
| Prestige Theme – Homepage Build | 00:00:00 | ||
| Prestige Theme – Product And Collection Pages Build | 00:00:00 | ||
| Narrative Theme Single Product: Home Page Build | 00:00:00 | ||
| Section 5 - Extending The Features Of Your Shopify Store | |||
| Introduction To The Shopify App Store | 00:00:00 | ||
| Essential Application Recommendations | 00:00:00 | ||
| Extending Shopify Into Other Channels | 00:00:00 | ||
| Shopify Plus And When You May Need Multiple Sites | 00:00:00 | ||
Course Review
4.7
3 RatingsRelated Courses
Are you interested in higher education?
Excellent course! This really helped me to have a good grasp on my next steps.
The content covered more than the nuts and bolts by covering artistic side of design, some hows and why’s of marketing and touched on alot of implementation on the overall flow and design of a Shopify website that sells product and promotes return customers.
Very Informative Course!
I believe this course was great and very informative I believe whoever watches this course will learn a great deal how to design and brand their website!
very good course!
Well organized and delivered