Social Media Marketing Masterclass

Master Social Media Marketing, what works and what does not, understand buyer’s psychology and improve your site traffic and online presence!

Instructor

Mark

Mark runs a marketing company called SME Heroes, which specializes in training on all things relating to online marketing, being an Entrepreneur, online course creation and his personal passion for photography. He has extensive experience with online business in various forms over the last 15 years and loves to share his hard-won lessons and techniques for online business success in order to help others gain success. In addition to his online business experience, Mark has many years experi

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About This Course

Who this course is for:

This course is designed to help those that want to master Social Media Marketing – SEO and Online Marketing
This course is for those that want to understand the Psychology Of Social Media Marketing and Content Marketing
Entrepreneurs/Marketers/Traditional Marketers will all benefit from taking this course
This course is also suitable for those that want to start a Social Media Marketing Consultation Business
This course is suitable for complete beginners who want to progress to an advanced knowledge of the subject
This course is not a basic course on setting up Facebook Pages etc
This course is not a course on paid advertising of any kind

What you’ll learn:

Understand How Social Media Marketing Really Works
Build A Business Driven By Marketing
Understand The Buyer Journey
Know How To Use Social Media Marketing To Improve SEO
Understand The Social Media Platforms
Master The Art Of Posting On Social Media Platforms
Source And Store Social Media Posting Ideas
Create A Social Media Marketing Post To A High Standard
Understand The Power Of Social Media Communities
Build A Social Media Schedule And Plan

Requirements:

You will need access to the internet
You must be willing to learn

Latest update – July 2020

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing in the past and failed?

Master Social Media Marketing

In this course, you will learn how to master Social Media Marketing.
You will learn what works and what does not work and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.
You will also learn how to drive traffic to your website using Social Media Marketing.

So join us on the other side and learn how to master the science and art of Social Media Marketing!

Intended Audience: Business Owners, Entrepreneurs

Drive engaged traffic to your business, become a seasoned online marketing professional now!

Our Promise to You
By the end of this course, you will have a clear understanding on the science and art of Social Media Marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and develop your skill in Social Media Marketing!

Course Curriculum

Section 1 – Social Media Marketing
	Introduction	00:00:00
	Free Social Media Marketing Group	00:00:00
Section 2 – Social Media Marketing - Understanding Social Media Marketing
	Introduction To The Social Media Marketing Section	00:00:00
	Mastering Social Media Marketing	00:00:00
	Social Media Marketing Monster	00:00:00
	Free Vs Paid Traffic	00:00:00
	What Is Marketing?	00:00:00
	What Is Media?	00:00:00
	What Is Social?	00:00:00
	Local Vs International	00:00:00
	Activities To Complete	00:00:00
Section 3 –Social Media Marketing - Marketing As A Business Priority
	Introduction To Marketing As A Business Priority	00:00:00
	The Marketing Company	00:00:00
	Feast And Famine	00:00:00
	Continuous Marketing	00:00:00
	The 80/20 Principle	00:00:00
	Sales And Marketing	00:00:00
	Activities To Complete	00:00:00
Section 4 – Social Media Marketing - The Buyer Journey
	Introduction To Understanding The Buyer Journey	00:00:00
	Meet Bob	00:00:00
	The Seven Steps To Marriage	00:00:00
	The Buyer Journey AIDA	00:00:00
	Attention Content	00:00:00
	Interest Content	00:00:00
	Desire Content	00:00:00
	Action Content	00:00:00
	Activities To Complete	00:00:00
Section 5 – Bob's World View
	Introduction To Bob’s World View	00:00:00
	Understanding World Views	00:00:00
	Understanding Bob	00:00:00
	Confirming A World View	00:00:00
	The Family Kettle – Bob’s World View	00:00:00
	Bob’s World View – Activities To Complete	00:00:00
Section 6 – Social Media Marketing - Social Media Marketing And SEO
	Introduction To Social Media Marketing And SEO	00:00:00
	The Truth About Social Signals	00:00:00
	The Problem With New Websites	00:00:00
	The Snowball Effect	00:00:00
	The Great Deception	00:00:00
	Your Website As Your Data Center	00:00:00
	Activities To Complete	00:00:00
Section 7 – Social Media Marketing - Social Media Marketing Platforms
	Introduction To Social Media Marketing Platforms	00:00:00
	Finding Bob	00:00:00
	What Platform Should I Use?	00:00:00
	Business Or Personal Branding?	00:00:00
	Social Media Branding Tips	00:00:00
	Creating Your Social Media Marketing Biography	00:00:00
	House Keeping	00:00:00
	Activities To Complete	00:00:00
Section 8 – Social Media Marketing - Posting On Social Media Platforms
	Introduction To Posting On Social Media Platforms	00:00:00
	The Golden Rules	00:00:00
	Curation Vs Creation Of Content	00:00:00
	What Types Of Content Should I Create?	00:00:00
	Written Content	00:00:00
	Photography Content	00:00:00
	Infographics Content	00:00:00
	Video Content	00:00:00
	Podcast Content	00:00:00
	Automation Best Practices	00:00:00
	Activities To Complete	00:00:00
Section 9 – Social Media Marketing - Social Media Posting Ideas
	Introduction To Social Media Posting Ideas	00:00:00
	Where Do I Get Posting Ideas From?	00:00:00
	Stupid Questions	00:00:00
	Conversations	00:00:00
	Stories – The Power Of Narrative	00:00:00
	Industry News	00:00:00
	Content Capture Systems	00:00:00
	Respecting Your Audience	00:00:00
	Activities To Complete	00:00:00
Section 10 – Social Media Marketing - Creating A Social Media Marketing Post
	Introduction To Creating A Social Media Marketing Post	00:00:00
	Take Them To The Movies	00:00:00
	Headlines	00:00:00
	Body Text	00:00:00
	Using Images	00:00:00
	Video Posts	00:00:00
	Quizzes And Polls	00:00:00
	Links	00:00:00
	Hashtags	00:00:00
	Activities To Complete	00:00:00
Section 11 – Social Media Marketing - Community Based Marketing
	Introduction To Community Based Marketing	00:00:00
	The Best Kept Secret	00:00:00
	Choosing A Niche For Your Community	00:00:00
	Choosing A Platform For Your Community	00:00:00
	Gate Keepers	00:00:00
	Community Rules	00:00:00
	Shared Ownership	00:00:00
	Visiting Other Communities	00:00:00
	Activities To Complete	00:00:00
Section 12 – Social Media Marketing - Building A Social Media And Content Marketing Plan
	Introduction To Building A Social Media Marketing Plan	00:00:00
	Why You Need A Plan	00:00:00
	Your Social Media Schedule	00:00:00
	Your Content Calendar	00:00:00
	Setting Realistic Time Frames	00:00:00
	Responsibilities And Roles	00:00:00
	SMART Goals For Your Marketing	00:00:00
Section 13 – Social Media Marketing - Cases Studies
	Introduction To Social Media Case Studies	00:00:00
	Social Media Marketing Mistakes – Part 1	00:00:00
	Social Media Marketing Mistakes – Part 2	00:00:00
	Twitter Case Studies	00:00:00
	Facebook Case Studies	00:00:00
	LinkedIn Case Studies	00:00:00
	YouTube Case Studies	00:00:00
	Instagram Case Studies	00:00:00
	Pinterest Case Studies	00:00:00
	Social Media Case Studies – Activities To Complete	00:00:00
Section 14 – Creating Social Media Images
	Introduction To Creating Social Media Images With Adobe Spark	00:00:00
	Adobe Spark – Tools Explained	00:00:00
	Example Of An Adobe Spark Image Created On Desktop	00:00:00
	Example Of An Adobe Spark Image Created On Mobile	00:00:00
	Activities To Complete – Adobe Spark	00:00:00
Section 15 – Profile Image - Creating Your Social Media Profile Image
	Introduction To Social Media Profile Image Creation	00:00:00
	Equipment Needed	00:00:00
	Understanding Your Camera	00:00:00
Section 16 – Profile Image - Lighting And Posing Your Subject
	Offset Lighting Set Up For Portraits	00:00:00
	Front Lit Lighting For Portraits	00:00:00
	Setting The Exposure	00:00:00
	Posing The Face	00:00:00
Section 17 – Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
	Editing A Male Portrait	00:00:00
	Finishing Your Male Portrait	00:00:00
	Editing A Female Portrait	00:00:00
Section 18 – Blogging - Copywriting For Blogs And Articles
	Introduction To Blogging And Copywriting	00:00:00
	Identifying Your Niche Audience	00:00:00
	Finding Your Style As A Writer	00:00:00
	Preparation – Tracking Ideas For Your Blogs And Articles	00:00:00
	Page Setup And Formatting	00:00:00
	Links And Actions1	00:00:00
	Additional Content On The Page	00:00:00
Section 19 – Blogging - Writing Your Copy
	AIDA Copywriting	00:00:00
	AIDA – The Attention Phase	00:00:00
	AIDA – The Interest Phase	00:00:00
	AIDA – The Desire Phase	00:00:00
	AIDA – The Action Phase	00:00:00
	Additional Thoughts For Your Blogging And Article Writing	00:00:00
Section 20 – Email Marketing - Building Your Email List
	Introduction To Email Marketing	00:00:00
	Email Marketing – Grasping The Concept	00:00:00
	Email Marketing Software – Choosing Your Provider	00:00:00
	Building Your Email Marketing List	00:00:00
	Different Ways To Get An Email Sign Up	00:00:00
	Asking For The Email	00:00:00
	The Magic Of PDFs	00:00:00
Section 21 – Email Marketing - Using Your Email List
	An Email List Is For Selling Stuff Right?	00:00:00
	Email Marketing Styles	00:00:00
Section 22 – Email Marketing - Email Copywriting
	Email Writing Styles	00:00:00
	Email Copywriting Using AIDA	00:00:00
	Email Spam Traps And Pitfalls	00:00:00
Section 23 – Email Marketing - Email Analytics - Automations - Maintenance
	Email Analytics – What To Measure	00:00:00
	Email Automation – Understanding Its Usage	00:00:00
	Using Surveys	00:00:00
Section 24 – Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
	Introduction To Local SEO Training Section	00:00:00
	Google Search – Understanding How Google Search Works	00:00:00
Section 25 – Local SEO + SEO - Google Search And Your Position In Local Search
	Local SEO Ranking Factors	00:00:00
	Your Local Ranking Factors – How They Impact Local Search Results	00:00:00
	Your Analytics Spreadsheet	00:00:00
	Domain Authority And Page Authority	00:00:00
	Trust Flow	00:00:00
	Check Your Local SEO Ranking Scores	00:00:00
	Google Local Search	00:00:00
Section 26 – Local SEO + SEO - Google My Business - A Strong Local SEO Factor
	Google My Business	00:00:00
	Cleaning Up Old Google Listings	00:00:00
	Creating A Google Review Strategy	00:00:00
	Google My Business – Support Community	00:00:00
Section 27 – Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
	Citations – An Introduction – Setting Up A NAP Page	00:00:00
	Managing Your Citations	00:00:00
Section 28 – Local SEO + SEO - Backlinks - Understand How They Improve SEO
	Back Linking – An Introduction	00:00:00
	Checking The Quality Of Your Back Links	00:00:00
	Building Back Links	00:00:00
	Social Media Business Pages As Back Links	00:00:00
Section 29 – Local SEO + SEO - On Site SEO - Improving Your Sites SEO
	Content Marketing As Part Of Your SEO	00:00:00
	Creating Your Content	00:00:00
Section 30 – Local SEO + SEO - Keyword Optimisation For Powerful SEO
	Understanding Keywords	00:00:00
	Keyword Strategies – How To Use Keywords Effectively	00:00:00
	Inserting Your Keywords On Your Website	00:00:00
Section 31 – Local SEO + SEO - Local Business Online Marketing
	Marketing A Local Business	00:00:00
	AIDA Marketing – An Overview	00:00:00
	Adwords – An Introduction	00:00:00
	Google Profiles For Google Personal Accounts	00:00:00
	Setting Up A Local SEO Marketing Consultancy	00:00:00
Section 32 – YouTube Marketing - YouTube Channel Setup And SEO
	Building Your YouTube Landing Page	00:00:00
	YouTube SEO – The Importance Of Titles	00:00:00
	YouTube SEO – The Importance Of Your Descriptions	00:00:00
	YouTube SEO – The Importance Of Tags	00:00:00
	YouTube End Screen Annotations	00:00:00
	YouTube Analytics	00:00:00
	Publishing And Sharing Your Videos	00:00:00
Section 33 – YouTube Marketing - YouTube Video Launch Strategy
	The Real Secret To A Successful YouTube Video Launch	00:00:00
	Eyes On The Prize	00:00:00
Section 34 – Audio Production - Mastering Audio Production For Video And Podcasting
	Introduction To Audio And Video Production	00:00:00
	Introduction To Mastering Audio Production	00:00:00
	Technical Challenges You Will Face	00:00:00
	Choosing Your Microphone	00:00:00
	Positioning Your Microphone	00:00:00
	Reducing Echo	00:00:00
	Reducing Background Noise	00:00:00
	The Perfect Studio	00:00:00
	Additional Equipment	00:00:00
Section 35 – Video Production - Mastering Video Lighting And Subject Composition
	Introduction To Mastering Video Lighting	00:00:00
	Camera Choices	00:00:00
	Lighting Choices	00:00:00
	Composition And Presentation	00:00:00
	Webcam And Smartphone Setup	00:00:00
	3 Light Setup For DSLR And Camcorder	00:00:00
	5 Light Setup For DSLR And Camcorder	00:00:00
	Teleprompter And Reference Monitor	00:00:00
	Setting An Exposure	00:00:00
Section 36 – Video Production - Green Screen Video Production
	Introduction To Green Screen Video Production	00:00:00
	Chroma Keying	00:00:00
	Lighting A Backdrop	00:00:00
	XSplit Broadcaster – An Introduction	00:00:00
	XSplit Settings	00:00:00
	Building A Presentation	00:00:00
	Screen Capture	00:00:00
Section 37 – Video Production - On Camera Presence - Getting Comfortable On Camera
	Introduction To On Camera Presence	00:00:00
	Why You Need A Studio	00:00:00
	Communicating With Warmth	00:00:00
	Talking To Bob	00:00:00
	Find Your Natural Self	00:00:00
	Practice Makes Perfect	00:00:00
	Take 2	00:00:00
	Additional Tips	00:00:00
Section 38 – Video Production - Writing A Promotional Script For Your Video
	Introduction To Writing A Promotional Script For Your Video	00:00:00
	Meet Bob	00:00:00
	AIDA Psychology	00:00:00
	Attention	00:00:00
	Interest	00:00:00
	Desire	00:00:00
	Action	00:00:00
Section 39 – Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
	Introduction To Editing With Adobe Premiere Pro And Adobe Audition	00:00:00
	Setting Up Your Folder Structure	00:00:00
	Colour Grading Your Video	00:00:00
	Audio Correction Techniques	00:00:00
	Cutting Options – Video Editing	00:00:00
	Breath And Click Removal	00:00:00
	Advanced Audio Cleaning	00:00:00
	Adding Music To Your Video	00:00:00
	Exporting Your Video	00:00:00
Section 40 – Introduction To Vlogging
	Introduction To Vlogging	00:00:00
	What Is Vlogging?	00:00:00
	Vlogging Equipment – Budget Or 4k?	00:00:00
	Vlogging Equipment – Budget Recommendations	00:00:00
	Vlogging Equipment – Choosing Your 4k Camera	00:00:00
	Vlogging Equipment – Choosing Your Microphones	00:00:00
	Vlogging Equipment – Tripods And Accessories	00:00:00
	Filming Techniques	00:00:00
	Editing A Vlog	00:00:00
	Activities For The Vlogging Section	00:00:00
Section 41 – Understanding Instagram
	Introduction To Instagram Marketing	00:00:00
	Understanding Instagram	00:00:00
	Growing Your Audience	00:00:00
	Hashtagging Tools	00:00:00
	Better Pictures With Your Phone – Controlling The Exposure	00:00:00
	Basic Composition – The Rule Of Thirds	00:00:00
	Understanding Light	00:00:00
	Controlling Your Background	00:00:00
	Editing Your Images With Snapseed	00:00:00
	Understanding Instagram – Activities To Complete	00:00:00
Section 42 – Quora Marketing
	Introduction To Quora Marketing	00:00:00
	What Is Quora?	00:00:00
	Setting Up Your Quora Profile	00:00:00
	Finding Quora Questions To Answer	00:00:00
	Writing A Quora Answer	00:00:00
	Quora Growth Tips	00:00:00
	Quora Activities To Complete	00:00:00
Section 43 – Pinterest Marketing
	Introduction To Pinterest Marketing	00:00:00
	What Is Pinterest?	00:00:00
	Setting Up Your Pinterest Business Profile	00:00:00
	Creating A Board On Pinterest	00:00:00
	Creating Pins On Pinterest	00:00:00
	Understanding Rich Pins And Buyable Pins	00:00:00
	Pinterest Growth Tips	00:00:00
	Pinterest Board Strategy Examples	00:00:00
	Pinterest Tools	00:00:00
	Pinterest Activities To Complete	00:00:00
Section 44 – Introduction To Podcasting
	Introduction To Podcasting	00:00:00
	What Is Podcasting?	00:00:00
	Getting Started With Podcasting	00:00:00
	Podcasting Equipment	00:00:00
	Designing Your Podcast	00:00:00
	Podcast Recording Tips	00:00:00
	Finding Guests For Your Show	00:00:00
	Editing Your Podcast With Adobe Audition	00:00:00
	Marketing Your Podcast	00:00:00
	Podcasting Activities To Complete	00:00:00
Section 45 – Course Summary
	Summary For The Course	00:00:00

Course Review

5.0

5.0

42 Ratings

Johermiece Capulong July 3, 2019 at 07:56 AM

Social Media Marketing

4.0

I must say, this is a really exciting course to learn even if you are a beginner since most of us people are using social media platforms in various ways.
Hleki Masango June 29, 2019 at 22:40 PM

SOCIAL MEDIA MARKETING

5.0

Very informative.
Jacqueline May 6, 2019 at 05:01 AM

Very detailed course

5.0

I was able to learn a lot from this course. The course is very detailed and very well explained. It did not bore me, every part of the lesson excites me more to go on to the next chapter. Would love to take courses from him.
Katherine April 9, 2019 at 07:33 AM

5.0

This is a good starter course to us newbies.
Rubie Jane Sales March 30, 2019 at 05:45 AM

Social Media Marketing Masterclass

5.0

very helpful