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About This Course

Who this course is for:

  • Marketing managers for small and medium businesses
  • Small and medium business owners
  • Digital marketing experts
  • Start-up managers

What you’ll learn: 

  • Understand the powers of social media
  • Conduct market analysis
  • Audit social media
  • Set goals and select platforms
  • Create social media policy
  • Integrate marketing strategies
  • Develop effective content
  • Understand the popular social media platforms
  • Launch successful advertising campaigns
  • Manage the community
  • Provide customer services
  • Gather and analyze statistics related to social media


  • No prior knowledge is required to take this course 

This course covers the path of becoming a social media strategist.

Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.

Our Promise to You

By the end of this course, you will have learned social media strategy.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the path to becoming a social media strategist.

Course Curriculum

12h 49m

Section 1 - The Rise Of Social Media
What Is Social Media? 00:00:00
The Growth Of Social Media 00:00:00
Downloadable Materials 00:00:00
Section 2 - Conducting Market Analysis
Need For Readiness Assessment 00:00:00
Section 3 - Auditing Social Media
Importance Of Social Media Auditing 00:00:00
Demo – Social Listening Tools 00:00:00
Demo – Example Of Grading Tools 00:00:00
Section 4 - Setting Goals And Selecting Platforms
Corporate Culture And Social Media 00:00:00
Social Media Goals Vs. Business Goals 00:00:00
Types Of Social Media Platforms 00:00:00
Section 5 - Creating The Social Media Policy
Legal Disclaimer 00:00:00
Demo – Context For Social Media Policy 00:00:00
Demo – 00:00:00
Demo – Utilizing Content 00:00:00
Creative Commons 00:00:00
Demo – Creative Commons 00:00:00
Section 6 - Integrating Marketing Strategies
Brand Marketing 00:00:00
Demo – Brand Marketing 00:00:00
Demo – Contests And Promotions 00:00:00
Demo – Google Keyword Planner 00:00:00
Tips For Keyword Selection 00:00:00
Demo – Where To Use Keywords 00:00:00
Section 7 - Developing Effective Content
Content Marketing On Social Media 00:00:00
Demo – Branded Vs. General Content 00:00:00
Content Development 00:00:00
Demo – Trending Content 00:00:00
Section 8 - Understanding The Popular Platforms
Overview Of Social Media Platforms 00:00:00
Demo – Sample Blogs 00:00:00
Demo – WordPress Blogs 00:00:00
Demo – Using Facebook 00:00:00
Demo – YouTube 00:00:00
Demo – Creating A Channel 00:00:00
Demo – Uploading Video 00:00:00
Demo – Google+ 00:00:00
Demo – Advertising In Google+ 00:00:00
Demo – LinkedIn 00:00:00
Demo – Business Side Of LinkedIn 00:00:00
Demo – Twitter 00:00:00
Demo – Advertising In Twitter 00:00:00
Section 9 - Launching Successful Campaigns
Traditional Website Advertising 00:00:00
Demo – Social Media Contests 00:00:00
Demo – Online Contests 00:00:00
Social Media Documentation And Schedules 00:00:00
Demo – Editorial Calendar Tool 00:00:00
Project Management Software 00:00:00
Demo – Performance Dashboard Tool 00:00:00
Demo – Social Media Management Tool 00:00:00
Section 10 - Managing The Community
The Community Manager Role 00:00:00
Demo – Creating A Response Community 00:00:00
Importance Of Voice Consistency 00:00:00
Demo – Three Personality Musts 00:00:00
Demo – Social Media To Build Community 00:00:00
Demo – Pinterest 00:00:00
Section 11 - Providing Customer Service
Organizational Customer Service 00:00:00
Demo – Examples Of Feedback 00:00:00
Demo – Marketing Personas 00:00:00
Social Media Triage (Cont.) 00:00:00
Online Vs. Personal Interactions 00:00:00
Section 12 - Measuring, Analyzing, And Reporting
Social Media Analytics 00:00:00
Demo – Gathering And Analyzing Statistics Related To 00:00:00
Goal Value 00:00:00
Demo – Google Analytics 00:00:00
Section 13 - The Social Media Strategist Career
Defining Your Value 00:00:00


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