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About This Course
Who this course is for:
- Marketing managers for small and medium businesses
- Small and medium business owners
- Digital marketing experts
- Start-up managers
What you’ll learn:Â
- Understand the powers of social media
- Conduct market analysis
- Audit social media
- Set goals and select platforms
- Create social media policy
- Integrate marketing strategies
- Develop effective content
- Understand the popular social media platforms
- Launch successful advertising campaigns
- Manage the community
- Provide customer services
- Gather and analyze statistics related to social media
Requirements:Â
- No prior knowledge is required to take this courseÂ
This course covers the path of becoming a social media strategist.
Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.
Our Promise to You
By the end of this course, you will have learned social media strategy.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the path to becoming a social media strategist.
Course Curriculum
12h 49m
| Section 1 - The Rise Of Social Media | |||
| What Is Social Media? | 00:00:00 | ||
| The Growth Of Social Media | 00:00:00 | ||
| Downloadable Materials | 00:00:00 | ||
| Section 2 - Conducting Market Analysis | |||
| Need For Readiness Assessment | 00:00:00 | ||
| Section 3 - Auditing Social Media | |||
| Importance Of Social Media Auditing | 00:00:00 | ||
| Demo – Social Listening Tools | 00:00:00 | ||
| Demo – Example Of Grading Tools | 00:00:00 | ||
| Section 4 - Setting Goals And Selecting Platforms | |||
| Corporate Culture And Social Media | 00:00:00 | ||
| Social Media Goals Vs. Business Goals | 00:00:00 | ||
| Types Of Social Media Platforms | 00:00:00 | ||
| Section 5 - Creating The Social Media Policy | |||
| Legal Disclaimer | 00:00:00 | ||
| Demo – Context For Social Media Policy | 00:00:00 | ||
| Demo – SocialMedia.org | 00:00:00 | ||
| Demo – Utilizing Content | 00:00:00 | ||
| Creative Commons | 00:00:00 | ||
| Demo – Creative Commons | 00:00:00 | ||
| Section 6 - Integrating Marketing Strategies | |||
| Brand Marketing | 00:00:00 | ||
| Demo – Brand Marketing | 00:00:00 | ||
| Demo – Contests And Promotions | 00:00:00 | ||
| Demo – Google Keyword Planner | 00:00:00 | ||
| Tips For Keyword Selection | 00:00:00 | ||
| Demo – Where To Use Keywords | 00:00:00 | ||
| Section 7 - Developing Effective Content | |||
| Content Marketing On Social Media | 00:00:00 | ||
| Demo – Branded Vs. General Content | 00:00:00 | ||
| Content Development | 00:00:00 | ||
| Demo – Trending Content | 00:00:00 | ||
| Section 8 - Understanding The Popular Platforms | |||
| Overview Of Social Media Platforms | 00:00:00 | ||
| Demo – Sample Blogs | 00:00:00 | ||
| Demo – WordPress Blogs | 00:00:00 | ||
| Demo – Using Facebook | 00:00:00 | ||
| Demo – YouTube | 00:00:00 | ||
| Demo – Creating A Channel | 00:00:00 | ||
| Demo – Uploading Video | 00:00:00 | ||
| Demo – Google+ | 00:00:00 | ||
| Demo – Advertising In Google+ | 00:00:00 | ||
| Demo – LinkedIn | 00:00:00 | ||
| Demo – Business Side Of LinkedIn | 00:00:00 | ||
| Demo – Twitter | 00:00:00 | ||
| Demo – Advertising In Twitter | 00:00:00 | ||
| Section 9 - Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:00:00 | ||
| Demo – Social Media Contests | 00:00:00 | ||
| Demo – Online Contests | 00:00:00 | ||
| Social Media Documentation And Schedules | 00:00:00 | ||
| Demo – Editorial Calendar Tool | 00:00:00 | ||
| Project Management Software | 00:00:00 | ||
| Demo – Performance Dashboard Tool | 00:00:00 | ||
| Demo – Social Media Management Tool | 00:00:00 | ||
| Section 10 - Managing The Community | |||
| The Community Manager Role | 00:00:00 | ||
| Demo – Creating A Response Community | 00:00:00 | ||
| Importance Of Voice Consistency | 00:00:00 | ||
| Demo – Three Personality Musts | 00:00:00 | ||
| Demo – Social Media To Build Community | 00:00:00 | ||
| Demo – Pinterest | 00:00:00 | ||
| Section 11 - Providing Customer Service | |||
| Organizational Customer Service | 00:00:00 | ||
| Demo – Examples Of Feedback | 00:00:00 | ||
| Demo – Marketing Personas | 00:00:00 | ||
| Social Media Triage (Cont.) | 00:00:00 | ||
| Online Vs. Personal Interactions | 00:00:00 | ||
| Section 12 - Measuring, Analyzing, And Reporting | |||
| Social Media Analytics | 00:00:00 | ||
| Demo – Gathering And Analyzing Statistics Related To | 00:00:00 | ||
| Goal Value | 00:00:00 | ||
| Demo – Google Analytics | 00:00:00 | ||
| Section 13 - The Social Media Strategist Career | |||
| Defining Your Value | 00:00:00 | ||
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