Strategic Marketing Course

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This course is designed for those interested to learn the basics of strategic marketing and how to develop a marketing strategy as a manager, using tools and techniques to continuously manage the business and ensure effective marketing.

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  • On Demand Video Lessons
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About This CourseBeginner

In this course, you will gain an understanding of how marketing strategies are developed and aligned with other functional activities to contribute to a business’ success. This course will also show you how to identify and evaluate markets for products and services and how to use suitable techniques to promote them. Lastly, discover marketing and pricing techniques plus a communication strategy that can monitor the success of a specified product or service in its market.

In this course, you will learn:

  • How to implement a strategic marketing plan with a marketing mix and market segmentation
  • How to understand the right methods of communication and how to touch base with market
  • How to understand a marketing plan and how to develop and adjust it

Our Promise to You

By the end of this course, you will have learned strategic marketing. 

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Course Curriculum

Course Sections

What Is Strategic Marketing?

The Marketing Mix

Market Segmentation

Product Lifecycle

Marketing Messages And Touch Points

Communications Media

Manage The Implementation And Performance

Adapt Marketing Strategies And Communication

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