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About This Course

Who this course is for:

  • Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan
  • Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan
  • Any Business student or MBA student seeking to deepen their Business Strategy and Business Plan knowledge and expertise
  • Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital

What you’ll learn: 

  • Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two interconnect
  • Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis
  • Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy
  • Understand how to critically appraise Management
  • Find out how to create a Competitive Advantage for your Products and Services
  • Understand your Competition and use some classic Business Models to appraise them
  • How to evaluate your External Markets and Industry Sector
  • Use the Business Model Canvas and other frameworks to assess your Business’s operations
  • Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business
  • Understand the Customer Value Proposition and how to apply it to your Business
  • Apply some Business School frameworks to your Sales and Marketing
  • Discover my Six Minute Strategist Digital Business Transformation methodology
  • And many more

Requirements: 

  • Students do not need prior knowledge or experience. This course is applicable to any country and any industry sector.
  • While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libreoffice)

Welcome to the course – which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course. Everything you need is here, teaching you Business Plan writing with our detailed template. A comprehensive easy to follow course to improve your Business management.

Discover Business Strategy to MBA standard – from an MBA (with Distinction from Cass Business School, London) – and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.

I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan – at the same time!  The 21 Assignments in this course draw on John’s unique experience, including bespoke strategic exercises of his own which you will not see anywhere else.  Step-by-step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry. 

This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a Dropbox link you will find at the start of the course). Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of the course. There are over 20 Assignments to make the course fun and highly interactive. The 2 Quizzes will challenge you too! Every section has an introductory video explaining the learning objectives and lessons in that section.

This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker – from a practical perspective – who also has an MBA (with Distinction).

Our Promise to You

By the end of this course, you will have learned the Business Fundamentals of Business Strategy and have created a Business Plan.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about Strategic Planning.

Course Curriculum

14h 32m

Section 1 - Welcome - How To Get The Most Out Of This Course
Learn Business Fundamentals And Create Your Own Business Plan Today! 00:00:00
Quickfire Strategy Quiz – How Much Do You Know About Your Business Strategy? 00:00:00
Quickfire Strategy Quiz – My “Answers” 00:00:00
How To Get The Most From This Course 00:00:00
Using The Course Map Matrix 00:00:00
Guide To The Course Assignments 00:00:00
Download All Course Materials Here 00:00:00
Section 2 - Business Fundamentals: Connecting Business Strategy To The Business Plan
Section Introduction: Connecting Business Strategy To The Business Plan 00:00:00
Business Strategy To Business Plan 00:00:00
What Do We Mean By Business Strategy? 00:00:00
What Is A Business Plan? 00:00:00
What Do We Mean By Corporate Strategy? 00:00:00
Should You Be Creating Shareholder Value? 00:00:00
Introduction To Strategic Management 00:00:00
Section 3 - Business Fundamentals: The Value Of Strategic Analysis
Section Introduction: The Value Of Strategic Analysis 00:00:00
Strategic Analysis – The First Step 00:00:00
What Is Strategic Analysis? 00:00:00
Frameworks For Strategic Analysis 00:00:00
Strategic Analysis Frameworks Case Study: Apple 00:00:00
Strategic Analysis Assignment – Apple SWOT Analysis 00:00:00
Section 4 - Business Fundamentals: Frameworks And Theories Business Strategists Must Know
Section Introduction: Frameworks And Theories Business Strategists Must Know 00:00:00
Why Are These Business Models Important? 00:00:00
The Story Of The Hedgehog And The Fox 00:00:00
Why Are Management Theories Useful In Business Strategy? 00:00:00
SWOT Analysis 00:00:00
Introduction To Michael Porter’s Five Forces Model 00:00:00
Lafley And Martin Five Step Strategy Model 00:00:00
The 5Cs Model 00:00:00
What Is PEST Or Broad Factors Analysis? 00:00:00
PESTEL Analysis 00:00:00
Ansoff Matrix 00:00:00
Value Chain 00:00:00
Business Model Synthesis 00:00:00
Black Swan Events – Coronavirus 00:00:00
Business Model Quiz 00:00:00
Section 5 - Critical Evaluation Of Leadership
Section Introduction: Critical Evaluation Of Leadership 00:00:00
Vision And Leadership – Starting At The Top 00:00:00
What Skills Are We Looking For In Management? 00:00:00
What Is The Purpose Of A Vision Statement? 00:00:00
Section 6 - Products And Services And Competitive Advantage
Section Introduction: Products Services And Competitive Advantage 00:00:00
What Do We Mean By Products And Services? 00:00:00
Why Product Differentiation Is Critical 00:00:00
Product Diversification In Business Strategy 00:00:00
How Does Quality Management Fit Into Your Business Strategy? 00:00:00
What Do We Mean By Competitive Advantage? 00:00:00
Bowman’s Strategic Clock – Strategic Positioning 00:00:00
Products, Services And Technology In The Business Plan 00:00:00
Business Plan Assignment: Products, Services And Technology 00:00:00
Section 7 - Competition - Know Your Enemy
Section Introduction: Competition – Know Your Enemy 00:00:00
Competitor Analysis 00:00:00
BCG Matrix 00:00:00
Competitors And Competitive Forces 00:00:00
Competitive Intensity 00:00:00
Industry Life Cycle 00:00:00
Competition – Business Plan Tie In 00:00:00
Business Plan Assignment – Competition 00:00:00
Section 8 - External Strategic Analysis - Industry, Markets And Competition
Section Introduction: Industry, Markets And Competition 00:00:00
What Do We Mean By External Strategic Analysis? 00:00:00
How Does Industry Analysis Help? 00:00:00
Conducting PEST Or Broad Factors External Analysis 00:00:00
What Are The Business And Funding Life Cycles? 00:00:00
Value Chains: Connecting Companies To Their External Environment 00:00:00
Addressing The Total Addressable Market (TAM) 00:00:00
Market Segmentation: Choosing Customers 00:00:00
Bargaining Power Of Suppliers 00:00:00
Bargaining Power Of Customers/Buyers 00:00:00
Business Plan: Industry, Markets And Competition 00:00:00
Business Plan Assignment: Industry, Markets And Competition 00:00:00
Section 9 - Internal Strategic Analysis - Operations And Customer Management
Section Introduction – Operations And Customer Management 00:00:00
What Are Business Operations? 00:00:00
Strategic Analysis With The Business Model Canvas 00:00:00
How Can Corporate Structure Impact Strategy? 00:00:00
Organisational Development 00:00:00
Reviewing The Operations Of The Firm 00:00:00
Click And Mortar – Online Meets Offline 00:00:00
Ecommerce Business Models 00:00:00
Internal Strategic Analysis – Business Plan Tie In 00:00:00
Business Plan Assignment – Internal Operations 00:00:00
Section 10 - Six Minute Strategist SWOT Assignment
Section Introduction: Six Minute Strategist SWOT Assignment 00:00:00
Six Minute Strategist SWOT Analysis 00:00:00
Six Minute Strategist SWOT Assignment 00:00:00
Section 11 - Customer Value Proposition
Section Introduction: Customer Value Proposition 00:00:00
Understanding The Customer Value Proposition 00:00:00
Positioning Your Firm In The Market 00:00:00
What Do We Mean By A Profit Model? 00:00:00
Hax’s Delta Model 00:00:00
Switching Costs And Customer Strategy 00:00:00
Managing The Customer Experience 00:00:00
What Is The Customer Journey? 00:00:00
Customers, Customer Value And The Business Plan 00:00:00
Business Plan Assignment – Customers 00:00:00
Section 12 - Sales And Marketing Strategy
Section Introduction: Sales And Marketing 00:00:00
The 5 Ps Of Marketing 00:00:00
How Can You Plan Your Marketing? 00:00:00
Push Marketing Strategy 00:00:00
Pull Marketing Strategy 00:00:00
Understanding AIDA 00:00:00
Progressive Sequence Of 9 Agreements 00:00:00
Pricing Strategies 00:00:00
Sales And Marketing In The Business Plan 00:00:00
Business Plan Assignment – Sales And Marketing 00:00:00
Section 13 - Digital Business Strategy Transformation
Section Introduction: Digital Business Strategy Transformation 00:00:00
Why Do You Need A Digital Strategy Blueprint? 00:00:00
What Skills And Assets Do You Need To Be A Digital Entrepreneur? 00:00:00
Digital Strategy Blueprint Overview 00:00:00
Digital Strategy – Customer Centric Transformation 00:00:00
Digital Strategy – Customer Experience Transformation 00:00:00
Digital Strategy – Customer Channel Transformation 00:00:00
Digital Strategy – Customer Engagement Transformation 00:00:00
Digital Strategy – Digital Skills Transformation 00:00:00
Digital Strategy – Tools And Resources 00:00:00
Digital Business Blueprint Assignment – Design Your Digital Business Strategy 00:00:00
Section 14 - Finance - Understanding Financial Statements
Section Introduction: Understanding Financial Statements 00:00:00
Overview Of Financial Statements 00:00:00
GAAP: Accruals Vs Cash Accounting 00:00:00
Income Statement Or Profit And Loss Account 00:00:00
Introduction To The Balance Sheet 00:00:00
Cash Flow Statement 00:00:00
Cash Flow Metrics Explained 00:00:00
Case Study – Apple Financial Statements 00:00:00
Financial Statements In The Business Plan 00:00:00
Business Plan Assignment – Financial Statements 00:00:00
Section 15 - Finance: Strategic Financial Analysis
Section Introduction: Strategic Financial Analysis 00:00:00
What Is Financial Analysis? 00:00:00
Income Statement Profitability Ratios 00:00:00
Balance Sheet Ratio Analysis 00:00:00
Cash Flow Statement Analysis 00:00:00
Valuation Ratios 00:00:00
Section 16 - Finance: Financial Analysis - Case Study And Assignment
Section Introduction: Financial Analysis – Case Study And Assignment 00:00:00
Financial Analysis Assignment 00:00:00
Case Study Assignments Apple Inc Financial Analysis 00:00:00
Apple Inc Financial Analysis – Solution 00:00:00
Discussion Of Measurements Of Growth Analysis 00:00:00
Discussion Of Measures Of Profitability Analysis 00:00:00
Discussion Of Trading Performance Analysis 00:00:00
Discussion Of Working Capital (Liquidity And Efficiency) Analysis 00:00:00
Section 17 - Future Business Strategy Analyser Assignment
Section Introduction: Future Business Strategy Analyser Assignment 00:00:00
Strategy Analyser Strategic Audit 00:00:00
Future Business Strategy Analysers Assignment 00:00:00
Section 18 - Goal Setting And Financial Performance
Section Introduction: Goal Setting And Performance Management 00:00:00
Introduction To Goal Setting 00:00:00
What Do We Mean By SMART Goals? 00:00:00
Key Performance Indicators 00:00:00
Strategic Dashboards 00:00:00
Corporate Performance Management 00:00:00
Objectives And Key Results 00:00:00
Year Over Year Performance 00:00:00
Business Plan Assignment – Corporate Reporting 00:00:00
Section 19 - Business Fundamentals: Growth Strategies
Section Introduction: Growth Strategies 00:00:00
Organic Vs Inorganic 00:00:00
The Advantage Of First Mover Advantage 00:00:00
The Importance Of Scalability 00:00:00
Merger And Acquisitions Growth Strategies 00:00:00
Buy And Build Growth Strategy 00:00:00
Negative Growth- Company Recovery Strategies 00:00:00
Post Coronavirus Strategies 00:00:00
Growth Strategies Business Plan Tie In 00:00:00
Section 20 - Valuation Funding, Exits And Returns
Section Introduction: Valuation, Funding, Exits And Returns 00:00:00
Valuation And Funding – A Consequence Of Our Business Strategy 00:00:00
How To Value A Company 00:00:00
Sources Of Equity Funding 00:00:00
What Is A Pre-Money Valuation? 00:00:00
How To Create A Pitch Deck For Investors 00:00:00
Sources And Uses Of Funds In The Business Plan 00:00:00
What Is A Cap Table? 00:00:00
Exit Strategies And Returns 00:00:00
Transaction Cost Management 00:00:00
Business Plan Assignment – Funding, Exits And Returns 00:00:00
Business Plan Assignment – Returns And Exit 00:00:00
Section 21 - Risk Assessment
Section Introduction: Risk Assessment 00:00:00
Risk Assessment – Strategic Plan Summary 00:00:00
Business Plan Assignment – Risks Assessment 00:00:00
Section 22 - Business Plan Synthesis
Section Introduction: Business Plan Synthesis 00:00:00
Business Plan Synthesis 00:00:00
Business Plan – Executive Summary 00:00:00
Business Plan – History And Background 00:00:00
Business Plan – Management Summary 00:00:00
Business Plan Appendices 00:00:00
Key Questions Check List 00:00:00
Business Plan – Audience Targeting 00:00:00
Business Plan Refinement: Types Of Businesses 00:00:00
Business Plan Assignment – History And Background 00:00:00
Business Plan Assignment – Management 00:00:00
Business Plan Assignment – Appendices 00:00:00
Business Plan Assignment – Executive Summary 00:00:00
Section 23 - Summary And Wrap Up
Summary And Wrap Up 00:00:00
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