Learn the fundamentals of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan.
Read more.Course Skill Level
Beginner
Time Estimate
14h 32m
Instructor
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Who this course is for:
- Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan
- Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan
- Any Business student or MBA student seeking to deepen their Business Strategy and Business Plan knowledge and expertise
- Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital
What you’ll learn:Â
- Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two interconnect
- Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis
- Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy
- Understand how to critically appraise Management
- Find out how to create a Competitive Advantage for your Products and Services
- Understand your Competition and use some classic Business Models to appraise them
- How to evaluate your External Markets and Industry Sector
- Use the Business Model Canvas and other frameworks to assess your Business’s operations
- Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business
- Understand the Customer Value Proposition and how to apply it to your Business
- Apply some Business School frameworks to your Sales and Marketing
- Discover my Six Minute Strategist Digital Business Transformation methodology
- And many more
Requirements:Â
- Students do not need prior knowledge or experience. This course is applicable to any country and any industry sector.
- While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libreoffice)
Welcome to the course – which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course. Everything you need is here, teaching you Business Plan writing with our detailed template. A comprehensive easy to follow course to improve your Business management.
Discover Business Strategy to MBA standard – from an MBA (with Distinction from Cass Business School, London) – and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.
I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan – at the same time! The 21 Assignments in this course draw on John’s unique experience, including bespoke strategic exercises of his own which you will not see anywhere else. Step-by-step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry.Â
This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a Dropbox link you will find at the start of the course). Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of the course. There are over 20 Assignments to make the course fun and highly interactive. The 2 Quizzes will challenge you too! Every section has an introductory video explaining the learning objectives and lessons in that section.
This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker – from a practical perspective – who also has an MBA (with Distinction).
Our Promise to You
By the end of this course, you will have learned the Business Fundamentals of Business Strategy and have created a Business Plan.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about Strategic Planning.
Course Curriculum
| Section 1 - Welcome - How To Get The Most Out Of This Course | |||
| Learn Business Fundamentals And Create Your Own Business Plan Today! | 00:00:00 | ||
| Quickfire Strategy Quiz – How Much Do You Know About Your Business Strategy? | 00:00:00 | ||
| Quickfire Strategy Quiz – My “Answers” | 00:00:00 | ||
| How To Get The Most From This Course | 00:00:00 | ||
| Using The Course Map Matrix | 00:00:00 | ||
| Guide To The Course Assignments | 00:00:00 | ||
| Download All Course Materials Here | 00:00:00 | ||
| Section 2 - Business Fundamentals: Connecting Business Strategy To The Business Plan | |||
| Section Introduction: Connecting Business Strategy To The Business Plan | 00:00:00 | ||
| Business Strategy To Business Plan | 00:00:00 | ||
| What Do We Mean By Business Strategy? | 00:00:00 | ||
| What Is A Business Plan? | 00:00:00 | ||
| What Do We Mean By Corporate Strategy? | 00:00:00 | ||
| Should You Be Creating Shareholder Value? | 00:00:00 | ||
| Introduction To Strategic Management | 00:00:00 | ||
| Section 3 - Business Fundamentals: The Value Of Strategic Analysis | |||
| Section Introduction: The Value Of Strategic Analysis | 00:00:00 | ||
| Strategic Analysis – The First Step | 00:00:00 | ||
| What Is Strategic Analysis? | 00:00:00 | ||
| Frameworks For Strategic Analysis | 00:00:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:00:00 | ||
| Strategic Analysis Assignment – Apple SWOT Analysis | 00:00:00 | ||
| Section 4 - Business Fundamentals: Frameworks And Theories Business Strategists Must Know | |||
| Section Introduction: Frameworks And Theories Business Strategists Must Know | 00:00:00 | ||
| Why Are These Business Models Important? | 00:00:00 | ||
| The Story Of The Hedgehog And The Fox | 00:00:00 | ||
| Why Are Management Theories Useful In Business Strategy? | 00:00:00 | ||
| SWOT Analysis | 00:00:00 | ||
| Introduction To Michael Porter’s Five Forces Model | 00:00:00 | ||
| Lafley And Martin Five Step Strategy Model | 00:00:00 | ||
| The 5Cs Model | 00:00:00 | ||
| What Is PEST Or Broad Factors Analysis? | 00:00:00 | ||
| PESTEL Analysis | 00:00:00 | ||
| Ansoff Matrix | 00:00:00 | ||
| Value Chain | 00:00:00 | ||
| Business Model Synthesis | 00:00:00 | ||
| Black Swan Events – Coronavirus | 00:00:00 | ||
| Business Model Quiz | 00:00:00 | ||
| Section 5 - Critical Evaluation Of Leadership | |||
| Section Introduction: Critical Evaluation Of Leadership | 00:00:00 | ||
| Vision And Leadership – Starting At The Top | 00:00:00 | ||
| What Skills Are We Looking For In Management? | 00:00:00 | ||
| What Is The Purpose Of A Vision Statement? | 00:00:00 | ||
| Section 6 - Products And Services And Competitive Advantage | |||
| Section Introduction: Products Services And Competitive Advantage | 00:00:00 | ||
| What Do We Mean By Products And Services? | 00:00:00 | ||
| Why Product Differentiation Is Critical | 00:00:00 | ||
| Product Diversification In Business Strategy | 00:00:00 | ||
| How Does Quality Management Fit Into Your Business Strategy? | 00:00:00 | ||
| What Do We Mean By Competitive Advantage? | 00:00:00 | ||
| Bowman’s Strategic Clock – Strategic Positioning | 00:00:00 | ||
| Products, Services And Technology In The Business Plan | 00:00:00 | ||
| Business Plan Assignment: Products, Services And Technology | 00:00:00 | ||
| Section 7 - Competition - Know Your Enemy | |||
| Section Introduction: Competition – Know Your Enemy | 00:00:00 | ||
| Competitor Analysis | 00:00:00 | ||
| BCG Matrix | 00:00:00 | ||
| Competitors And Competitive Forces | 00:00:00 | ||
| Competitive Intensity | 00:00:00 | ||
| Industry Life Cycle | 00:00:00 | ||
| Competition – Business Plan Tie In | 00:00:00 | ||
| Business Plan Assignment – Competition | 00:00:00 | ||
| Section 8 - External Strategic Analysis - Industry, Markets And Competition | |||
| Section Introduction: Industry, Markets And Competition | 00:00:00 | ||
| What Do We Mean By External Strategic Analysis? | 00:00:00 | ||
| How Does Industry Analysis Help? | 00:00:00 | ||
| Conducting PEST Or Broad Factors External Analysis | 00:00:00 | ||
| What Are The Business And Funding Life Cycles? | 00:00:00 | ||
| Value Chains: Connecting Companies To Their External Environment | 00:00:00 | ||
| Addressing The Total Addressable Market (TAM) | 00:00:00 | ||
| Market Segmentation: Choosing Customers | 00:00:00 | ||
| Bargaining Power Of Suppliers | 00:00:00 | ||
| Bargaining Power Of Customers/Buyers | 00:00:00 | ||
| Business Plan: Industry, Markets And Competition | 00:00:00 | ||
| Business Plan Assignment: Industry, Markets And Competition | 00:00:00 | ||
| Section 9 - Internal Strategic Analysis - Operations And Customer Management | |||
| Section Introduction – Operations And Customer Management | 00:00:00 | ||
| What Are Business Operations? | 00:00:00 | ||
| Strategic Analysis With The Business Model Canvas | 00:00:00 | ||
| How Can Corporate Structure Impact Strategy? | 00:00:00 | ||
| Organisational Development | 00:00:00 | ||
| Reviewing The Operations Of The Firm | 00:00:00 | ||
| Click And Mortar – Online Meets Offline | 00:00:00 | ||
| Ecommerce Business Models | 00:00:00 | ||
| Internal Strategic Analysis – Business Plan Tie In | 00:00:00 | ||
| Business Plan Assignment – Internal Operations | 00:00:00 | ||
| Section 10 - Six Minute Strategist SWOT Assignment | |||
| Section Introduction: Six Minute Strategist SWOT Assignment | 00:00:00 | ||
| Six Minute Strategist SWOT Analysis | 00:00:00 | ||
| Six Minute Strategist SWOT Assignment | 00:00:00 | ||
| Section 11 - Customer Value Proposition | |||
| Section Introduction: Customer Value Proposition | 00:00:00 | ||
| Understanding The Customer Value Proposition | 00:00:00 | ||
| Positioning Your Firm In The Market | 00:00:00 | ||
| What Do We Mean By A Profit Model? | 00:00:00 | ||
| Hax’s Delta Model | 00:00:00 | ||
| Switching Costs And Customer Strategy | 00:00:00 | ||
| Managing The Customer Experience | 00:00:00 | ||
| What Is The Customer Journey? | 00:00:00 | ||
| Customers, Customer Value And The Business Plan | 00:00:00 | ||
| Business Plan Assignment – Customers | 00:00:00 | ||
| Section 12 - Sales And Marketing Strategy | |||
| Section Introduction: Sales And Marketing | 00:00:00 | ||
| The 5 Ps Of Marketing | 00:00:00 | ||
| How Can You Plan Your Marketing? | 00:00:00 | ||
| Push Marketing Strategy | 00:00:00 | ||
| Pull Marketing Strategy | 00:00:00 | ||
| Understanding AIDA | 00:00:00 | ||
| Progressive Sequence Of 9 Agreements | 00:00:00 | ||
| Pricing Strategies | 00:00:00 | ||
| Sales And Marketing In The Business Plan | 00:00:00 | ||
| Business Plan Assignment – Sales And Marketing | 00:00:00 | ||
| Section 13 - Digital Business Strategy Transformation | |||
| Section Introduction: Digital Business Strategy Transformation | 00:00:00 | ||
| Why Do You Need A Digital Strategy Blueprint? | 00:00:00 | ||
| What Skills And Assets Do You Need To Be A Digital Entrepreneur? | 00:00:00 | ||
| Digital Strategy Blueprint Overview | 00:00:00 | ||
| Digital Strategy – Customer Centric Transformation | 00:00:00 | ||
| Digital Strategy – Customer Experience Transformation | 00:00:00 | ||
| Digital Strategy – Customer Channel Transformation | 00:00:00 | ||
| Digital Strategy – Customer Engagement Transformation | 00:00:00 | ||
| Digital Strategy – Digital Skills Transformation | 00:00:00 | ||
| Digital Strategy – Tools And Resources | 00:00:00 | ||
| Digital Business Blueprint Assignment – Design Your Digital Business Strategy | 00:00:00 | ||
| Section 14 - Finance - Understanding Financial Statements | |||
| Section Introduction: Understanding Financial Statements | 00:00:00 | ||
| Overview Of Financial Statements | 00:00:00 | ||
| GAAP: Accruals Vs Cash Accounting | 00:00:00 | ||
| Income Statement Or Profit And Loss Account | 00:00:00 | ||
| Introduction To The Balance Sheet | 00:00:00 | ||
| Cash Flow Statement | 00:00:00 | ||
| Cash Flow Metrics Explained | 00:00:00 | ||
| Case Study – Apple Financial Statements | 00:00:00 | ||
| Financial Statements In The Business Plan | 00:00:00 | ||
| Business Plan Assignment – Financial Statements | 00:00:00 | ||
| Section 15 - Finance: Strategic Financial Analysis | |||
| Section Introduction: Strategic Financial Analysis | 00:00:00 | ||
| What Is Financial Analysis? | 00:00:00 | ||
| Income Statement Profitability Ratios | 00:00:00 | ||
| Balance Sheet Ratio Analysis | 00:00:00 | ||
| Cash Flow Statement Analysis | 00:00:00 | ||
| Valuation Ratios | 00:00:00 | ||
| Section 16 - Finance: Financial Analysis - Case Study And Assignment | |||
| Section Introduction: Financial Analysis – Case Study And Assignment | 00:00:00 | ||
| Financial Analysis Assignment | 00:00:00 | ||
| Case Study Assignments Apple Inc Financial Analysis | 00:00:00 | ||
| Apple Inc Financial Analysis – Solution | 00:00:00 | ||
| Discussion Of Measurements Of Growth Analysis | 00:00:00 | ||
| Discussion Of Measures Of Profitability Analysis | 00:00:00 | ||
| Discussion Of Trading Performance Analysis | 00:00:00 | ||
| Discussion Of Working Capital (Liquidity And Efficiency) Analysis | 00:00:00 | ||
| Section 17 - Future Business Strategy Analyser Assignment | |||
| Section Introduction: Future Business Strategy Analyser Assignment | 00:00:00 | ||
| Strategy Analyser Strategic Audit | 00:00:00 | ||
| Future Business Strategy Analysers Assignment | 00:00:00 | ||
| Section 18 - Goal Setting And Financial Performance | |||
| Section Introduction: Goal Setting And Performance Management | 00:00:00 | ||
| Introduction To Goal Setting | 00:00:00 | ||
| What Do We Mean By SMART Goals? | 00:00:00 | ||
| Key Performance Indicators | 00:00:00 | ||
| Strategic Dashboards | 00:00:00 | ||
| Corporate Performance Management | 00:00:00 | ||
| Objectives And Key Results | 00:00:00 | ||
| Year Over Year Performance | 00:00:00 | ||
| Business Plan Assignment – Corporate Reporting | 00:00:00 | ||
| Section 19 - Business Fundamentals: Growth Strategies | |||
| Section Introduction: Growth Strategies | 00:00:00 | ||
| Organic Vs Inorganic | 00:00:00 | ||
| The Advantage Of First Mover Advantage | 00:00:00 | ||
| The Importance Of Scalability | 00:00:00 | ||
| Merger And Acquisitions Growth Strategies | 00:00:00 | ||
| Buy And Build Growth Strategy | 00:00:00 | ||
| Negative Growth- Company Recovery Strategies | 00:00:00 | ||
| Post Coronavirus Strategies | 00:00:00 | ||
| Growth Strategies Business Plan Tie In | 00:00:00 | ||
| Section 20 - Valuation Funding, Exits And Returns | |||
| Section Introduction: Valuation, Funding, Exits And Returns | 00:00:00 | ||
| Valuation And Funding – A Consequence Of Our Business Strategy | 00:00:00 | ||
| How To Value A Company | 00:00:00 | ||
| Sources Of Equity Funding | 00:00:00 | ||
| What Is A Pre-Money Valuation? | 00:00:00 | ||
| How To Create A Pitch Deck For Investors | 00:00:00 | ||
| Sources And Uses Of Funds In The Business Plan | 00:00:00 | ||
| What Is A Cap Table? | 00:00:00 | ||
| Exit Strategies And Returns | 00:00:00 | ||
| Transaction Cost Management | 00:00:00 | ||
| Business Plan Assignment – Funding, Exits And Returns | 00:00:00 | ||
| Business Plan Assignment – Returns And Exit | 00:00:00 | ||
| Section 21 - Risk Assessment | |||
| Section Introduction: Risk Assessment | 00:00:00 | ||
| Risk Assessment – Strategic Plan Summary | 00:00:00 | ||
| Business Plan Assignment – Risks Assessment | 00:00:00 | ||
| Section 22 - Business Plan Synthesis | |||
| Section Introduction: Business Plan Synthesis | 00:00:00 | ||
| Business Plan Synthesis | 00:00:00 | ||
| Business Plan – Executive Summary | 00:00:00 | ||
| Business Plan – History And Background | 00:00:00 | ||
| Business Plan – Management Summary | 00:00:00 | ||
| Business Plan Appendices | 00:00:00 | ||
| Key Questions Check List | 00:00:00 | ||
| Business Plan – Audience Targeting | 00:00:00 | ||
| Business Plan Refinement: Types Of Businesses | 00:00:00 | ||
| Business Plan Assignment – History And Background | 00:00:00 | ||
| Business Plan Assignment – Management | 00:00:00 | ||
| Business Plan Assignment – Appendices | 00:00:00 | ||
| Business Plan Assignment – Executive Summary | 00:00:00 | ||
| Section 23 - Summary And Wrap Up | |||
| Summary And Wrap Up | 00:00:00 | ||
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