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About This Course

Who this course is for:

  • Business owners
  • Anyone wanting to start a business

What you’ll learn: 

  • How to define and size your market
  • The Market Funnel Framework
  • How to select the relevant growth rate for your market segment
  • Tools to capitalize on trends


  • No prior knowledge is required to take this course.

When starting your business – or running your business, it is critical that you fully understand your market. In this course, we are going to walk you through defining your market, sizing your market, and understanding all-important trends. 

When sizing your potential market, it’s tempting to say the sky’s the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan

Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.

Catching a trend on the upswing can give your business launch added momentum. This course gives you the tools to capitalize on trends while steering clear of fads, covers top trends affecting businesses worldwide and in specific sectors, and points you to definitive sources for uncovering trends relevant to your business.

Our Promise to You

By the end of this course, you will have learned how to understand your market.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about markets.

Course Curriculum

Section 1 - Market Size
Defining And Sizing Your Market Explained 00:00:00
The Market Funnel Framework 00:00:00
Define Your Market 00:00:00
TAM, SAM And SOM Explained 00:00:00
How To Size Your Market 00:00:00
Define And Size Your Market Workshop 00:00:00
Downloadable Materials 00:00:00
Section 2 - Market Growth
Market Growth Explained 00:00:00
Determine Your Growth Projections 00:00:00
Your Growth Projections Workshop 00:00:00
Section 3 - Market Trends
Market Trends Explained 00:00:00
Market Trends Examples 00:00:00
Market Trends And Drivers In Depth 00:00:00
Market Trends Workshop 00:00:00
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