About This Course
When starting your business – or running your business, it is critical that you fully understand your market. In this course, we are going to walk you through defining your market, sizing your market, and understanding all-important trends.
When sizing your potential market, it’s tempting to say the sky’s the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan
Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.
Catching a trend on the upswing can give your business launch added momentum. This course gives you the tools to capitalize on trends while steering clear of fads, covers top trends affecting businesses worldwide and in specific sectors, and points you to definitive sources for uncovering trends relevant to your business.
Our Promise to You
By the end of this course, you will have learned how to understand your market.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about markets.
|Section 1 - Market Size|
|Defining And Sizing Your Market Explained||00:00:00|
|The Market Funnel Framework||00:00:00|
|Define Your Market||00:00:00|
|TAM, SAM And SOM Explained||00:00:00|
|How To Size Your Market||00:00:00|
|Define And Size Your Market Workshop||00:00:00|
|Section 2 - Market Growth|
|Market Growth Explained||00:00:00|
|Determine Your Growth Projections||00:00:00|
|Your Growth Projections Workshop||00:00:00|
|Section 3 - Market Trends|
|Market Trends Explained||00:00:00|
|Market Trends Examples||00:00:00|
|Market Trends And Drivers In Depth||00:00:00|
|Market Trends Workshop||00:00:00|