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Webinar Marketing: Write, Design And Market Webinars
5.0( 1 REVIEWS )
47 STUDENTS
4h 34m

This course is designed for those interested to learn the basics of webinar presentations and how to ensure your webinar engages your audience and turns into a successful sales engine for your business.

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Course Skill Level
Beginner
Time Estimate
4h 34m

Instructor

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About This Course

Who this course is for:

  • Business managers
  • PR professionals

What you’ll learn: 

  • Write and design your Webinar Presentation
  • Master the delivery of the presentation to really engage with your webinar audience

Webinars are a complex, carefully crafted sales presentation, but if you know how, anyone can do them – even you! 

By the end of this course you will be able to write and design your Webinar Presentation which will be every bit as good as those created by experienced experts! 

Why am I so confident of this? Because Webinars are: 

  • A Formula   
  • A System   
  • A Framework  

I will share with you step by step so that you can discover the key components of a Webinar, the scripting techniques, the essential order in which you must deliver the content.

This course is focused on the script and the design of the webinar presentation itself. This includes showing you how to master the delivery of the presentation to really engage with your webinar audience. This is the most difficult and valuable component of a webinar.  Without this, all the work to put a webinar together – which is essentially logistics – is a complete waste of time! 

In this course you will discover: 

  • The essential components of a webinar 
  • In more detail, the anatomy of a webinar 
  • The Welcome
  • The Hook 
  • The Introduction
  • The Core Content 
  • The Transition 
  • The Pitch 
  • Questions and Answers 
  • How to create a presentation – starting with provided for you templates 
  • How to write and design your webinar, stage by stage, following the instructions provided in over 27 detailed lectures 
  • How to put your draft webinar script and slides together 
  • How to market your webinar presentation using email, including email templates that you can download and adapt for your own marketing campaign 
  • What you should do next

Without a good webinar presentation, your webinar will not be successful!

Our Promise to You

By the end of this course, you will have learned webinar presentations.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

 Get started today and learn more about webinar presentations.

Course Curriculum

Section 1 - Introduction
Introduction To The Course 00:00:00
Section 2 - Getting Started With Your Webinar
What A Webinar Is NOT – Watch This First 00:00:00
The Benefits Of Webinars – Why Do Them In the First Place 00:00:00
17 Essential Elements Of A Webinar 00:00:00
Simple 15 Step Structure For A Selling Webinar 00:00:00
But How Can I Do A Webinar If I Don’t Have A List? 00:00:00
Five Basic Webinar Mistakes To Avoid 00:00:00
Additional Resources 00:00:00
Section 3 - Planning Your Webinar
What Is the Best Time And Day For A Webinar? 00:00:00
Seven Presentation Errors To Avoid 00:00:00
Six Technical Mistakes To Avoid 00:00:00
What’s In A Workbook? 00:00:00
Additional Resources 00:00:00
Section 4 - The Anatomy Of A Webinar
Introduction To The Anatomy Of A Webinar 00:00:00
The Anatomy Of A Webinar 00:00:00
The Webinar Welcome 00:00:00
The Webinar Start And The Hook 00:00:00
The Introduction 00:00:00
The Core Content 00:00:00
The Pitch 00:00:00
Questions and Answers 00:00:00
Summary – The Anatomy of a Webinar 00:00:00
Additional Resources And Activity – Outline Your Own Webinar 00:00:00
Section 5 - Designing Your Webinar Presentation
Introduction To Designing Your Own Webinar Presentation 00:00:00
Designing Your Slide Deck 00:00:00
Designing Your Presentation 00:00:00
Key Slides to Include In Your Webinar 00:00:00
Outline Presentation Template 00:00:00
Detailed Webinar Presentation Template 00:00:00
Additional Resources 00:00:00
Summary – Activity 00:00:00
Section 6 - The Hook And The Introduction
Introduction To The Hook And The Introduction Section 00:00:00
The Key Components Of The Hook 00:00:00
Establish Credibility 00:00:00
Tell Your Story 00:00:00
Expand On The Big Promise 00:00:00
Dispel Self Limiting Objections 00:00:00
Summary Of The Hook And The Introduction – Activity 00:00:00
Additional Resources 00:00:00
Section 7 - Core Content And Transition To The Pitch
Introduction 00:00:00
Delivering The Core Content And Transition To The Pitch 00:00:00
Six Steps To Core Content Delivery 00:00:00
Transition To The Pitch 00:00:00
Summary – Activity 00:00:00
Additional Resources And Summary – Activity 00:00:00
Section 8 - Pitching And Beyond
Introduction 00:00:00
Delivering Your Pitch 00:00:00
Mastering The Close 00:00:00
Optimising The Q&A 00:00:00
Summary – Activity 00:00:00
Additional Resources And Summary – Activity 00:00:00
Section 9 - Delivering And Marketing Your Webinar
How Can I Make A Real Impact With My Presentation? 00:00:00
Why Webinar Titles Should Intrigue? 00:00:00
How To Deliver A High Energy Webinar 00:00:00
Two Things You Must Tell Them In The First Five Minutes 00:00:00
The Importance Of Telling Stories 00:00:00
The Eight Selling Triggers You Need To Master For A Successful Webinar 00:00:00
Why You Must Not Be Perfect 00:00:00
How Can I Inject Urgency Into My Webinar Marketing? 00:00:00
The Importance Of Testimonials And How To Get Them 00:00:00
Additional Resources And Testimonial Example 00:00:00
Section 10 - Webinar Marketing : How To Create An Effective Email Marketing Campaign
Key Points Of A Webinar Invitation Email 00:00:00
Webinar Email Marketing Timetable – Step By Step Timetable For Your Marketing 00:00:00
Webinar Email Marketing Audience Segmentation – Secret To A Successful Webinar 00:00:00
Webinar Email Marketing – Types of Emails, Segmentataion And Timetable Together 00:00:00
Additional Resources 00:00:00
Section 11 - Webinar Marketing : Email Templates
Webinar Marketing Email : Announcement Email 00:00:00
Webinar Marketing Email : Reminder Email 00:00:00
Webinar Marketing Email : Thank You For Registering Email 00:00:00
Webinar Email Marketing : Pre-Webinar Engagement Email 00:00:00
Webinar Email Marketing : 24 hour And 6 Hour Reminder Emails 00:00:00
Additional Resources 00:00:00
Section 12 - Webinar Registration And Landing Pages
Webinar Landing Pages – How To Create Your Own Landing Page 00:00:00
Webinar Sign Up Box 00:00:00
Webinar Thank You Page 00:00:00
Webinar Landing Page : Post Webinar Changes Required 00:00:00
Additional Resources 00:00:00
Section 13 - Summary And Wrap Up
Putting It All Together 00:00:00
What You Should Do Next 00:00:00
Summary And Wrap Up 00:00:00
Additional Resources 00:00:00

Course Review

5.0

5.0
1 Ratings
  1. Anonymous
    Emilie Schrevens Wester March 21, 2023 at 03:42 AM

    Great content

    5.0

    A very useful course for people who don’t know where to start and how to get it done until the finish line. Lots of resources and slides, very valuable content.

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