Webinar Marketing: Write, Design And Market Webinars

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This course is designed for those interested to learn the basics of webinar presentations and how to ensure your webinar engages your audience and turns into a successful sales engine for your business.

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About This CourseBeginner

Webinars are a complex, carefully crafted sales presentation, but if you know how, anyone can do them – even you! 

By the end of this course you will be able to write and design your Webinar Presentation which will be every bit as good as those created by experienced experts! 

Why am I so confident of this? Because Webinars are: 

  • A Formula   
  • A System   
  • A Framework  

I will share with you step by step so that you can discover the key components of a Webinar, the scripting techniques, the essential order in which you must deliver the content.

This course is focused on the script and the design of the webinar presentation itself. This includes showing you how to master the delivery of the presentation to really engage with your webinar audience. This is the most difficult and valuable component of a webinar.  Without this, all the work to put a webinar together – which is essentially logistics – is a complete waste of time! 

In this course you will discover: 

  • The essential components of a webinar 
  • In more detail, the anatomy of a webinar 
  • The Welcome
  • The Hook 
  • The Introduction
  • The Core Content 
  • The Transition 
  • The Pitch 
  • Questions and Answers 
  • How to create a presentation – starting with provided for you templates 
  • How to write and design your webinar, stage by stage, following the instructions provided in over 27 detailed lectures 
  • How to put your draft webinar script and slides together 
  • How to market your webinar presentation using email, including email templates that you can download and adapt for your own marketing campaign 
  • What you should do next

Without a good webinar presentation, your webinar will not be successful! 

Our Promise to You

By the end of this course, you will have learned webinar presentations.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

 Get started today and learn more about webinar presentations.

Course Curriculum

Course Sections

Introduction To The Course

What A Webinar Is NOT – Watch This First

The Benefits Of Webinars – Why Do Them In the First Place

17 Essential Elements Of A Webinar

Simple 15 Step Structure For A Selling Webinar

But How Can I Do A Webinar If I Don’t Have A List?

Five Basic Webinar Mistakes To Avoid

Additional Resources

What Is the Best Time And Day For A Webinar?

Seven Presentation Errors To Avoid

Six Technical Mistakes To Avoid

What’s In A Workbook?

Additional Resources

Introduction To The Anatomy Of A Webinar

The Anatomy Of A Webinar

The Webinar Welcome

The Webinar Start And The Hook

The Introduction

The Core Content

The Pitch

Questions and Answers

Summary – The Anatomy of a Webinar

Additional Resources And Activity – Outline Your Own Webinar

Introduction To Designing Your Own Webinar Presentation

Designing Your Slide Deck

Designing Your Presentation

Key Slides to Include In Your Webinar

Outline Presentation Template

Detailed Webinar Presentation Template

Additional Resources

Summary – Activity

Introduction To The Hook And The Introduction Section

The Key Components Of The Hook

Establish Credibility

Tell Your Story

Expand On The Big Promise

Dispel Self Limiting Objections

Summary Of The Hook And The Introduction – Activity

Additional Resources


Delivering The Core Content And Transition To The Pitch

Six Steps To Core Content Delivery

Transition To The Pitch

Summary – Activity

Additional Resources And Summary – Activity


Delivering Your Pitch

Mastering The Close

Optimising The Q&A

Summary – Activity

Additional Resources And Summary – Activity

How Can I Make A Real Impact With My Presentation?

Why Webinar Titles Should Intrigue?

How To Deliver A High Energy Webinar

Two Things You Must Tell Them In The First Five Minutes

The Importance Of Telling Stories

The Eight Selling Triggers You Need To Master For A Successful Webinar

Why You Must Not Be Perfect

How Can I Inject Urgency Into My Webinar Marketing?

The Importance Of Testimonials And How To Get Them

Additional Resources And Testimonial Example

Key Points Of A Webinar Invitation Email

Webinar Email Marketing Timetable – Step By Step Timetable For Your Marketing

Webinar Email Marketing Audience Segmentation – Secret To A Successful Webinar

Webinar Email Marketing – Types of Emails, Segmentataion And Timetable Together

Additional Resources

Webinar Marketing Email : Announcement Email

Webinar Marketing Email : Reminder Email

Webinar Marketing Email : Thank You For Registering Email

Webinar Email Marketing : Pre-Webinar Engagement Email

Webinar Email Marketing : 24 hour And 6 Hour Reminder Emails

Additional Resources

Webinar Landing Pages – How To Create Your Own Landing Page

Webinar Sign Up Box

Webinar Thank You Page

Webinar Landing Page : Post Webinar Changes Required

Additional Resources

Putting It All Together

What You Should Do Next

Summary And Wrap Up

Additional Resources


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