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About This Course

This course takes you from the writing fundamentals right through to the elite techniques practiced by the world’s top copywriters. 

From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You’ll also gain instant ideas for taking your first draft from ok to outstanding. You’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal. 

You’ll learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results. 

As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading. 

In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind. You’ll also discover the secret narrative structure underpinning the most persuasive stories.  

In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable. 

Our Promise to You

By the end of this course, you will have learned writing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about writing.

Course Curriculum

Section 1 - Getting Started
Introduction – Is This The Right Course For You? 00:00:00
Three Tips For Overcoming Writer’s Block 00:00:00
The Number One Habit That Sets Great Writers Apart 00:00:00
Practice Activity: Four Amazing Tools To Develop The Number One Habit Of Great Writers 00:00:00
Downloadable Materials 00:00:00
Section 2 - Knowing Your Reader
Introduction: Why Knowing Your Reader Is The Starting Point Of All Great Writing 00:00:00
Don’t Write For Readers 00:00:00
How Your Reader Really Sees You 00:00:00
So What’s Your Point, Exactly? 00:00:00
The Three Questions You Need To Ask Before You Even Start To Write 00:00:00
Practice Activity: Use This Guide For Your Next Writing Project 00:00:00
Does Your Writing Pass The So What Test? 00:00:00
Practice Activity: Apply The So What? Test 00:00:00
How Readers Read 00:00:00
And What To Do About It 00:00:00
The Reason You’ve Probably Been Starting In The Wrong Place 00:00:00
The One Word No Reader Can Resist 00:00:00
Two Real-life Reader Awareness Fails – And How To Fix Them 00:00:00
A Brilliant Technique To Get Inside Your Reader’s Head 00:00:00
New Practice Activity: Build An In-Depth Profile Of Your Reader 00:00:00
Section 3 - Write Less, Say More
Three Reasons To Write Less 00:00:00
The Writing Habit That Makes You Sound Like A Liar 00:00:00
Trimming The Fat: Where To Start 00:00:00
Ditch These Unnecessary Words 00:00:00
Flabby Phrases To Avoid 00:00:00
The Lazy Descriptors That Will Weigh Your Writing Down 00:00:00
A Brilliant Online Tool For Making Your Writing Leaner 00:00:00
Mind Maps Are Evil – Here’s What To Do Instead 00:00:00
Practice Activity: Edit This Text To Make It Shorter And More Compelling 00:00:00
Section 4 - How To Get Your Message Across To The Widest Possible Audience
Why There’s Really No Need To Worry About Dumbing Down 00:00:00
How To Get Your Message Across To The Widest Possible Audience 00:00:00
How To Avoid The Curse Of Knowledge 00:00:00
Practice Activity: Try Out This Online Tool For Banishing The Curse Of Knowledge 00:00:00
Choosing The Best Words For The Job 00:00:00
Tips For Choosing The Best Words 00:00:00
Section 5 - How To Craft Sentences That Sing
The Number One Writing Habit That’s Turning Your Readers Off 00:00:00
Burn This Figure Into Your Brain 00:00:00
Three Quick Ways To Identify A Sentence That Will Send Your Reader Scuttling 00:00:00
How To Tame A Sentence That’s Out Of Control 00:00:00
How To Structure Your Sentences To Make Them Easy To Read 00:00:00
New Jan 2019 – More Tips On Structuring Your Sentences For Maximum Readability 00:00:00
Practice Activity: Turn These Sentences Into Something Beautiful 00:00:00
New Jan 2019 – How To Knit Your Sentences Together To Make Your Writing Flow 00:00:00
Now We’re Ready To Put A Little Music Into Your Writing 00:00:00
Practice Activity: Use Sentence Length To Tell A Story With Music And Drama 00:00:00
Section 6 - Incorporating Stories Into Your Business And Technical Writing
What Do We Mean By Storytelling Anyway? 00:00:00
Show, Don’t Tell 00:00:00
Your Endless Source Of Stories 00:00:00
Why You Need To Use Concrete Language 00:00:00
An Unforgettable Story 00:00:00
A Brilliant Tool For Making Your Writing More Vivid 00:00:00
Nounitis – How To Spot Abstract Nouns 00:00:00
Practice Activity: Identify The Nouns And Verbs In This Extract 00:00:00
Nounitis – How Nouns Can Make Your Writing Lifeless 00:00:00
The Neuroscience Of Stories 00:00:00
How To Get To The Why With A Metaphor 00:00:00
How To Hit On The Perfect Metaphor 00:00:00
Practice Activity: Metaphor Challenge 1 00:00:00
How To Use Storytelling Techniques To Bring Data To Life 00:00:00
Practice Activity: Metaphor Challenge 2 00:00:00
Active Writing: A Storytelling Tip From Hemingway, Orwell And Beyonce 00:00:00
Building Trust: Another Reason To Make Your Story Active 00:00:00
New! How To Structure Your Story For Maximum Persuasiveness 00:00:00
The Secret To Making Your Story Go Viral 00:00:00
Section 7 - New Oct 2017: Rhetoric Advanced Persuasion Techniques
Introduction To Rhetoric 00:00:00
Assignment: Analyse This Piece Of Business Writing 00:00:00
The Rising Tricolon 00:00:00
Practice Activity: The Rising Tricolon 00:00:00
Anaphora: The Artful Use Of Repetition To Persuade 00:00:00
Practice Activity: Anaphora 00:00:00
Epiphora: Another Type Of Artful Repetition 00:00:00
Practice Activity: Epiphora 00:00:00
Asyndeton: Removing The Ands And The Buts 00:00:00
Practice Activity: Asyndeton 00:00:00
Polysndeton: Putting In Extra Ands And Buts 00:00:00
Practice Activity: Polysyndeton 00:00:00
Chiasmus: The Persuasive Power Of A Criss – Cross Pattern 00:00:00
Practice Activity: Chiasmus 00:00:00
Antithesis: Why Opposites Attract 00:00:00
Practice Activity: Antithesis 00:00:00
Hypophora: Posing A Question To Your Reader 00:00:00
Practice Activity: Hypophora 00:00:00
Alliteration: Using Repeated Sounds To Make Your Point 00:00:00
Practice Activity: Alliteration 00:00:00
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