This course is designed for those interested to learn the basics of writing and how to find your voice as a business writer.
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Who this course is for:
- Anyone who is interested in writing
What you’ll learn:Â
- From writing fundamentals right through to the elite techniques practised by the world’s top copywriters
- How to beat writer’s block
Requirements:Â
- No prior knowledge is required to take this course
This course takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters.Â
From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You’ll also gain instant ideas for taking your first draft from ok to outstanding. You’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.Â
You’ll learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results.Â
As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.Â
In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind. You’ll also discover the secret narrative structure underpinning the most persuasive stories. Â
In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable.
Our Promise to You
By the end of this course, you will have learned writing.
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Course Curriculum
| Section 1 - Getting Started | |||
| Introduction – Is This The Right Course For You? | 00:00:00 | ||
| Three Tips For Overcoming Writer’s Block | 00:00:00 | ||
| The Number One Habit That Sets Great Writers Apart | 00:00:00 | ||
| Practice Activity: Four Amazing Tools To Develop The Number One Habit Of Great Writers | 00:00:00 | ||
| Downloadable Materials | 00:00:00 | ||
| Section 2 - Knowing Your Reader | |||
| Introduction: Why Knowing Your Reader Is The Starting Point Of All Great Writing | 00:00:00 | ||
| Don’t Write For Readers | 00:00:00 | ||
| How Your Reader Really Sees You | 00:00:00 | ||
| So What’s Your Point, Exactly? | 00:00:00 | ||
| The Three Questions You Need To Ask Before You Even Start To Write | 00:00:00 | ||
| Practice Activity: Use This Guide For Your Next Writing Project | 00:00:00 | ||
| Does Your Writing Pass The So What Test? | 00:00:00 | ||
| Practice Activity: Apply The So What? Test | 00:00:00 | ||
| How Readers Read | 00:00:00 | ||
| And What To Do About It | 00:00:00 | ||
| The Reason You’ve Probably Been Starting In The Wrong Place | 00:00:00 | ||
| The One Word No Reader Can Resist | 00:00:00 | ||
| Two Real-life Reader Awareness Fails – And How To Fix Them | 00:00:00 | ||
| A Brilliant Technique To Get Inside Your Reader’s Head | 00:00:00 | ||
| New Practice Activity: Build An In-Depth Profile Of Your Reader | 00:00:00 | ||
| Section 3 - Write Less, Say More | |||
| Three Reasons To Write Less | 00:00:00 | ||
| The Writing Habit That Makes You Sound Like A Liar | 00:00:00 | ||
| Trimming The Fat: Where To Start | 00:00:00 | ||
| Ditch These Unnecessary Words | 00:00:00 | ||
| Flabby Phrases To Avoid | 00:00:00 | ||
| The Lazy Descriptors That Will Weigh Your Writing Down | 00:00:00 | ||
| A Brilliant Online Tool For Making Your Writing Leaner | 00:00:00 | ||
| Mind Maps Are Evil – Here’s What To Do Instead | 00:00:00 | ||
| Practice Activity: Edit This Text To Make It Shorter And More Compelling | 00:00:00 | ||
| Section 4 - How To Get Your Message Across To The Widest Possible Audience | |||
| Why There’s Really No Need To Worry About Dumbing Down | 00:00:00 | ||
| How To Get Your Message Across To The Widest Possible Audience | 00:00:00 | ||
| How To Avoid The Curse Of Knowledge | 00:00:00 | ||
| Practice Activity: Try Out This Online Tool For Banishing The Curse Of Knowledge | 00:00:00 | ||
| Choosing The Best Words For The Job | 00:00:00 | ||
| Tips For Choosing The Best Words | 00:00:00 | ||
| Section 5 - How To Craft Sentences That Sing | |||
| The Number One Writing Habit That’s Turning Your Readers Off | 00:00:00 | ||
| Burn This Figure Into Your Brain | 00:00:00 | ||
| Three Quick Ways To Identify A Sentence That Will Send Your Reader Scuttling | 00:00:00 | ||
| How To Tame A Sentence That’s Out Of Control | 00:00:00 | ||
| How To Structure Your Sentences To Make Them Easy To Read | 00:00:00 | ||
| New Jan 2019 – More Tips On Structuring Your Sentences For Maximum Readability | 00:00:00 | ||
| Practice Activity: Turn These Sentences Into Something Beautiful | 00:00:00 | ||
| New Jan 2019 – How To Knit Your Sentences Together To Make Your Writing Flow | 00:00:00 | ||
| Now We’re Ready To Put A Little Music Into Your Writing | 00:00:00 | ||
| Practice Activity: Use Sentence Length To Tell A Story With Music And Drama | 00:00:00 | ||
| Section 6 - Incorporating Stories Into Your Business And Technical Writing | |||
| What Do We Mean By Storytelling Anyway? | 00:00:00 | ||
| Show, Don’t Tell | 00:00:00 | ||
| Your Endless Source Of Stories | 00:00:00 | ||
| Why You Need To Use Concrete Language | 00:00:00 | ||
| An Unforgettable Story | 00:00:00 | ||
| A Brilliant Tool For Making Your Writing More Vivid | 00:00:00 | ||
| Nounitis – How To Spot Abstract Nouns | 00:00:00 | ||
| Practice Activity: Identify The Nouns And Verbs In This Extract | 00:00:00 | ||
| Nounitis – How Nouns Can Make Your Writing Lifeless | 00:00:00 | ||
| The Neuroscience Of Stories | 00:00:00 | ||
| How To Get To The Why With A Metaphor | 00:00:00 | ||
| How To Hit On The Perfect Metaphor | 00:00:00 | ||
| Practice Activity: Metaphor Challenge 1 | 00:00:00 | ||
| How To Use Storytelling Techniques To Bring Data To Life | 00:00:00 | ||
| Practice Activity: Metaphor Challenge 2 | 00:00:00 | ||
| Active Writing: A Storytelling Tip From Hemingway, Orwell And Beyonce | 00:00:00 | ||
| Building Trust: Another Reason To Make Your Story Active | 00:00:00 | ||
| New! How To Structure Your Story For Maximum Persuasiveness | 00:00:00 | ||
| The Secret To Making Your Story Go Viral | 00:00:00 | ||
| Section 7 - New Oct 2017: Rhetoric Advanced Persuasion Techniques | |||
| Introduction To Rhetoric | 00:00:00 | ||
| Assignment: Analyse This Piece Of Business Writing | 00:00:00 | ||
| The Rising Tricolon | 00:00:00 | ||
| Practice Activity: The Rising Tricolon | 00:00:00 | ||
| Anaphora: The Artful Use Of Repetition To Persuade | 00:00:00 | ||
| Practice Activity: Anaphora | 00:00:00 | ||
| Epiphora: Another Type Of Artful Repetition | 00:00:00 | ||
| Practice Activity: Epiphora | 00:00:00 | ||
| Asyndeton: Removing The Ands And The Buts | 00:00:00 | ||
| Practice Activity: Asyndeton | 00:00:00 | ||
| Polysndeton: Putting In Extra Ands And Buts | 00:00:00 | ||
| Practice Activity: Polysyndeton | 00:00:00 | ||
| Chiasmus: The Persuasive Power Of A Criss – Cross Pattern | 00:00:00 | ||
| Practice Activity: Chiasmus | 00:00:00 | ||
| Antithesis: Why Opposites Attract | 00:00:00 | ||
| Practice Activity: Antithesis | 00:00:00 | ||
| Hypophora: Posing A Question To Your Reader | 00:00:00 | ||
| Practice Activity: Hypophora | 00:00:00 | ||
| Alliteration: Using Repeated Sounds To Make Your Point | 00:00:00 | ||
| Practice Activity: Alliteration | 00:00:00 | ||
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