Social Media Marketing Masterclass
Master Social Media Marketing, what works and what does not, understand buyer's psychology and improve your site traffic and online presence! Read more.
5.0( 42 REVIEWS )
9350 STUDENTS
20h 26m
Students
9350
Course Skill Level
Beginner
Time Estimate
20h 26m
Mark runs a marketing company called SME Heroes, which specializes in training on all things relating to online marketing, being an Entrepreneur, online course creation and his personal passion for photography. He has extensive experience with online business in various forms over the last 15 years and loves to share his hard-won lessons and techniques for online business success in order to help others gain success. In addition to his online business experience, Mark has many years experi
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Who this course is for:
- This course is designed to help those that want to master Social Media Marketing – SEO and Online Marketing
- This course is for those that want to understand the Psychology Of Social Media Marketing and Content Marketing
- Entrepreneurs/Marketers/Traditional Marketers will all benefit from taking this course
- This course is also suitable for those that want to start a Social Media Marketing Consultation Business
- This course is suitable for complete beginners who want to progress to an advanced knowledge of the subject
- This course is not a basic course on setting up Facebook Pages etc
- This course is not a course on paid advertising of any kind
What you’ll learn:
- Understand How Social Media Marketing Really Works
- Build A Business Driven By Marketing
- Understand The Buyer Journey
- Know How To Use Social Media Marketing To Improve SEO
- Understand The Social Media Platforms
- Master The Art Of Posting On Social Media Platforms
- Source And Store Social Media Posting Ideas
- Create A Social Media Marketing Post To A High Standard
- Understand The Power Of Social Media Communities
- Build A Social Media Schedule And Plan
Requirements:
- You will need access to the internet
- You must be willing to learn
Latest update – July 2020
Do you want to understand the science and art of Social Media Marketing?
Do you get frustrated with all the confusing advice on the internet?
Maybe you have tried Social Media Marketing in the past and failed?
Master Social Media Marketing
- In this course, you will learn how to master Social Media Marketing.
- You will learn what works and what does not work and where to spend your time and effort.
- You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.
- You will also learn how to drive traffic to your website using Social Media Marketing.
So join us on the other side and learn how to master the science and art of Social Media Marketing!
Intended Audience: Business Owners, Entrepreneurs
Drive engaged traffic to your business, become a seasoned online marketing professional now!
Our Promise to You
By the end of this course, you will have a clear understanding on the science and art of Social Media Marketing.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and develop your skill in Social Media Marketing!
Course Curriculum
| Section 1 – Social Media Marketing | |||
| Introduction | 00:00:00 | ||
| Free Social Media Marketing Group | 00:00:00 | ||
| Section 2 – Social Media Marketing - Understanding Social Media Marketing | |||
| Introduction To The Social Media Marketing Section | 00:00:00 | ||
| Mastering Social Media Marketing | 00:00:00 | ||
| Social Media Marketing Monster | 00:00:00 | ||
| Free Vs Paid Traffic | 00:00:00 | ||
| What Is Marketing? | 00:00:00 | ||
| What Is Media? | 00:00:00 | ||
| What Is Social? | 00:00:00 | ||
| Local Vs International | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 3 –Social Media Marketing - Marketing As A Business Priority | |||
| Introduction To Marketing As A Business Priority | 00:00:00 | ||
| The Marketing Company | 00:00:00 | ||
| Feast And Famine | 00:00:00 | ||
| Continuous Marketing | 00:00:00 | ||
| The 80/20 Principle | 00:00:00 | ||
| Sales And Marketing | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 4 – Social Media Marketing - The Buyer Journey | |||
| Introduction To Understanding The Buyer Journey | 00:00:00 | ||
| Meet Bob | 00:00:00 | ||
| The Seven Steps To Marriage | 00:00:00 | ||
| The Buyer Journey AIDA | 00:00:00 | ||
| Attention Content | 00:00:00 | ||
| Interest Content | 00:00:00 | ||
| Desire Content | 00:00:00 | ||
| Action Content | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 5 – Bob's World View | |||
| Introduction To Bob's World View | 00:00:00 | ||
| Understanding World Views | 00:00:00 | ||
| Understanding Bob | 00:00:00 | ||
| Confirming A World View | 00:00:00 | ||
| The Family Kettle - Bob's World View | 00:00:00 | ||
| Bob's World View - Activities To Complete | 00:00:00 | ||
| Section 6 – Social Media Marketing - Social Media Marketing And SEO | |||
| Introduction To Social Media Marketing And SEO | 00:00:00 | ||
| The Truth About Social Signals | 00:00:00 | ||
| The Problem With New Websites | 00:00:00 | ||
| The Snowball Effect | 00:00:00 | ||
| The Great Deception | 00:00:00 | ||
| Your Website As Your Data Center | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 7 – Social Media Marketing - Social Media Marketing Platforms | |||
| Introduction To Social Media Marketing Platforms | 00:00:00 | ||
| Finding Bob | 00:00:00 | ||
| What Platform Should I Use? | 00:00:00 | ||
| Business Or Personal Branding? | 00:00:00 | ||
| Social Media Branding Tips | 00:00:00 | ||
| Creating Your Social Media Marketing Biography | 00:00:00 | ||
| House Keeping | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 8 – Social Media Marketing - Posting On Social Media Platforms | |||
| Introduction To Posting On Social Media Platforms | 00:00:00 | ||
| The Golden Rules | 00:00:00 | ||
| Curation Vs Creation Of Content | 00:00:00 | ||
| What Types Of Content Should I Create? | 00:00:00 | ||
| Written Content | 00:00:00 | ||
| Photography Content | 00:00:00 | ||
| Infographics Content | 00:00:00 | ||
| Video Content | 00:00:00 | ||
| Podcast Content | 00:00:00 | ||
| Automation Best Practices | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 9 – Social Media Marketing - Social Media Posting Ideas | |||
| Introduction To Social Media Posting Ideas | 00:00:00 | ||
| Where Do I Get Posting Ideas From? | 00:00:00 | ||
| Stupid Questions | 00:00:00 | ||
| Conversations | 00:00:00 | ||
| Stories - The Power Of Narrative | 00:00:00 | ||
| Industry News | 00:00:00 | ||
| Content Capture Systems | 00:00:00 | ||
| Respecting Your Audience | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 10 – Social Media Marketing - Creating A Social Media Marketing Post | |||
| Introduction To Creating A Social Media Marketing Post | 00:00:00 | ||
| Take Them To The Movies | 00:00:00 | ||
| Headlines | 00:00:00 | ||
| Body Text | 00:00:00 | ||
| Using Images | 00:00:00 | ||
| Video Posts | 00:00:00 | ||
| Quizzes And Polls | 00:00:00 | ||
| Links | 00:00:00 | ||
| Hashtags | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 11 – Social Media Marketing - Community Based Marketing | |||
| Introduction To Community Based Marketing | 00:00:00 | ||
| The Best Kept Secret | 00:00:00 | ||
| Choosing A Niche For Your Community | 00:00:00 | ||
| Choosing A Platform For Your Community | 00:00:00 | ||
| Gate Keepers | 00:00:00 | ||
| Community Rules | 00:00:00 | ||
| Shared Ownership | 00:00:00 | ||
| Visiting Other Communities | 00:00:00 | ||
| Activities To Complete | 00:00:00 | ||
| Section 12 – Social Media Marketing - Building A Social Media And Content Marketing Plan | |||
| Introduction To Building A Social Media Marketing Plan | 00:00:00 | ||
| Why You Need A Plan | 00:00:00 | ||
| Your Social Media Schedule | 00:00:00 | ||
| Your Content Calendar | 00:00:00 | ||
| Setting Realistic Time Frames | 00:00:00 | ||
| Responsibilities And Roles | 00:00:00 | ||
| SMART Goals For Your Marketing | 00:00:00 | ||
| Section 13 – Social Media Marketing - Cases Studies | |||
| Introduction To Social Media Case Studies | 00:00:00 | ||
| Social Media Marketing Mistakes - Part 1 | 00:00:00 | ||
| Social Media Marketing Mistakes - Part 2 | 00:00:00 | ||
| Twitter Case Studies | 00:00:00 | ||
| Facebook Case Studies | 00:00:00 | ||
| LinkedIn Case Studies | 00:00:00 | ||
| YouTube Case Studies | 00:00:00 | ||
| Instagram Case Studies | 00:00:00 | ||
| Pinterest Case Studies | 00:00:00 | ||
| Social Media Case Studies - Activities To Complete | 00:00:00 | ||
| Section 14 – Creating Social Media Images | |||
| Introduction To Creating Social Media Images With Adobe Spark | 00:00:00 | ||
| Adobe Spark - Tools Explained | 00:00:00 | ||
| Example Of An Adobe Spark Image Created On Desktop | 00:00:00 | ||
| Example Of An Adobe Spark Image Created On Mobile | 00:00:00 | ||
| Activities To Complete - Adobe Spark | 00:00:00 | ||
| Section 15 – Profile Image - Creating Your Social Media Profile Image | |||
| Introduction To Social Media Profile Image Creation | 00:00:00 | ||
| Equipment Needed | 00:00:00 | ||
| Understanding Your Camera | 00:00:00 | ||
| Section 16 – Profile Image - Lighting And Posing Your Subject | |||
| Offset Lighting Set Up For Portraits | 00:00:00 | ||
| Front Lit Lighting For Portraits | 00:00:00 | ||
| Setting The Exposure | 00:00:00 | ||
| Posing The Face | 00:00:00 | ||
| Section 17 – Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone | |||
| Editing A Male Portrait | 00:00:00 | ||
| Finishing Your Male Portrait | 00:00:00 | ||
| Editing A Female Portrait | 00:00:00 | ||
| Section 18 – Blogging - Copywriting For Blogs And Articles | |||
| Introduction To Blogging And Copywriting | 00:00:00 | ||
| Identifying Your Niche Audience | 00:00:00 | ||
| Finding Your Style As A Writer | 00:00:00 | ||
| Preparation - Tracking Ideas For Your Blogs And Articles | 00:00:00 | ||
| Page Setup And Formatting | 00:00:00 | ||
| Links And Actions1 | 00:00:00 | ||
| Additional Content On The Page | 00:00:00 | ||
| Section 19 – Blogging - Writing Your Copy | |||
| AIDA Copywriting | 00:00:00 | ||
| AIDA - The Attention Phase | 00:00:00 | ||
| AIDA - The Interest Phase | 00:00:00 | ||
| AIDA - The Desire Phase | 00:00:00 | ||
| AIDA - The Action Phase | 00:00:00 | ||
| Additional Thoughts For Your Blogging And Article Writing | 00:00:00 | ||
| Section 20 – Email Marketing - Building Your Email List | |||
| Introduction To Email Marketing | 00:00:00 | ||
| Email Marketing - Grasping The Concept | 00:00:00 | ||
| Email Marketing Software - Choosing Your Provider | 00:00:00 | ||
| Building Your Email Marketing List | 00:00:00 | ||
| Different Ways To Get An Email Sign Up | 00:00:00 | ||
| Asking For The Email | 00:00:00 | ||
| The Magic Of PDFs | 00:00:00 | ||
| Section 21 – Email Marketing - Using Your Email List | |||
| An Email List Is For Selling Stuff Right? | 00:00:00 | ||
| Email Marketing Styles | 00:00:00 | ||
| Section 22 – Email Marketing - Email Copywriting | |||
| Email Writing Styles | 00:00:00 | ||
| Email Copywriting Using AIDA | 00:00:00 | ||
| Email Spam Traps And Pitfalls | 00:00:00 | ||
| Section 23 – Email Marketing - Email Analytics - Automations - Maintenance | |||
| Email Analytics - What To Measure | 00:00:00 | ||
| Email Automation - Understanding Its Usage | 00:00:00 | ||
| Using Surveys | 00:00:00 | ||
| Section 24 – Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search | |||
| Introduction To Local SEO Training Section | 00:00:00 | ||
| Google Search - Understanding How Google Search Works | 00:00:00 | ||
| Section 25 – Local SEO + SEO - Google Search And Your Position In Local Search | |||
| Local SEO Ranking Factors | 00:00:00 | ||
| Your Local Ranking Factors - How They Impact Local Search Results | 00:00:00 | ||
| Your Analytics Spreadsheet | 00:00:00 | ||
| Domain Authority And Page Authority | 00:00:00 | ||
| Trust Flow | 00:00:00 | ||
| Check Your Local SEO Ranking Scores | 00:00:00 | ||
| Google Local Search | 00:00:00 | ||
| Section 26 – Local SEO + SEO - Google My Business - A Strong Local SEO Factor | |||
| Google My Business | 00:00:00 | ||
| Cleaning Up Old Google Listings | 00:00:00 | ||
| Creating A Google Review Strategy | 00:00:00 | ||
| Google My Business - Support Community | 00:00:00 | ||
| Section 27 – Local SEO + SEO - Building Up Reviews - Including Google Local Reviews | |||
| Citations - An Introduction - Setting Up A NAP Page | 00:00:00 | ||
| Managing Your Citations | 00:00:00 | ||
| Section 28 – Local SEO + SEO - Backlinks - Understand How They Improve SEO | |||
| Back Linking - An Introduction | 00:00:00 | ||
| Checking The Quality Of Your Back Links | 00:00:00 | ||
| Building Back Links | 00:00:00 | ||
| Social Media Business Pages As Back Links | 00:00:00 | ||
| Section 29 – Local SEO + SEO - On Site SEO - Improving Your Sites SEO | |||
| Content Marketing As Part Of Your SEO | 00:00:00 | ||
| Creating Your Content | 00:00:00 | ||
| Section 30 – Local SEO + SEO - Keyword Optimisation For Powerful SEO | |||
| Understanding Keywords | 00:00:00 | ||
| Keyword Strategies - How To Use Keywords Effectively | 00:00:00 | ||
| Inserting Your Keywords On Your Website | 00:00:00 | ||
| Section 31 – Local SEO + SEO - Local Business Online Marketing | |||
| Marketing A Local Business | 00:00:00 | ||
| AIDA Marketing - An Overview | 00:00:00 | ||
| Adwords - An Introduction | 00:00:00 | ||
| Google Profiles For Google Personal Accounts | 00:00:00 | ||
| Setting Up A Local SEO Marketing Consultancy | 00:00:00 | ||
| Section 32 – YouTube Marketing - YouTube Channel Setup And SEO | |||
| Building Your YouTube Landing Page | 00:00:00 | ||
| YouTube SEO - The Importance Of Titles | 00:00:00 | ||
| YouTube SEO - The Importance Of Your Descriptions | 00:00:00 | ||
| YouTube SEO - The Importance Of Tags | 00:00:00 | ||
| YouTube End Screen Annotations | 00:00:00 | ||
| YouTube Analytics | 00:00:00 | ||
| Publishing And Sharing Your Videos | 00:00:00 | ||
| Section 33 – YouTube Marketing - YouTube Video Launch Strategy | |||
| The Real Secret To A Successful YouTube Video Launch | 00:00:00 | ||
| Eyes On The Prize | 00:00:00 | ||
| Section 34 – Audio Production - Mastering Audio Production For Video And Podcasting | |||
| Introduction To Audio And Video Production | 00:00:00 | ||
| Introduction To Mastering Audio Production | 00:00:00 | ||
| Technical Challenges You Will Face | 00:00:00 | ||
| Choosing Your Microphone | 00:00:00 | ||
| Positioning Your Microphone | 00:00:00 | ||
| Reducing Echo | 00:00:00 | ||
| Reducing Background Noise | 00:00:00 | ||
| The Perfect Studio | 00:00:00 | ||
| Additional Equipment | 00:00:00 | ||
| Section 35 – Video Production - Mastering Video Lighting And Subject Composition | |||
| Introduction To Mastering Video Lighting | 00:00:00 | ||
| Camera Choices | 00:00:00 | ||
| Lighting Choices | 00:00:00 | ||
| Composition And Presentation | 00:00:00 | ||
| Webcam And Smartphone Setup | 00:00:00 | ||
| 3 Light Setup For DSLR And Camcorder | 00:00:00 | ||
| 5 Light Setup For DSLR And Camcorder | 00:00:00 | ||
| Teleprompter And Reference Monitor | 00:00:00 | ||
| Setting An Exposure | 00:00:00 | ||
| Section 36 – Video Production - Green Screen Video Production | |||
| Introduction To Green Screen Video Production | 00:00:00 | ||
| Chroma Keying | 00:00:00 | ||
| Lighting A Backdrop | 00:00:00 | ||
| XSplit Broadcaster - An Introduction | 00:00:00 | ||
| XSplit Settings | 00:00:00 | ||
| Building A Presentation | 00:00:00 | ||
| Screen Capture | 00:00:00 | ||
| Section 37 – Video Production - On Camera Presence - Getting Comfortable On Camera | |||
| Introduction To On Camera Presence | 00:00:00 | ||
| Why You Need A Studio | 00:00:00 | ||
| Communicating With Warmth | 00:00:00 | ||
| Talking To Bob | 00:00:00 | ||
| Find Your Natural Self | 00:00:00 | ||
| Practice Makes Perfect | 00:00:00 | ||
| Take 2 | 00:00:00 | ||
| Additional Tips | 00:00:00 | ||
| Section 38 – Video Production - Writing A Promotional Script For Your Video | |||
| Introduction To Writing A Promotional Script For Your Video | 00:00:00 | ||
| Meet Bob | 00:00:00 | ||
| AIDA Psychology | 00:00:00 | ||
| Attention | 00:00:00 | ||
| Interest | 00:00:00 | ||
| Desire | 00:00:00 | ||
| Action | 00:00:00 | ||
| Section 39 – Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition | |||
| Introduction To Editing With Adobe Premiere Pro And Adobe Audition | 00:00:00 | ||
| Setting Up Your Folder Structure | 00:00:00 | ||
| Colour Grading Your Video | 00:00:00 | ||
| Audio Correction Techniques | 00:00:00 | ||
| Cutting Options - Video Editing | 00:00:00 | ||
| Breath And Click Removal | 00:00:00 | ||
| Advanced Audio Cleaning | 00:00:00 | ||
| Adding Music To Your Video | 00:00:00 | ||
| Exporting Your Video | 00:00:00 | ||
| Section 40 – Introduction To Vlogging | |||
| Introduction To Vlogging | 00:00:00 | ||
| What Is Vlogging? | 00:00:00 | ||
| Vlogging Equipment - Budget Or 4k? | 00:00:00 | ||
| Vlogging Equipment - Budget Recommendations | 00:00:00 | ||
| Vlogging Equipment - Choosing Your 4k Camera | 00:00:00 | ||
| Vlogging Equipment - Choosing Your Microphones | 00:00:00 | ||
| Vlogging Equipment - Tripods And Accessories | 00:00:00 | ||
| Filming Techniques | 00:00:00 | ||
| Editing A Vlog | 00:00:00 | ||
| Activities For The Vlogging Section | 00:00:00 | ||
| Section 41 – Understanding Instagram | |||
| Introduction To Instagram Marketing | 00:00:00 | ||
| Understanding Instagram | 00:00:00 | ||
| Growing Your Audience | 00:00:00 | ||
| Hashtagging Tools | 00:00:00 | ||
| Better Pictures With Your Phone - Controlling The Exposure | 00:00:00 | ||
| Basic Composition - The Rule Of Thirds | 00:00:00 | ||
| Understanding Light | 00:00:00 | ||
| Controlling Your Background | 00:00:00 | ||
| Editing Your Images With Snapseed | 00:00:00 | ||
| Understanding Instagram - Activities To Complete | 00:00:00 | ||
| Section 42 – Quora Marketing | |||
| Introduction To Quora Marketing | 00:00:00 | ||
| What Is Quora? | 00:00:00 | ||
| Setting Up Your Quora Profile | 00:00:00 | ||
| Finding Quora Questions To Answer | 00:00:00 | ||
| Writing A Quora Answer | 00:00:00 | ||
| Quora Growth Tips | 00:00:00 | ||
| Quora Activities To Complete | 00:00:00 | ||
| Section 43 – Pinterest Marketing | |||
| Introduction To Pinterest Marketing | 00:00:00 | ||
| What Is Pinterest? | 00:00:00 | ||
| Setting Up Your Pinterest Business Profile | 00:00:00 | ||
| Creating A Board On Pinterest | 00:00:00 | ||
| Creating Pins On Pinterest | 00:00:00 | ||
| Understanding Rich Pins And Buyable Pins | 00:00:00 | ||
| Pinterest Growth Tips | 00:00:00 | ||
| Pinterest Board Strategy Examples | 00:00:00 | ||
| Pinterest Tools | 00:00:00 | ||
| Pinterest Activities To Complete | 00:00:00 | ||
| Section 44 – Introduction To Podcasting | |||
| Introduction To Podcasting | 00:00:00 | ||
| What Is Podcasting? | 00:00:00 | ||
| Getting Started With Podcasting | 00:00:00 | ||
| Podcasting Equipment | 00:00:00 | ||
| Designing Your Podcast | 00:00:00 | ||
| Podcast Recording Tips | 00:00:00 | ||
| Finding Guests For Your Show | 00:00:00 | ||
| Editing Your Podcast With Adobe Audition | 00:00:00 | ||
| Marketing Your Podcast | 00:00:00 | ||
| Podcasting Activities To Complete | 00:00:00 | ||
| Section 45 – Course Summary | |||
| Summary For The Course | 00:00:00 | ||