About This CourseBeginner
This course takes you from the writing fundamentals right through to the elite techniques practiced by the world’s top copywriters.
From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You’ll also gain instant ideas for taking your first draft from ok to outstanding. You’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.
You’ll learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results.
As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.
In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind. You’ll also discover the secret narrative structure underpinning the most persuasive stories.
In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable.
Our Promise to You
By the end of this course, you will have learned writing.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about writing.
Section 1 - Getting Started
Introduction – Is This The Right Course For You?
Three Tips For Overcoming Writer’s Block
The Number One Habit That Sets Great Writers Apart
Practice Activity: Four Amazing Tools To Develop The Number One Habit Of Great Writers
Section 2 - Knowing Your Reader
Introduction: Why Knowing Your Reader Is The Starting Point Of All Great Writing
Don’t Write For Readers
How Your Reader Really Sees You
So What’s Your Point, Exactly?
The Three Questions You Need To Ask Before You Even Start To Write
Practice Activity: Use This Guide For Your Next Writing Project
Does Your Writing Pass The So What Test?
Practice Activity: Apply The So What? Test
How Readers Read
And What To Do About It
The Reason You’ve Probably Been Starting In The Wrong Place
The One Word No Reader Can Resist
Two Real-life Reader Awareness Fails – And How To Fix Them
A Brilliant Technique To Get Inside Your Reader’s Head
New Practice Activity: Build An In-Depth Profile Of Your Reader
Section 3 - Write Less, Say More
Three Reasons To Write Less
The Writing Habit That Makes You Sound Like A Liar
Trimming The Fat: Where To Start
Ditch These Unnecessary Words
Flabby Phrases To Avoid
The Lazy Descriptors That Will Weigh Your Writing Down
A Brilliant Online Tool For Making Your Writing Leaner
Mind Maps Are Evil – Here’s What To Do Instead
Practice Activity: Edit This Text To Make It Shorter And More Compelling
Section 4 - How To Get Your Message Across To The Widest Possible Audience
Why There’s Really No Need To Worry About Dumbing Down
How To Get Your Message Across To The Widest Possible Audience
How To Avoid The Curse Of Knowledge
Practice Activity: Try Out This Online Tool For Banishing The Curse Of Knowledge
Choosing The Best Words For The Job
Tips For Choosing The Best Words
Section 5 - How To Craft Sentences That Sing
The Number One Writing Habit That’s Turning Your Readers Off
Burn This Figure Into Your Brain
Three Quick Ways To Identify A Sentence That Will Send Your Reader Scuttling
How To Tame A Sentence That’s Out Of Control
How To Structure Your Sentences To Make Them Easy To Read
New Jan 2019 – More Tips On Structuring Your Sentences For Maximum Readability
Practice Activity: Turn These Sentences Into Something Beautiful
New Jan 2019 – How To Knit Your Sentences Together To Make Your Writing Flow
Now We’re Ready To Put A Little Music Into Your Writing
Practice Activity: Use Sentence Length To Tell A Story With Music And Drama
Section 6 - Incorporating Stories Into Your Business And Technical Writing
What Do We Mean By Storytelling Anyway?
Show, Don’t Tell
Your Endless Source Of Stories
Why You Need To Use Concrete Language
An Unforgettable Story
A Brilliant Tool For Making Your Writing More Vivid
Nounitis – How To Spot Abstract Nouns
Practice Activity: Identify The Nouns And Verbs In This Extract
Nounitis – How Nouns Can Make Your Writing Lifeless
The Neuroscience Of Stories
How To Get To The Why With A Metaphor
How To Hit On The Perfect Metaphor
Practice Activity: Metaphor Challenge 1
How To Use Storytelling Techniques To Bring Data To Life
Practice Activity: Metaphor Challenge 2
Active Writing: A Storytelling Tip From Hemingway, Orwell And Beyonce
Building Trust: Another Reason To Make Your Story Active
New! How To Structure Your Story For Maximum Persuasiveness
The Secret To Making Your Story Go Viral
Section 7 - New Oct 2017: Rhetoric Advanced Persuasion Techniques
Introduction To Rhetoric
Assignment: Analyse This Piece Of Business Writing
The Rising Tricolon
Practice Activity: The Rising Tricolon
Anaphora: The Artful Use Of Repetition To Persuade
Practice Activity: Anaphora
Epiphora: Another Type Of Artful Repetition
Practice Activity: Epiphora
Asyndeton: Removing The Ands And The Buts
Practice Activity: Asyndeton
Polysndeton: Putting In Extra Ands And Buts
Practice Activity: Polysyndeton
Chiasmus: The Persuasive Power Of A Criss – Cross Pattern
Practice Activity: Chiasmus
Antithesis: Why Opposites Attract
Practice Activity: Antithesis
Hypophora: Posing A Question To Your Reader
Practice Activity: Hypophora
Alliteration: Using Repeated Sounds To Make Your Point
Practice Activity: Alliteration
No Reviews found for this course.