Writing With Impact: How To Be A Confident Writer

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This course is designed for those interested to learn the basics of writing and how to find your voice as a business writer.

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About This CourseBeginner

This course takes you from the writing fundamentals right through to the elite techniques practiced by the world’s top copywriters. 

From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You’ll also gain instant ideas for taking your first draft from ok to outstanding. You’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal. 

You’ll learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results. 

As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading. 

In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind. You’ll also discover the secret narrative structure underpinning the most persuasive stories.  

In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable. 

Our Promise to You

By the end of this course, you will have learned writing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about writing.

Course Curriculum

Course Sections

Introduction – Is This The Right Course For You?

Three Tips For Overcoming Writer’s Block

The Number One Habit That Sets Great Writers Apart

Practice Activity: Four Amazing Tools To Develop The Number One Habit Of Great Writers

Downloadable Materials

Introduction: Why Knowing Your Reader Is The Starting Point Of All Great Writing

Don’t Write For Readers

How Your Reader Really Sees You

So What’s Your Point, Exactly?

The Three Questions You Need To Ask Before You Even Start To Write

Practice Activity: Use This Guide For Your Next Writing Project

Does Your Writing Pass The So What Test?

Practice Activity: Apply The So What? Test

How Readers Read

And What To Do About It

The Reason You’ve Probably Been Starting In The Wrong Place

The One Word No Reader Can Resist

Two Real-life Reader Awareness Fails – And How To Fix Them

A Brilliant Technique To Get Inside Your Reader’s Head

New Practice Activity: Build An In-Depth Profile Of Your Reader

Three Reasons To Write Less

The Writing Habit That Makes You Sound Like A Liar

Trimming The Fat: Where To Start

Ditch These Unnecessary Words

Flabby Phrases To Avoid

The Lazy Descriptors That Will Weigh Your Writing Down

A Brilliant Online Tool For Making Your Writing Leaner

Mind Maps Are Evil – Here’s What To Do Instead

Practice Activity: Edit This Text To Make It Shorter And More Compelling

Why There’s Really No Need To Worry About Dumbing Down

How To Get Your Message Across To The Widest Possible Audience

How To Avoid The Curse Of Knowledge

Practice Activity: Try Out This Online Tool For Banishing The Curse Of Knowledge

Choosing The Best Words For The Job

Tips For Choosing The Best Words

The Number One Writing Habit That’s Turning Your Readers Off

Burn This Figure Into Your Brain

Three Quick Ways To Identify A Sentence That Will Send Your Reader Scuttling

How To Tame A Sentence That’s Out Of Control

How To Structure Your Sentences To Make Them Easy To Read

New Jan 2019 – More Tips On Structuring Your Sentences For Maximum Readability

Practice Activity: Turn These Sentences Into Something Beautiful

New Jan 2019 – How To Knit Your Sentences Together To Make Your Writing Flow

Now We’re Ready To Put A Little Music Into Your Writing

Practice Activity: Use Sentence Length To Tell A Story With Music And Drama

What Do We Mean By Storytelling Anyway?

Show, Don’t Tell

Your Endless Source Of Stories

Why You Need To Use Concrete Language

An Unforgettable Story

A Brilliant Tool For Making Your Writing More Vivid

Nounitis – How To Spot Abstract Nouns

Practice Activity: Identify The Nouns And Verbs In This Extract

Nounitis – How Nouns Can Make Your Writing Lifeless

The Neuroscience Of Stories

How To Get To The Why With A Metaphor

How To Hit On The Perfect Metaphor

Practice Activity: Metaphor Challenge 1

How To Use Storytelling Techniques To Bring Data To Life

Practice Activity: Metaphor Challenge 2

Active Writing: A Storytelling Tip From Hemingway, Orwell And Beyonce

Building Trust: Another Reason To Make Your Story Active

New! How To Structure Your Story For Maximum Persuasiveness

The Secret To Making Your Story Go Viral

Introduction To Rhetoric

Assignment: Analyse This Piece Of Business Writing

The Rising Tricolon

Practice Activity: The Rising Tricolon

Anaphora: The Artful Use Of Repetition To Persuade

Practice Activity: Anaphora

Epiphora: Another Type Of Artful Repetition

Practice Activity: Epiphora

Asyndeton: Removing The Ands And The Buts

Practice Activity: Asyndeton

Polysndeton: Putting In Extra Ands And Buts

Practice Activity: Polysyndeton

Chiasmus: The Persuasive Power Of A Criss – Cross Pattern

Practice Activity: Chiasmus

Antithesis: Why Opposites Attract

Practice Activity: Antithesis

Hypophora: Posing A Question To Your Reader

Practice Activity: Hypophora

Alliteration: Using Repeated Sounds To Make Your Point

Practice Activity: Alliteration


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