Please ensure Javascript is enabled for purposes of website accessibility

About This Course

Who this course is for:

  • IT professionals
  • Managers
  • Ambitious students

What you’ll learn: 

  • How to distinguish between customer roles and engage with each one appropriately
  • What the main customer personas are
  • How to involve each and gather feedback appropriately
  • How to categorize feedback and fill product backlogs with prioritized tasks to adapt the product


  • This is the fourth course in the series. Please see the previous course International Consortium for Agile Certified Professional – Parts One to Three

At the core of involving your customers early in the project/product development process is a thorough knowledge of the agile framework and the importance of frequent communication. 

In this course, you’ll learn how to distinguish between customer roles and engage with each one appropriately. First, you’ll learn what the main customer personas are. Next, you’ll explore how to involve them and gather feedback appropriately. Finally, you’ll discover how to categorize this feedback and fill your product backlog with prioritized tasks to adapt the product. 

When you’re finished with this course, you’ll have a foundational knowledge of the customer’s influence on product development that will help you as you move forward in delivering value to your customers.

Our Promise to You

By the end of this course, you will have a solid foundation to plan and carry through frequent communication with your customers, choose the right feedback gathering technique, and reprioritize tasks in your product’s backlog to deliver value.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the International Consortium for Agile Certified Professional.

Course Curriculum


Section 1 - Defining The Customer
Introduction 00:00:00
Customer Roles 00:00:00
Differences Between Customer Roles 00:00:00
Dynamics Between Customers 00:00:00
Summary 00:00:00
Section 2 - Involving The Customers
Early Customer Involvement 00:00:00
Benefits Of Customer Involvement 00:00:00
Pitfalls Of Omitting The Customers Engagement 00:00:00
Benefits And Drawbacks Of Customer Involvement 00:00:00
Section 3 - Getting Feedback From The Customers
In-Person Meetings 00:00:00
A-B Testing 00:00:00
Guerrilla Testing 00:00:00
Product Bazaar 00:00:00
Analyzing Customer Feedback 00:00:00
Section 4 - Adapting The Product
Requirements Do Change 00:00:00
Adapting The Product 00:00:00

Course Reviews


1 ratings
  1. International Consortium For Agile Certified Professional - Part Four


    Excellent Course