Blogging For Business: Learn How To Use Blog Marketing To Grow Your Business
This course is designed for those interested to learn how to write blogs or articles that drive specific marketing objectives.
About This Coursebeginner
Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?
But don’t know where to start?
If you understand the AIDA principles of copywriting…
…And if you know how to balance traditional copywriting skills with solid SEO techniques…
…Then getting people to engage with your writing will be much much easier.
Copywriting In The Digital Age:
A lot of copywriting courses focus on sales copy.
Or they focus on SEO (search engine optimisation).
In this course, we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in a search.
We will show you how to apply the time-honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.
Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.
Targeting A Niche Audience:
One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.
In this course, we will guide you through that process and explain how you write to “BOB”, your target client.
Balancing Copy With Keyword Research:
An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.
In this course, we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.
Topics Covered In The Course:
- Content marketing principles
- Blogs vs articles
- Identifying a niche audience
- Finding your style
- Preparation tips
- Page setup and flow
- Links and actions
- Additional content
- AIDA copywriting techniques
- Keyword research tools
- And much much more…
Our Promise to You
By the end of this course, you will have learned how to write blogs or articles that drive specific marketing objectives.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and develop the skill of blogging for business!
Section 1 - Introduction Section
Introduction To The Course
Content Marketing – An Overview
Section 2 - Planning And Preparation
Identifying Your Niche Audience
Finding Your Own Unique Style
Preparation – Thinking Ahead
Section 3 - Page Content And Layout
Page Set Up And Formatting
Links And Actions
Additional Content On The Page
Section 4 - AIDA Copywriting
AIDA Copywriting – An Introduction
AIDA – The Attention Phase
AIDA – The Interest Phase
AIDA – The Desire Phase
AIDA – The Action Phase
Section 5 - Keyword Research
Keyword Research Tools
Section 6 - Additional Thoughts
Proof Reading – Guest Blogging And Other Stuff
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