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The Complete Content Marketing Course
5.0( 2 REVIEWS )
3h 33m

This course is designed for those interested to learn the basics of content marketing that will help you grow your business.

Read more.
Course Skill Level
Time Estimate
3h 33m


Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 200,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

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About This Course

Who this course is for:

  • Business owners
  • Marketing professionals

What you’ll learn: 

  • Understand the cognitive buying journey and how your content can inspire people to take action
  • Optimize your website for content marketing and use it to drive profitable user action
  • Develop a system for consistently generating effective content ideas
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of digital content
  • Generate an endless stream of valuable content by repurposing what you’ve already created
  • Optimize your website for search engines to drive a consistent stream of free traffic
  • Promote your content and drive traffic from a wide variety of sources
  • Use valuable content to grow your email list and build an effective sales funnel
  • Learn about external marketing channels like Facebook, Twitter, and Instagram
  • Collect and analyze data to measure your results and optimize future campaigns

Welcome to the Complete Content Marketing Course, an all-inclusive guide to growing your business in the modern world, using the power of digital content.

My name is Brad Merrill. For the last decade, I’ve been working at the intersection of business and media, which has given me a unique competitive advantage in this new world where every company is expected to be a media company.

The idea behind this course is simple: to provide you with all the tools you need to plan and execute a content marketing strategy that increases your sales, traffic, and brand recognition.

By the end of this course, you’ll have a high-level understanding of how to market products and services in the modern world. You can immediately apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

With all of that in mind, I hope to see you inside!

Our Promise to You

By the end of this course, you will have learned about content marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about content marketing.

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - Classic Marketing Fundamentals
What Is Marketing? 00:00:00
How Marketing Has (And Hasn’t) Changed 00:00:00
Understanding The Cognitive Buying Journey (And Funnels!) 00:00:00
A Good Way To Visualize AIDA 00:00:00
A Word Of Warning 00:00:00
Glossary Of Marketing Terms 00:00:00
Section 3 - Content Marketing Essentials
What Is Content Marketing And How Does It Work? 00:00:00
Defining Your Goals 00:00:00
The Importance Of Storytelling: How To Tell Compelling Stories 00:00:00
How To Create Detailed Buyer Personas 00:00:00
Action Steps: Goals And Buyer Personas 00:00:00
Section 4 - Web Design
Why Good Design Matters 00:00:00
The Importance Of Responsive Design 00:00:00
How Minimizing Your Design Can Maximize Your Results 00:00:00
Why You Should Be Using Landing Pages (And When) 00:00:00
Baking Social Proof Into Your Site 00:00:00
Planning For Edge Cases 00:00:00
Why I Recommend Using WordPress 00:00:00
Action Steps: Web Design 00:00:00
Section 5 - Generating Content Ideas
The Importance Of Having A Reliable Ideation System 00:00:00
Creation Begins With Consumption 00:00:00
Conducting A “Brain Dump” 00:00:00
The No.1 Tool For Content Research And Competitive Analysis 00:00:00
Questions Straight From Your Target Audience 00:00:00
Eavesdropping On Niche Communities 00:00:00
How Your Existing Audience And Content Can Help You Generate New Ideas 00:00:00
Action Steps: Generating Content Ideas 00:00:00
Section 6 - Copywriting
The Importance Of Effective Writing 00:00:00
How To Write Perfect Headlines 00:00:00
Matching Your Audience’s Tone And Vocabulary 00:00:00
Maintaining Focus With Your Content 00:00:00
How Grammatical Errors Can Cripple Your Marketing Efforts 00:00:00
How To Become A Better Writer 00:00:00
Section 7 - Types Of Content
Content Types Intro 00:00:00
How To Create Epic List Content 00:00:00
Teaching Your Audience With Tutorials 00:00:00
Two Approaches To Q And A Content 00:00:00
Interviews And Profiles 00:00:00
Combining A List With An Interview 00:00:00
How To Create Valuable Reviews And Comparisons 00:00:00
Working News Into Your Content Strategy 00:00:00
Creating Valuable Roundups And Resource Lists 00:00:00
Thought, Opinion And Controversy 00:00:00
Stories As A Content Format 00:00:00
Statistics And Original Research 00:00:00
Presenting Complex Data For Visual Learners 00:00:00
How To Write A Case Study That Turns Readers Into Buyers 00:00:00
Action Steps: Types Of Content 00:00:00
Section 8 - Content Formats And Repurposing
Content Formats 00:00:00
How To Generate An Endless Stream Of Fresh Content 00:00:00
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 00:00:00
Action Steps: Content Formats And Repurposing 00:00:00
Section 9 - SEO (Search Engine Optimization)
A Brief Introduction To SEO 00:00:00
Understanding Search Engines 00:00:00
Basic Site Setup For SEO 00:00:00
Titles And Meta Descriptions 00:00:00
Themes And Template Settings 00:00:00
How To Select The Right Keywords And Create High-Ranking Content On Any Topic 00:00:00
Does Keyword Density Matter? 00:00:00
Internal Links 00:00:00
Image Optimization 00:00:00
Action Steps: SEO 00:00:00
Section 10 - Content Promotion
Why Promotion Is Important 00:00:00
Strategic Collaboration 00:00:00
The Formula For A Perfect Guest Post Pitch 00:00:00
A Simple Way To Get Leading Influencers To Share Your Content 00:00:00
Teasing Your Content On Social Media 00:00:00
How To Get Your Content Featured In Popular Resource Lists 00:00:00
Don’t Neglect This Free Source Of On-Demand Traffic 00:00:00
How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) 00:00:00
An Extremely Effective Way To Significantly Grow Your Audience Overnight 00:00:00
Section 11 - Email Marketing
Why An Email List Is Essential For Your Marketing 00:00:00
How To Entice People To Opt In To Your List 00:00:00
Lead Magnet Ideas 00:00:00
Standard Opt-In Forms 00:00:00
High-Profile Opt-In Forms 00:00:00
How To Turn Commenters Into Subscribers 00:00:00
A Counterintuitive Strategy To Increase Your Conversion Rates 00:00:00
Using Social Proof To Grow Your Email List 00:00:00
Nurturing Your List: The Key To Maintaining Relationships Over Time 00:00:00
Action Steps: Email Marketing 00:00:00
Section 12 - External Marketing Channels
External Channels Intro 00:00:00
Facebook Pages And Ads 00:00:00
The Perfect Facebook Ad Funnel (For Leads) 00:00:00
Notes: The Perfect Facebook Ad Funnel 00:00:00
Facebook Groups 00:00:00
Marketing On Twitter 00:00:00
Marketing On Instagram 00:00:00
Section 13 - Measuring Your Results
The Importance Of Data 00:00:00
Which Data Should You Be Monitoring? 00:00:00
Moving Forward: What To Do With Your Data 00:00:00
Section 14 - Wrapping Up
The Next Steps 00:00:00

Course Review


2 Ratings
  1. Anonymous

    Very Informative


    Had a lot of great tips and useful information. Spend a little time on this each day, and you will really learn a lot.

  2. Anonymous

    Great Course!


    I did not go to college, but I do have “life experience” along with simple licenses like insurance and real estate sales and marketing (they are two different things, which I also did not know, sounds dumb right). This course was not only informative, but it is actually going to help me with marketing which will potentially lead to sales. Also when working with clients that have more expensive policies or properties, I am now able to show them a strategy that makes sense because they potentially use it in their profession.



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