The Complete Content Marketing Course

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This course is designed for those interested to learn the basics of content marketing that will help you grow your business.

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buy single class $199
  • On Demand Video Lessons
  • Course Certificate
  • 24/7 Support

About This Coursebeginner

Welcome to the Complete Content Marketing Course, an all-inclusive guide to growing your business in the modern world, using the power of digital content.

My name is Brad Merrill. For the last decade, I’ve been working at the intersection of business and media, which has given me a unique competitive advantage in this new world where every company is expected to be a media company.

The idea behind this course is simple: to provide you with all the tools you need to plan and execute a content marketing strategy that increases your sales, traffic, and brand recognition.

Here’s a preview of some of the things you’ll learn:

  • Understand the cognitive buying journey and how your content can inspire people to take action
  • Optimize your website for content marketing and use it to drive profitable user action
  • Develop a system for consistently generating effective content ideas
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of digital content
  • Generate an endless stream of valuable content by repurposing what you’ve already created
  • Optimize your website for search engines to drive a consistent stream of free traffic
  • Promote your content and drive traffic from a wide variety of sources
  • Use valuable content to grow your email list and build an effective sales funnel
  • Learn about external marketing channels like Facebook, Twitter, and Instagram
  • Collect and analyze data to measure your results and optimize future campaigns

By the end of this course, you’ll have a high-level understanding of how to market products and services in the modern world. You can immediately apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

With all of that in mind, I hope to see you inside!

Our Promise to You

By the end of this course, you will have learned about content marketing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about content marketing.

Course Curriculum

Course Sections


What Is Marketing?

How Marketing Has (And Hasn’t) Changed

Understanding The Cognitive Buying Journey (And Funnels!)

A Good Way To Visualize AIDA

A Word Of Warning

Glossary Of Marketing Terms

What Is Content Marketing And How Does It Work?

Defining Your Goals

The Importance Of Storytelling: How To Tell Compelling Stories

How To Create Detailed Buyer Personas

Action Steps: Goals And Buyer Personas

Why Good Design Matters

The Importance Of Responsive Design

How Minimizing Your Design Can Maximize Your Results

Why You Should Be Using Landing Pages (And When)

Baking Social Proof Into Your Site

Planning For Edge Cases

Why I Recommend Using WordPress

Action Steps: Web Design

The Importance Of Having A Reliable Ideation System

Creation Begins With Consumption

Conducting A “Brain Dump”

The No.1 Tool For Content Research And Competitive Analysis

Questions Straight From Your Target Audience

Eavesdropping On Niche Communities

How Your Existing Audience And Content Can Help You Generate New Ideas

Action Steps: Generating Content Ideas

The Importance Of Effective Writing

How To Write Perfect Headlines

Matching Your Audience’s Tone And Vocabulary

Maintaining Focus With Your Content

How Grammatical Errors Can Cripple Your Marketing Efforts

How To Become A Better Writer

Content Types Intro

How To Create Epic List Content

Teaching Your Audience With Tutorials

Two Approaches To Q And A Content

Interviews And Profiles

Combining A List With An Interview

How To Create Valuable Reviews And Comparisons

Working News Into Your Content Strategy

Creating Valuable Roundups And Resource Lists

Thought, Opinion And Controversy

Stories As A Content Format

Statistics And Original Research

Presenting Complex Data For Visual Learners

How To Write A Case Study That Turns Readers Into Buyers

Action Steps: Types Of Content

Content Formats

How To Generate An Endless Stream Of Fresh Content

Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

Action Steps: Content Formats And Repurposing

A Brief Introduction To SEO

Understanding Search Engines

Basic Site Setup For SEO

Titles And Meta Descriptions

Themes And Template Settings

How To Select The Right Keywords And Create High-Ranking Content On Any Topic

Does Keyword Density Matter?

Internal Links

Image Optimization

Action Steps: SEO

Why Promotion Is Important

Strategic Collaboration

The Formula For A Perfect Guest Post Pitch

A Simple Way To Get Leading Influencers To Share Your Content

Teasing Your Content On Social Media

How To Get Your Content Featured In Popular Resource Lists

Don’t Neglect This Free Source Of On-Demand Traffic

How To Promote Your Content In Groups And Niche Communities (Without Being Spammy)

An Extremely Effective Way To Significantly Grow Your Audience Overnight

Why An Email List Is Essential For Your Marketing

How To Entice People To Opt In To Your List

Lead Magnet Ideas

Standard Opt-In Forms

High-Profile Opt-In Forms

How To Turn Commenters Into Subscribers

A Counterintuitive Strategy To Increase Your Conversion Rates

Using Social Proof To Grow Your Email List

Nurturing Your List: The Key To Maintaining Relationships Over Time

Action Steps: Email Marketing

External Channels Intro

Facebook Pages And Ads

The Perfect Facebook Ad Funnel (For Leads)

Notes: The Perfect Facebook Ad Funnel

Facebook Groups

Marketing On Twitter

Marketing On Instagram

The Importance Of Data

Which Data Should You Be Monitoring?

Moving Forward: What To Do With Your Data

The Next Steps


1 student review
  1. Elysha Silva says:

    Great Course!
    I did not go to college, but I do have "life experience" along with simple licenses like insurance and real estate sales and marketing (they are two different things, which I also did not know, sounds dumb right). This course was not only informative, but it is actually going to help me with marketing which will potentially lead to sales. Also when working with clients that have more expensive policies or properties, I am now able to show them a strategy that makes sense because they potentially use it in their profession.