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About This Course

This course teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. Landing pages for lead magnets are different from other types of landing pages. 

At the end of this course, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you’ll know how to write direct-response copy that generates online sales leads.

What you’ll learn: 

  • Your effectiveness: Learn the four things that you must get right to create an effective landing page for a lead magnet.  
  • Your audience: Learn the questions you need to ask about your potential customers, and where to find the answers to your questions.  
  • Your packaging: Learn how to “package” your lead magnet. 
  • Your context: Learn to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.  
  • Your headline: Learn the headlines and subheads that compel your landing-page visitors to give you their names and email addresses in exchange for your lead magnet.  
  • Your pitch: Learn how to “describe” your lead magnet. 
  • Your value proposition: Learn the features, benefits and value propositions. 
  • Your two motivators: Learn the two great motivators of consumer behavior—pain and pleasure. 
  • Your call to action: Learn how to push buttons—call to action buttons
  • Your final step: Learn about revising and editing and proofreading your copy. 

Who this course is for:

  • Copywriters who must promote a lead magnet on their landing page
  • Copywriters who need to write landing-page copy that converts visitors into leads
  • Copywriters who need to use direct-response techniques to generate online leads

Our Promise to You

By the end of this course, you will have learned about online copywriting and how to write profitable landing page.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about online copywriting and writing profitable landing page.

Course Curriculum

Section 1 - Write A Landing Page For A Lead Magnet
Four Ingredients Of A Successful Landing Page 00:00:00
Start With Your Potential Customer 00:00:00
Package Your Lead Magnet Properly 00:00:00
Answer Three Questions Before You Start Writing 00:00:00
Write Powerful Headlines And Subheads 00:00:00
Be Specific 00:00:00
Be Unique 00:00:00
Give Them Pain. Or Pleasure. 00:00:00
Craft A Compelling Call To Action 00:00:00
Take These Four Steps Before You Go Live 00:00:00

Course Reviews


2 ratings
  1. Claire Wheeler
    Claire WheelerApril 7, 2021 at 8:08 am

    Online Copywriting: How to Write A Profitable Landing Page.


    I would have given this 10 stars if I could. I have taken many copywriting courses over the last year even one that cost me over £900
    This course exceeded all my expectations. Alan’s no-nonsense style of teaching is refreshing. All the lessons were a good length and jam-packed with helpful actionable information. I now feel comfortable going ahead and write a landing page for almost any topic.

    Thank you Alan.

    PS: The expensive course I purchased had some useful information, but had classes that went on for 2 hours when they could have covered what need saying in about 25 mins. I will definitely look out for your other courses.

  2. clahrelano112218March 11, 2021 at 4:23 am


    Great course.

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