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Copywriting Masterclass Effective Writing
5.0( 2 REVIEWS )
1h 39m

This course is designed for those interested in learning about effective copywriting.

Read more.
Course Skill Level
Time Estimate
1h 39m


I founded and run a marketing agency with global clients in a wide range of industries. I am an enthusiast about productivity and marketing.

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About This Course

Who this course is for:

  • Anyone who wants to get an idea heard
  • Advertising enthusiasts

What you’ll learn: 

  • Learn how to write a great copy
  • To be able to tell your product’s story as it deserves to be told


  • Willingness to learn
  • Passion for their business/product/brand

Searching for an easy to follow, up-to-date copywriting course?

Don’t you want to be able to tell your product’s story at its true potential? If that’s you, then this copywriting course is perfect for you.

Look, I’m a normal guy, just like you and most people you know. I don’t like to think of myself as a “copywriting guru” as many experts call themselves. The only thing that I have been privileged with, is to work for about 5 years in the advertising industry and test out dozens of copywriting ideas in tens of markets and see what works and what doesn’t.

“How does this interest me?” You might ask.

Well it’s simple…instead of you spending thousands, if not more on advertising, to learn from your own mistakes, you will skip all the headaches I had and my years of trial and error. Consider this copywriting course your headache pill that you take before even feeling any pain. And just to make sure…

Do you think I never had failed campaigns? Of course I had. Here are some other failures as well…

Michael Jordan lost over 300 games in his career.

Dyson had 5,000 failed prototypes before making a vacuum.

Edison failed 10,000 times before creating the light bulb.

This course covers:

  • Essential copywriting elements
  • Creating head turning headlines
  • Writing the perfect sales copy
  • Tweaking your message to perfection

This course is based on:

  • 5 years of personal advertising experience
  • Classic knowledge from the founders of copywriting (Ogilvy, Caples, Scwab)
  • Updated knowledge from modern experts (Bencivenga, Makepeace, Kern, Godin)

Our Promise to You

By the end of this course, you will have a clear understanding about effective copywriting.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about effective copywriting.

Course Curriculum

Section 1 - The Mindset
Why Copywriting? 00:00:00
A Mental Image 00:00:00
AIDA 00:00:00
How To Get Creative 00:00:00
What Are You Really Selling? 00:00:00
John Caples 14 Most Powerful Sales Appeals 00:00:00
How To Make Your Product A Rockstar 00:00:00
Who’s Your Prospect? 00:00:00
Maslow’s Hierarchy of Human Needs 00:00:00
Section 2 - The Headline
The Mission Of Your Headline 00:00:00
Always Looking Out For No.1 00:00:00
Curing Is Always Bigger Than Prevention 00:00:00
Victor Schwab’s 10 Most Favorite Headlines 00:00:00
4 Headline Idea Starters 00:00:00
David Ogilvy’s Acid Test For Headlines 00:00:00
Closer And Closer To Perfection 00:00:00
16 Point Headline Checklist 00:00:00
17 Headline Idea Starters 00:00:00
Section 3 - The Body Copy And The Sale
Visualize Your Prospect 00:00:00
8 Preliminary Sales You Must Make 00:00:00
Core Structure Of All Good Copy 00:00:00
17 Steps To A Sale 00:00:00
8 Crucial Qualities All Great Copy Shares 00:00:00
9 Ways To Boost Selling Power 00:00:00
Section 4 - The Finishing Touches
18 Ways To Kiss 00:00:00
24 Most Powerful Words In The English Language 00:00:00
5 Ways To Say More With Less 00:00:00
How To Spot Weak Copy 00:00:00
Basic Principles Of Graphic Design 00:00:00
Even More Ideas And Suggestions 00:00:00
Last Thoughts 00:00:00
Section 5 - Resources
PDF Summaries 00:00:00

Course Review


2 Ratings
  1. Anonymous

    Start here!


    Even though I am already a part time copywriter this made me going from part time to full time so much easier. Give it a shot.

  2. Anonymous
    Christopher di Armani February 9, 2019 at 11:38 AM

    Detailed, Practical Training presented well


    Loved this course. The presenter knows his material and presents it extremely well. Every section of this could be a course on its own, yet the presenter gives you the tools to implement what he teaches immediately. Will be coming back to this one over and over again for a refresher.


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