About This Course
The hardest thing about copywriting isn’t knowing how to write. It’s knowing what to write. Your challenge as a copywriter isn’t your ability to write compelling copy. It’s your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions
This course answers the two biggest questions that beginning copywriters have. What is copywriting and how to discover what the writer should write about.
At the end of this course, you will know what is expected of you as a copywriter. And you’ll know the questions you need to ask before you start any copywriting assignment.
Who this course is for:
- Aspiring copywriters, with zero experience at the craft, who want to learn a step-by-step method, taught by a veteran copywriter, for writing effective copy.
Our Promise to You
By the end of this course, you will have learned the seven vital questions in copywriting for beginners.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the seven vital questions in copywriting for beginners.
Course Curriculum
| Section 1 - About Copywriting | |||
| Copywriting Defined: Part 1 | 00:00:00 | ||
| Copywriting Defined: Part 2 | 00:00:00 | ||
| Types Of Copywriting | 00:00:00 | ||
| Specialized Copywriting | 00:00:00 | ||
| Your Two Audiences For Copywriting | 00:00:00 | ||
| What Kinds Of Promotional Writing Are Not Copywriting? | 00:00:00 | ||
| Section 2 - Start With A Creative Brief | |||
| To Write Great Copy, You Must Answer Seven Questions | 00:00:00 | ||
| Question 1: What Are You Selling? | 00:00:00 | ||
| Question 2: Where Are You Selling? | 00:00:00 | ||
| Question 3: Who Are You Selling To? | 00:00:00 | ||
| Question 4: Why Should They Buy? | 00:00:00 | ||
| Question 5: Who Is Your Competition? | 00:00:00 | ||
| Question 6: What Is The Most Important Thing To Say? | 00:00:00 | ||
| Question 7: What Do You Want Your Prospect To Do? | 00:00:00 | ||
| How To Research A Product Or Service So That You Write Great Copy | 00:00:00 | ||
| Study Your Prospect More Than Your Product | 00:00:00 | ||
Course Reviews
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REVIEW: Copywriting For Beginners Part One Of Three: Seven Vital Questions
Alan provides a thorough introduction to copywriting. What it is, what it isn’t, how and what to research, and then rank your findings. I look forward to Part Two of his series.