About This Course

The hardest thing about copywriting isn’t knowing how to write. It’s knowing what to write. Your challenge as a copywriter isn’t your ability to write compelling copy. It’s your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions

This course answers the two biggest questions that beginning copywriters have. What is copywriting and how to discover what the writer should write about.

At the end of this course, you will know what is expected of you as a copywriter. And you’ll know the questions you need to ask before you start any copywriting assignment.

Who this course is for:

  • Aspiring copywriters, with zero experience at the craft, who want to learn a step-by-step method, taught by a veteran copywriter, for writing effective copy.

Our Promise to You

By the end of this course, you will have learned the seven vital questions in copywriting for beginners.

 30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the seven vital questions in copywriting for beginners.

Course Curriculum

Section 1 - About Copywriting
Copywriting Defined: Part 1 00:00:00
Copywriting Defined: Part 2 00:00:00
Types Of Copywriting 00:00:00
Specialized Copywriting 00:00:00
Your Two Audiences For Copywriting 00:00:00
What Kinds Of Promotional Writing Are Not Copywriting? 00:00:00
Section 2 - Start With A Creative Brief
To Write Great Copy, You Must Answer Seven Questions 00:00:00
Question 1: What Are You Selling? 00:00:00
Question 2: Where Are You Selling? 00:00:00
Question 3: Who Are You Selling To? 00:00:00
Question 4: Why Should They Buy? 00:00:00
Question 5: Who Is Your Competition? 00:00:00
Question 6: What Is The Most Important Thing To Say? 00:00:00
Question 7: What Do You Want Your Prospect To Do? 00:00:00
How To Research A Product Or Service So That You Write Great Copy 00:00:00
Study Your Prospect More Than Your Product 00:00:00

Course Reviews


2 ratings
  1. Excellent Clarification


    I wish the last two modules had come before the questions modules. Thoroughly satisfied with these sessions. Took a lot of notes.

  2. Stefanie Ann MedinaFebruary 19, 2021 at 1:08 pm

    REVIEW: Copywriting For Beginners Part One Of Three: Seven Vital Questions


    Alan provides a thorough introduction to copywriting. What it is, what it isn’t, how and what to research, and then rank your findings. I look forward to Part Two of his series.

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