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About This Course

Who this course is for:

  • Business owners
  • Marketers
  • Entrepreneurs

What you’ll learn: 

  • Justify spending the time to develop a creative marketing strategy to direct your approach
  • Create a document that’s creative, comprehensive, actionable, and adaptable


  • No prior knowledge is required to take this course

Success with marketing is not guaranteed. The difference between creative campaigns that get ignored and the ones that earn attention is an investment in a marketing strategy. A creative marketing strategy is a plan of action that helps to ensure that your approach to marketing is not only distinct, but informed by relevant research, insights, and data, and is organized by following a defined process.

Join Brian Honigman, a leading marketing consultant and an NYU adjunct professor, in his latest course on how to produce a useful marketing strategy that guides your campaigns to ensure each is creative, strategic, goal-oriented, and above all, adaptable to the changing business landscape.

This class teaches creatives, business owners, and marketers on how to build a forward-looking strategy document to improve the effectiveness of their marketing and save-time planning each step.

Many creatives neglect to develop a strategy to inform their marketing decisions leading to minimal visibility for their work. To avoid that outcome, businesses that guide their efforts with a marketing strategy are more likely to succeed as they’ve informed their investments in advertising with relevant data, comprehensive research, and thoughtful planning.

Structure a documented marketing strategy to your needs with the following sections:

  • Why: Set meaningful goals to inform your marketing campaigns and programs.
  • Who: Identify the customers you’ll target by creating marketing personas.
  • What: Define the unique topics and themes your messaging will consistently address.
  • Where: Select the right marketing channels to communicate where customers are active.
  • How: Outline what tactics and strategies will help your campaigns reach your audience.
  • When: Establish a timeline to organize the strategic release of your campaigns.

Whether you’re a small business owner or part of the marketing team at your company, by the end of this class you’ll learn what it takes to produce a marketing strategy that really works.

Our Promise to You

By the end of this course, you will have learned how to produce a creative marketing strategy.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about producing a creative marketing strategy.

Course Curriculum


Section 1 - Introduction
Introduction 00:00:00
Benefits Of A Marketing Strategy 00:00:00
Structuring A Strategy 00:00:00
Creating An Effective Strategy 00:00:00
Section I – Why – Goals 00:00:00
Section II – Who – Customers 00:00:00
Section III – What – Themes 00:00:00
Section IV – Where – Channels 00:00:00
Section V – How – Execution 00:00:00
Section VI – When – Timeline 00:00:00
Start Strategizing 00:00:00

Course Reviews


5 ratings
  1. Anonymous

    Great Marketing Course


    This course was informative and to the point, It is a great introduction to understanding marketing. Thank you.




  3. Anonymous
    Cassandra Cleghorn February 9, 2022 at 11:24 AM

    Brian your great!


    Definitely broke it down and made it possible to learn easily and give you the confidence walking away from a class filled with knowledge!

  4. Anonymous



    Very insightful content. Would highly recommend. Took notes all the way.

  5. Clear and very informative.


    I was looking for a course that could give me the right way to start and write a marketing campaign. This course didn’t take me too long to complete and it gave e all the tools (information) necessary to write a complete but direct mkt strategy. I wrote while watching the classes. Thank you so much.