Build a comprehensive creative marketing strategy with our expert-led course. Take the first step towards marketing success today! Read more.
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with marketing. https://www.brianhonigman.com/
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Who this course is for:
- Business owners
- Marketers
- Entrepreneurs
What you’ll learn:Â
- Justify the importance of investing time in developing a creative marketing strategy
- Develop a document that embodies creativity, comprehensiveness, actionability, and adaptability.
Requirements:Â
- Produce a document that integrates creativity, thoroughness, practicality, and flexibility.
Success in marketing is not guaranteed. The key difference between creative campaigns that get ignored and those that capture attention lies in the investment in a robust marketing strategy. A creative marketing strategy outlines a plan of action ensuring your marketing approach is distinctive, informed by relevant research, insights, and data, and structured through a defined process.
Join Brian Honigman, a prominent marketing consultant and adjunct professor at NYU, in his latest course on crafting an effective marketing strategy. This course guides creatives, business owners, and marketers in building forward-looking strategy documents to enhance the effectiveness of their marketing efforts and streamline planning.
Many creatives need to pay more attention to the necessity of a strategy to inform their marketing decisions, resulting in minimal visibility for their work. Businesses that steer their efforts with a well-crafted marketing strategy are more likely to succeed, having grounded their advertising investments in pertinent data, thorough research, and careful planning.
Structure a documented marketing strategy tailored to your needs, including:
- Why: Establish meaningful goals to drive your marketing campaigns and initiatives.
- Who: Define your target audience through detailed marketing personas.
- What: Articulate consistent themes and topics for your messaging.
- Where: Select the appropriate marketing channels to engage active customers.
- How: Outline tactics and strategies to reach your audience effectively.
- When: Develop a timeline for strategically launching your campaigns.
Whether you are a small business owner or a member of a marketing team, this course will give you the skills to create a marketing strategy that truly delivers.
Future-proof your career! My courses provide the skills needed to stay relevant in a changing job market. Click here!
Our Promise to You
Completing this course will teach you how to craft a creative marketing strategy.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and discover more about developing a creative marketing strategy.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| Benefits Of A Marketing Strategy | 00:00:00 | ||
| Structuring A Strategy | 00:00:00 | ||
| Creating An Effective Strategy | 00:00:00 | ||
| Section I – Why – Goals | 00:00:00 | ||
| Section II – Who – Customers | 00:00:00 | ||
| Section III – What – Themes | 00:00:00 | ||
| Section IV – Where – Channels | 00:00:00 | ||
| Section V – How – Execution | 00:00:00 | ||
| Section VI – When – Timeline | 00:00:00 | ||
| Start Strategizing | 00:00:00 | ||
About This Course
Who this course is for:
- Business owners
- Marketers
- Entrepreneurs
What you’ll learn:Â
- Justify the importance of investing time in developing a creative marketing strategy
- Develop a document that embodies creativity, comprehensiveness, actionability, and adaptability.
Requirements:Â
- Produce a document that integrates creativity, thoroughness, practicality, and flexibility.
Success in marketing is not guaranteed. The key difference between creative campaigns that get ignored and those that capture attention lies in the investment in a robust marketing strategy. A creative marketing strategy outlines a plan of action ensuring your marketing approach is distinctive, informed by relevant research, insights, and data, and structured through a defined process.
Join Brian Honigman, a prominent marketing consultant and adjunct professor at NYU, in his latest course on crafting an effective marketing strategy. This course guides creatives, business owners, and marketers in building forward-looking strategy documents to enhance the effectiveness of their marketing efforts and streamline planning.
Many creatives need to pay more attention to the necessity of a strategy to inform their marketing decisions, resulting in minimal visibility for their work. Businesses that steer their efforts with a well-crafted marketing strategy are more likely to succeed, having grounded their advertising investments in pertinent data, thorough research, and careful planning.
Structure a documented marketing strategy tailored to your needs, including:
- Why: Establish meaningful goals to drive your marketing campaigns and initiatives.
- Who: Define your target audience through detailed marketing personas.
- What: Articulate consistent themes and topics for your messaging.
- Where: Select the appropriate marketing channels to engage active customers.
- How: Outline tactics and strategies to reach your audience effectively.
- When: Develop a timeline for strategically launching your campaigns.
Whether you are a small business owner or a member of a marketing team, this course will give you the skills to create a marketing strategy that truly delivers.
Future-proof your career! My courses provide the skills needed to stay relevant in a changing job market. Click here!
Our Promise to You
Completing this course will teach you how to craft a creative marketing strategy.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and discover more about developing a creative marketing strategy.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| Benefits Of A Marketing Strategy | 00:00:00 | ||
| Structuring A Strategy | 00:00:00 | ||
| Creating An Effective Strategy | 00:00:00 | ||
| Section I – Why – Goals | 00:00:00 | ||
| Section II – Who – Customers | 00:00:00 | ||
| Section III – What – Themes | 00:00:00 | ||
| Section IV – Where – Channels | 00:00:00 | ||
| Section V – How – Execution | 00:00:00 | ||
| Section VI – When – Timeline | 00:00:00 | ||
| Start Strategizing | 00:00:00 | ||
Course Review
5.0
6 RatingsRelated Courses
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Great info and to the point
A lot of solid information explained well but with no extra fluff. Thank you!
Great Marketing Course
This course was informative and to the point, It is a great introduction to understanding marketing. Thank you.
HOW TO PRODUCE A CREATIVE MARKETING STRATEGY
BRIAN IS TOP FORM THROUGHOUT THIS COURSE. WHAT A BRILLIANT COMMUNICATOR YOU ARE BRIAN.
Brian your great!
Definitely broke it down and made it possible to learn easily and give you the confidence walking away from a class filled with knowledge!
Amazing!
Very insightful content. Would highly recommend. Took notes all the way.