Who this course is for:

• Digital marketers and media buyers seeking better ad transparency
• Marketing students or beginners in digital advertising
• Anyone looking to detect and reduce ad fraud effectively

What you’ll learn: 

• What digital advertising viewability is, how it’s measured, and why it matters
• How to detect and mitigate ad fraud in digital campaigns
• The role of verification platforms like MOAT, IAS, and DoubleVerify
• How Ads.txt helps the industry combat fraud and ensure ad placements are legitimate

Requirements: 

• No prior knowledge or experience in digital advertising is required

In the fast-paced world of online marketing, ensuring your ads are actually seen by real people—not bots—is essential. This course, Digital Advertising Viewability and Verification: Bots, Fraud, and Prevention, offers a practical guide to mastering digital advertising viewability and verification strategies.

You’ll begin by meeting your course host and previewing the learning journey ahead. From there, we dive into essential topics such as:

• Ad Viewability – Learn how leading platforms like MOAT, IAS, and DoubleVerify measure whether ads are truly seen by users, and how these insights improve campaign effectiveness.
• Ad Fraud Detection – Understand what fraud looks like in digital advertising and how to reduce it using real-world techniques.
• Bots and Invalid Traffic – Identify suspicious activity and prevent wasted ad spend.
• Ads.txt – Discover how this industry standard promotes transparency by helping advertisers buy authorized digital media.

Whether you’re managing campaigns or just starting in the field, you will have a solid foundation to make smarter, fraud-resistant advertising decisions and unlock the potential of the best digital advertising strategies.

Our Promise to You

By the end of this course, you’ll be equipped with actionable knowledge to safeguard your campaigns, improve performance, and confidently navigate the world of digital advertising viewability and verification. Join us and take a critical step toward becoming a more informed and effective digital marketer.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

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