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About This Course

Who this course is for:

  • Digital marketers
  • Web developers
  • Anyone who works in analytics and marketing

What you’ll learn: 

  • Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
  • Master the core concepts of how GTM works
  • Integrate Google Analytics with GTM
  • Integrate Facebook Pixel with GTM


  • No experience with Google Tag Manager is required
  • Students should have a basic understanding of analytics tools such as Google Analytics
  • A basic knowledge of HTML will be useful, but not essential

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you’ll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step, we will walkthrough:

  • Creating tags
  • Using event and URL-based triggers
  • Sequencing tags correctly
  • Tracking custom data with variables
  • Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can’t wait to see you inside!

Our Promise to You

By the end of this course, you will have learned Google Tag Manager.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked. 

Get started today and learn more about the core concepts of GTM and how it works.

Course Curriculum

1h 14m

Section 1 - Introduction
Welcome 00:00:00
What Is Google Tag Manager? 00:00:00
Section 2 - Getting Set Up
Registering An Account 00:00:00
Tags And Containers 00:00:00
Creating Your First Container 00:00:00
Install The GTM Code 00:00:00
Installing In WordPress 00:00:00
Using Tag Assistant 00:00:00
Section 3 - Tags
Creating Your First Tag 00:00:00
Previewing And Publishing 00:00:00
Setting Up Google Analytics 00:00:00
Setting Up Facebook Pixel 00:00:00
Section 4 - Triggers
What Are Triggers? 00:00:00
Creating A Trigger 00:00:00
Using The Trigger In A Tag 00:00:00
Sequencing Tags 00:00:00
Everything Is A Tag 00:00:00
Sending Events To Google Analytics 00:00:00
Custom Events 00:00:00
Section 5 - Variables
What Is A Variable? 00:00:00
Built-in Variables 00:00:00
DOM Elements 00:00:00
Cookies 00:00:00
Data Layer Variables 00:00:00
Section 6 - Cookbook
What Are Recipes? 00:00:00
Custom Dimensions In Google Analytics 00:00:00
Google Analytics User-ID 00:00:00
Track Events With Facebook 00:00:00
Install Click Tracking With Fullstory 00:00:00
Use If Statements With Variables 00:00:00
Section 7 - Conclusion
Conclusion 00:00:00
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