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Garbage In = Garbage Out - How To Keep Your Donor Database Healthy, Wealthy, And Wise
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How to Keep Your Donor Database Healthy, Wealthy, and Wise.

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Robin L. Cabral is a Certified Fund-Raising Executive (CFRE) with millions of dollars raised, and over twenty-five years’ experience assisting non-profit organizations as a development professional. She has overseen all aspects of fund development, from annual funds to capital campaigns, to donor communications. Her impressive non-profit career includes positions as Director of Development and Marketing throughout the Northeast United States, including her role as a regional and worldwide Di

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About This Course

Who this course is for:

  • Development Staff handling donor database

What you’ll learn: 

  • Why the need for a solid database procedure
  • The importance of and how to structure an effective fundraising database
  • Key areas that any data entry manual or procedures should address
  • Other ways to keep the donor database clean
  • What is and why is database reconciliation important
  • Great information on services that can be used to update the database
  • And, much, much more!


  • No prior knowledge is required to take this course

Are you the 7th fundraiser in 7 years and you just went running the mailing list for your calendar year-end mailing and POOF…bad data…wasted time spent on manually making corrections, racing against the clock to get the list cleaned-up before the mailing deadline? 

Been there, done that way too many times.

In this webinar, I “take you by the hand” and lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” Consider it your legacy to your organization’s future revenue.

Our Promise to You

By the end of this course, you will have learned how to structure an effective fundraising database.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - Garbage In = Garbage Out - How To Keep Your Donor Database Healthy, Wealthy, And Wise
Introduction 00:00:00
The Case For Consistent Clean Data 00:00:00
Understand How To Organize Your Data And Why 00:00:00
How To Enter Data To Utilize Most Effectively 00:00:00
How To Maintain Clean Data 00:00:00
The Case For Data Entry Manual 00:00:00
Conclusion 00:00:00
Resources 00:00:00

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