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NFT Marketing Essentials: Core Principles Of Selling NFTs
5.0( 1 REVIEWS )

Learn the basics of NFT marketing, how to brand your NFT project, and how to determine your NFT audience.

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About This Course

Who this course is for:

  • NFT artists and creators who want to sell their NFTs
  • NFT project founders struggling to make sales
  • Marketing practitioners looking to enter the NFT space and sell their services
  • People short on time who need a concise, to the point and comprehensive guide to NFT Marketing

What you’ll learn: 

  • The core principles of Marketing and how they relate and can be applied to the NFT space
  • The anatomy of a successful NFT project
  • A look at the NFT audience, how to segment it and who you might want to target
  • A thorough look at how to position and brand your NFT project for maximum impact
  • How to develop compelling messaging that builds trust
  • A deep-dive on NFT specific marketing channels and tactical strategy
  • Measurement and success tracking


  • No prior knowledge is required to take this course 

This is your beginner’s guide to NFT marketing, highlighting the core marketing principles and how you can apply them to sell your NFT’s. 

We will get things kicked off by looking at the anatomy of a successful NFT project using real world examples and helping you understand what you can leverage for your own plan. We’ll then move on to the 3 core things you must know before you begin. We talk you through audience insights and segmentation, which is all about helping you understand what you need to know about your NFT collector to sell to them and how you get to this place.

You will learn about positioning, branding and messaging as well as channels and how to select the right ones for the NFT space. We also take you through a tactical mix and help you work out what to do and where to do it, again using real world examples so you can see what success looks like. Then finally, we talk about measurement and smart objective setting.

We are committed to seeing the NFT space thrive as we are motivated by the creative talent, brilliance, curiosity and resourcefulness of the individuals who make up this community of Art collectors and creatives. We believe in the democratization of knowledge and want to help distribute this new form of digital power and wealth. We believe that we can make success in NFT more accessible to a broader range of people.

We started WAGMI 100 with the intention of helping as many individuals succeed as we could, our success exists in the wins of others.

Nothing in this course is financial advice. We are not financial advisors and are not encouraging you to make any financial decisions.

Our Promise to You

By the end of this course, you will have learned how to market and sell NFTs.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - Welcome
Introduction 00:00:00
Downloadable Course Resources 00:00:00
Section 2 - The Anatomy Of A Successful NFT Project
The Anatomy Of A Successful NFT Project 00:00:00
Section 3 - The NFT Space, Buyer And Growth
The NFT Space 00:00:00
Section 4 - 3 Essentials Before You Go To Market
Audience, Insights, And Segments 00:00:00
Section 5 - Positioning
Positioning: Brand And Messaging 00:00:00
Messaging Deep Dive 00:00:00
Section 6 - Channels And Tactics
Channels And Tactics 00:00:00
Action Planning 00:00:00
Section 7 - Measurement
Measurement And SMART Objectives 00:00:00
What Does Success Look Like? 00:00:00
Section 8 - Summary
Build Your NFT Marketing Plan With Our Quick Start Template 00:00:00
Summary 00:00:00
Thank You And Goodbye 00:00:00

Course Review


1 Ratings
  1. Anonymous

    Excellent course!


    Well organized and full of very useful information. I can’t wait to start using what I have learned. Thank you!!!!


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