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Online Copywriting: How To Write Persuasive Product Pages

Boost your copywriting skills with our comprehensive online copywriting course. Write a copy that converts and drives sales. Read more.

5.0( 1 REVIEWS )
158 STUDENTS
1h 34m
Course Skill Level
Intermediate
Time Estimate
1h 34m

I am a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.

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About This Course

Who this course is for:

  • Practicing copywriters who want to master the art of writing persuasive online copy that sells products.

What you’ll learn: 

  • Page title tags
  • Page description tags
  • Short product descriptions
  • Long product descriptions
  • Image alt tags
  • Crafting compelling offers
  • Effective upselling strategies
  • Building trust with strong guarantees

Requirements: 

  • No prior copywriting experience is necessary.

The Challenge of Online Selling

Selling products online presents unique challenges:

  • Delayed Sales Cycle: The buying process often begins before customers reach your product page.
  • Limited Customer Interaction: Unlike brick-and-mortar stores, customers can’t physically examine products or interact with salespeople.
  • Search Engine Dominance: To succeed, you must optimize your copy for search engines and understand how it interacts with product images.

This online copywriting course equips you with the essential tools to overcome these challenges and create high-converting product pages. You’ll learn dozens of proven copywriting techniques to craft compelling copy that drives sales.

Build a fulfilling life with purpose. Find your path in my course catalog.

Our Promise to You

By the end of this online copywriting course, you’ll have a solid foundation in writing persuasive product copy that generates results.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about online copywriting for writing persuasive product pages.

Course Curriculum

Section 1 - Online Copywriting
GET FOUND: Start Selling On Page One Of Google 00:00:00
HELP YOUR BUYER: Boost Sales With Better Navigation 00:00:00
NAME IT AND THEY WILL COME: Product Page Title Tags 00:00:00
DESCRIBE YOURSELF: Write Description Tags That Attract Buyers 00:00:00
GIVE YOUR BUYERS A MAP: Page URLS And Navigation 00:00:00
IMAGE THIS: Use Images And Captions That Capture Interest 00:00:00
OFFERS: Make An Offer They Can’t Refuse 00:00:00
UPSELL: Increase Profit While Helping Your Buyers 00:00:00
SHORT IS SWEET: Write Short Product Descriptions That Convert 00:00:00
GO LONG: Write Long Product Descriptions That Wow 00:00:00

About This Course

Who this course is for:

  • Practicing copywriters who want to master the art of writing persuasive online copy that sells products.

What you’ll learn: 

  • Page title tags
  • Page description tags
  • Short product descriptions
  • Long product descriptions
  • Image alt tags
  • Crafting compelling offers
  • Effective upselling strategies
  • Building trust with strong guarantees

Requirements: 

  • No prior copywriting experience is necessary.

The Challenge of Online Selling

Selling products online presents unique challenges:

  • Delayed Sales Cycle: The buying process often begins before customers reach your product page.
  • Limited Customer Interaction: Unlike brick-and-mortar stores, customers can’t physically examine products or interact with salespeople.
  • Search Engine Dominance: To succeed, you must optimize your copy for search engines and understand how it interacts with product images.

This online copywriting course equips you with the essential tools to overcome these challenges and create high-converting product pages. You’ll learn dozens of proven copywriting techniques to craft compelling copy that drives sales.

Build a fulfilling life with purpose. Find your path in my course catalog.

Our Promise to You

By the end of this online copywriting course, you’ll have a solid foundation in writing persuasive product copy that generates results.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about online copywriting for writing persuasive product pages.

Course Curriculum

Section 1 - Online Copywriting
GET FOUND: Start Selling On Page One Of Google 00:00:00
HELP YOUR BUYER: Boost Sales With Better Navigation 00:00:00
NAME IT AND THEY WILL COME: Product Page Title Tags 00:00:00
DESCRIBE YOURSELF: Write Description Tags That Attract Buyers 00:00:00
GIVE YOUR BUYERS A MAP: Page URLS And Navigation 00:00:00
IMAGE THIS: Use Images And Captions That Capture Interest 00:00:00
OFFERS: Make An Offer They Can’t Refuse 00:00:00
UPSELL: Increase Profit While Helping Your Buyers 00:00:00
SHORT IS SWEET: Write Short Product Descriptions That Convert 00:00:00
GO LONG: Write Long Product Descriptions That Wow 00:00:00

Course Review

5.0

5.0
1 Ratings
  1. Anonymous

    Very informative course

    5.0

    Alan presents a very informative course that has taught me a lot. Thanks, Alan.

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