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Online Copywriting: How To Write Persuasive Product Pages
5.0( 1 REVIEWS )
1h 34m

This course is designed for those interested to learn the basics of online copywriting for writing persuasive product pages and for those who want to master the essential parts of each product page.

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Course Skill Level
Time Estimate
1h 34m


I am a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.

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About This Course

Who this course is for:

  • Practicing copywriters who want to learn how to write an online copy that sells products

What you’ll learn: 

  • page title tags
  • page description tags
  • short product descriptions
  • long product descriptions
  • image alt tags
  • offers
  • upsells
  • guarantees


  • No prior knowledge is required to take this course

You face three challenges when selling products online:

  • The sales process starts long before buyers land on your product page
  • Potential customers can’t handle your product
  • Potential customers can’t talk to a salesperson (the way they do in a store) before they buy

To meet these three challenges, you need to start selling on Google. You need to write a copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images and choose product images that work with your copy. And you need to anticipate the most common and pressing objections and questions that your potential buyers have, and meet this head-on in your copy.

This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Our Promise to You

By the end of this course, you will have learned effective copywriting tips for writing persuasive product pages. 

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about online copywriting for writing persuasive product pages.

Course Curriculum

Section 1 - Online Copywriting
GET FOUND: Start Selling On Page One Of Google 00:00:00
HELP YOUR BUYER: Boost Sales With Better Navigation 00:00:00
NAME IT AND THEY WILL COME: Product Page Title Tags 00:00:00
DESCRIBE YOURSELF: Write Description Tags That Attract Buyers 00:00:00
GIVE YOUR BUYERS A MAP: Page URLS And Navigation 00:00:00
IMAGE THIS: Use Images And Captions That Capture Interest 00:00:00
OFFERS: Make An Offer They Can’t Refuse 00:00:00
UPSELL: Increase Profit While Helping Your Buyers 00:00:00
SHORT IS SWEET: Write Short Product Descriptions That Convert 00:00:00
GO LONG: Write Long Product Descriptions That Wow 00:00:00

Course Review


1 Ratings
  1. Anonymous

    Very informative course


    Alan presents a very informative course that has taught me a lot. Thanks, Alan.


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