Social Media Marketing Masterclass

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This course is designed for those interested in Social Media Marketing.

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About This Coursebeginner

Latest update – July 2020

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing in the past and failed?

Master Social Media Marketing

  • In this course, you will learn how to master Social Media Marketing.
  • You will learn what works and what does not work and where to spend your time and effort.
  • You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.
  • You will also learn how to drive traffic to your website using Social Media Marketing.

So join us on the other side and learn how to master the science and art of Social Media Marketing!

What are the requirements?

  • You Will Need Access To The Internet
  • You Must Be Willing To Learn

What knowledge am I going to get from this course?

  • Understand How Social Media Marketing Really Works
  • Build A Business Driven By Marketing
  • Understand The Buyer Journey
  • Know How To Use Social Media Marketing To Improve SEO
  • Understand The Social Media Platforms
  • Master The Art Of Posting On Social Media Platforms
  • Source And Store Social Media Posting Ideas
  • Create A Social Media Marketing Post To A High Standard
  • Understand The Power Of Social Media Communities
  • Build A Social Media Schedule And Plan

Who is the target audience?

  • This Course Is Designed To Help Those That Want To Master Social Media Marketing
  • Entrepreneurs/Marketers/Traditional Marketers Will All Benefit From Taking This Course
  • This Course Is Not A Course On Setting Up Facebook Pages Etc.
  • This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Apply It Practically

Intended Audience: Business Owners, Entrepreneurs

Our Promise to You
By the end of this course, you will have a clear understanding on the science and art of Social Media Marketing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and develop your skill in Social Media Marketing!

Course Curriculum

Course Sections


Free Social Media Marketing Group

Introduction To The Social Media Marketing Section

Mastering Social Media Marketing

Social Media Marketing Monster

Free Vs Paid Traffic

What Is Marketing?

What Is Media?

What Is Social?

Local Vs International

Activities To Complete

Introduction To Marketing As A Business Priority

The Marketing Company

Feast And Famine

Continuous Marketing

The 80/20 Principle

Sales And Marketing

Activities To Complete

Introduction To Understanding The Buyer Journey

Meet Bob

The Seven Steps To Marriage

The Buyer Journey AIDA

Attention Content

Interest Content

Desire Content

Action Content

Activities To Complete

Introduction To Bob’s World View

Understanding World Views

Understanding Bob

Confirming A World View

The Family Kettle – Bob’s World View

Bob’s World View – Activities To Complete

Introduction To Social Media Marketing And SEO

The Truth About Social Signals

The Problem With New Websites

The Snowball Effect

The Great Deception

Your Website As Your Data Center

Activities To Complete

Introduction To Social Media Marketing Platforms

Finding Bob

What Platform Should I Use?

Business Or Personal Branding?

Social Media Branding Tips

Creating Your Social Media Marketing Biography

House Keeping

Activities To Complete

Introduction To Posting On Social Media Platforms

The Golden Rules

Curation Vs Creation Of Content

What Types Of Content Should I Create?

Written Content

Photography Content

Infographics Content

Video Content

Podcast Content

Automation Best Practices

Activities To Complete

Introduction To Social Media Posting Ideas

Where Do I Get Posting Ideas From?

Stupid Questions


Stories – The Power Of Narrative

Industry News

Content Capture Systems

Respecting Your Audience

Activities To Complete

Introduction To Creating A Social Media Marketing Post

Take Them To The Movies


Body Text

Using Images

Video Posts

Quizzes And Polls



Activities To Complete

Introduction To Community Based Marketing

The Best Kept Secret

Choosing A Niche For Your Community

Choosing A Platform For Your Community

Gate Keepers

Community Rules

Shared Ownership

Visiting Other Communities

Activities To Complete

Introduction To Building A Social Media Marketing Plan

Why You Need A Plan

Your Social Media Schedule

Your Content Calendar

Setting Realistic Time Frames

Responsibilities And Roles

SMART Goals For Your Marketing

Introduction To Social Media Case Studies

Social Media Marketing Mistakes – Part 1

Social Media Marketing Mistakes – Part 2

Twitter Case Studies

Facebook Case Studies

LinkedIn Case Studies

YouTube Case Studies

Instagram Case Studies

Pinterest Case Studies

Social Media Case Studies – Activities To Complete

Introduction To Creating Social Media Images With Adobe Spark

Adobe Spark – Tools Explained

Example Of An Adobe Spark Image Created On Desktop

Example Of An Adobe Spark Image Created On Mobile

Activities To Complete – Adobe Spark

Introduction To Social Media Profile Image Creation

Equipment Needed

Understanding Your Camera

Offset Lighting Set Up For Portraits

Front Lit Lighting For Portraits

Setting The Exposure

Posing The Face

Editing A Male Portrait

Finishing Your Male Portrait

Editing A Female Portrait

Introduction To Blogging And Copywriting

Identifying Your Niche Audience

Finding Your Style As A Writer

Preparation – Tracking Ideas For Your Blogs And Articles

Page Setup And Formatting

Links And Actions1

Additional Content On The Page

AIDA Copywriting

AIDA – The Attention Phase

AIDA – The Interest Phase

AIDA – The Desire Phase

AIDA – The Action Phase

Additional Thoughts For Your Blogging And Article Writing

Introduction To Email Marketing

Email Marketing – Grasping The Concept

Email Marketing Software – Choosing Your Provider

Building Your Email Marketing List

Different Ways To Get An Email Sign Up

Asking For The Email

The Magic Of PDFs

An Email List Is For Selling Stuff Right?

Email Marketing Styles

Email Writing Styles

Email Copywriting Using AIDA

Email Spam Traps And Pitfalls

Email Analytics – What To Measure

Email Automation – Understanding Its Usage

Using Surveys

Introduction To Local SEO Training Section

Google Search – Understanding How Google Search Works

Local SEO Ranking Factors

Your Local Ranking Factors – How They Impact Local Search Results

Your Analytics Spreadsheet

Domain Authority And Page Authority

Trust Flow

Check Your Local SEO Ranking Scores

Google Local Search

Google My Business

Cleaning Up Old Google Listings

Creating A Google Review Strategy

Google My Business – Support Community

Citations – An Introduction – Setting Up A NAP Page

Managing Your Citations

Back Linking – An Introduction

Checking The Quality Of Your Back Links

Building Back Links

Social Media Business Pages As Back Links

Content Marketing As Part Of Your SEO

Creating Your Content

Understanding Keywords

Keyword Strategies – How To Use Keywords Effectively

Inserting Your Keywords On Your Website

Marketing A Local Business

AIDA Marketing – An Overview

Adwords – An Introduction

Google Profiles For Google Personal Accounts

Setting Up A Local SEO Marketing Consultancy

Building Your YouTube Landing Page

YouTube SEO – The Importance Of Titles

YouTube SEO – The Importance Of Your Descriptions

YouTube SEO – The Importance Of Tags

YouTube End Screen Annotations

YouTube Analytics

Publishing And Sharing Your Videos

The Real Secret To A Successful YouTube Video Launch

Eyes On The Prize

Introduction To Audio And Video Production

Introduction To Mastering Audio Production

Technical Challenges You Will Face

Choosing Your Microphone

Positioning Your Microphone

Reducing Echo

Reducing Background Noise

The Perfect Studio

Additional Equipment

Introduction To Mastering Video Lighting

Camera Choices

Lighting Choices

Composition And Presentation

Webcam And Smartphone Setup

3 Light Setup For DSLR And Camcorder

5 Light Setup For DSLR And Camcorder

Teleprompter And Reference Monitor

Setting An Exposure

Introduction To Green Screen Video Production

Chroma Keying

Lighting A Backdrop

XSplit Broadcaster – An Introduction

XSplit Settings

Building A Presentation

Screen Capture

Introduction To On Camera Presence

Why You Need A Studio

Communicating With Warmth

Talking To Bob

Find Your Natural Self

Practice Makes Perfect

Take 2

Additional Tips

Introduction To Writing A Promotional Script For Your Video

Meet Bob

AIDA Psychology





Introduction To Editing With Adobe Premiere Pro And Adobe Audition

Setting Up Your Folder Structure

Colour Grading Your Video

Audio Correction Techniques

Cutting Options – Video Editing

Breath And Click Removal

Advanced Audio Cleaning

Adding Music To Your Video

Exporting Your Video

Introduction To Vlogging

What Is Vlogging?

Vlogging Equipment – Budget Or 4k?

Vlogging Equipment – Budget Recommendations

Vlogging Equipment – Choosing Your 4k Camera

Vlogging Equipment – Choosing Your Microphones

Vlogging Equipment – Tripods And Accessories

Filming Techniques

Editing A Vlog

Activities For The Vlogging Section

Introduction To Instagram Marketing

Understanding Instagram

Growing Your Audience

Hashtagging Tools

Better Pictures With Your Phone – Controlling The Exposure

Basic Composition – The Rule Of Thirds

Understanding Light

Controlling Your Background

Editing Your Images With Snapseed

Understanding Instagram – Activities To Complete

Introduction To Quora Marketing

What Is Quora?

Setting Up Your Quora Profile

Finding Quora Questions To Answer

Writing A Quora Answer

Quora Growth Tips

Quora Activities To Complete

Introduction To Pinterest Marketing

What Is Pinterest?

Setting Up Your Pinterest Business Profile

Creating A Board On Pinterest

Creating Pins On Pinterest

Understanding Rich Pins And Buyable Pins

Pinterest Growth Tips

Pinterest Board Strategy Examples

Pinterest Tools

Pinterest Activities To Complete

Introduction To Podcasting

What Is Podcasting?

Getting Started With Podcasting

Podcasting Equipment

Designing Your Podcast

Podcast Recording Tips

Finding Guests For Your Show

Editing Your Podcast With Adobe Audition

Marketing Your Podcast

Podcasting Activities To Complete

Summary For The Course


11 student reviews
  1. Leah Sambile says:

    Very informative
    This is very informative and detailed course. Excited to try more courses.

  2. Philomena Duncan says:

    Excellent Course
    Very detailed and clear in his delivery. Relevant.

  3. Jodie says:

    the best
    I like the simple terms and broad explanation of each unit