Strategic Planning

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This course is designed for those interested to learn the basics of strategic planning and management strategies in businesses which covers communication plans, data collection methods, strategic planning models, and implementation methods.

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About This CourseBeginner

Strategic plans shape the long-term purpose and direction of businesses. These plans are agreed by the board in response to an evaluating of the internal and external business environment. The changing business environment often results in strategic plans then involves radical change as when a software house elects to develop electric vehicles.

In this course, you will learn about the fundamentals of strategic planning. You will also discover the importance of strategic planning in businesses and how and why businesses develop their strategic plan. You will study the role of strategic planning and management in an organisation and how internal and external environmental factors can influence the planning process. 

In this course, you will:

  • Understand a range of strategic planning models
  • Develop communication plans to support strategic planning
  • Understand a range of data collection methods 
  • Develop knowledge of the implementation of strategies to the operational plan

Our Promise to You

By the end of this course, you will have learned strategic planning.

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Course Curriculum

Course Sections

Strategic Planning Introduction

Strategic Planning Models

Strategic Planning and Organisational Goals

SWOT Analysis

PESTEL Analysis

Porter’s Five Forces

Strategic Models: SWOT, Pestel, Five Forces

Data Collection

Quantitative V Qualitative Data

Ethical Considerations

Triangulation

Operational and Financial Impacts

Change Management

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