Content Marketing For Beginners: A Complete Guide

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This course is designed for those interested to learn the basics of content marketing to grow your brand and get more followers, subscribers, and potential customers.

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  • On Demand Video Lessons
  • Course Certificate
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About This CourseBeginner

By taking this course, you’ll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.

What will you learn?

  • Content marketing basics
  • Branding your business
  • Target audience
  • Content ideation
  • Content marketing formats
  • Creating your content
  • Publishing your content
  • Promoting your content
  • Marketing funnels
  • Measuring your results

After taking this course, you should have a professional marketing system that helps your business grow if you put into practice all of the techniques taught. You can also use these skills to get a job in the booming digital marketing space.

Who this course is for:

  • Anyone looking to grow a business with content marketing
  • Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers
  • Beginners just getting started with an online digital marketing strategy
  • Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business

Our Promise to You

By the end of this course, you will have learned content marketing.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about content marketing.

Course Curriculum

Course Sections

Welcome

Download: The Ultimate Guide To Content Marketing

Content Marketing – What And Why?

Download: Top Ten Content Marketing Ideas

A Brief Overview Of Content Formats And Platforms

How Does A Content Marketing Funnel Work?

Download: Branding Worksheet

What Is Your Purpose?

Position Your Brand

Your Unique Selling Proposition

Choose Your Brand Personality

Who Is Your Audience?

Understand Your Audience’s Pain Points

Where Does Your Audience ‘Live’ Online?

Create Customer Personas

Your Ideation System

Case Study: Idea Brainstorm

Case Study: Idea Research

Ask Your Audience

What Content Marketing Formats Are There?

Case Study: Visuals Or Photography

Case Study: Video

Case Study: Social Media

Repurposing Your Content

Introduction To This Section

Write Great Content

Make Great Video Content

Make Great Visual Content

Make Great Audio Content

Make Great Social Media Content

Download: Social Media Checklist

Create A Marketing Plan And Content Schedule

Download: Sample Content Marketing Calendar

Where Should You Post Articles?

Where Should You Post Video Content?

Where Should You Post Audio Content?

Where Should You Post Visual Content?

Create A Marketing Funnel

Case Study: Email Marketing Funnel

Case Study: Article Marketing Funnel

Case Study: Video Marketing Funnel

Introduction To This Section

Download: Sample Content Marketing Promotion Schedule

Boost Social Media Engagement

Promote Content With Email

Promote Content By Word Of Mouth

Promote Content With Traditional Marketing Techniques

Promote Content With Collaborations

Promote Content With Paid Advertising

What Analytics Should You Look At?

Case Study: Website Analytics

Case Study: YouTube Analytics

Case Study: Social Media Analytics

Adjust And Improve Your Content Marketing

Thank You

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