Content Marketing For Beginners: A Complete Guide
This course is designed for those interested to learn the basics of content marketing to grow your brand and get more followers, subscribers, and potential customers.
About This CourseBeginner
By taking this course, you’ll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.
What will you learn?
- Content marketing basics
- Branding your business
- Target audience
- Content ideation
- Content marketing formats
- Creating your content
- Publishing your content
- Promoting your content
- Marketing funnels
- Measuring your results
After taking this course, you should have a professional marketing system that helps your business grow if you put into practice all of the techniques taught. You can also use these skills to get a job in the booming digital marketing space.
Who this course is for:
- Anyone looking to grow a business with content marketing
- Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers
- Beginners just getting started with an online digital marketing strategy
- Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business
Our Promise to You
By the end of this course, you will have learned content marketing.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about content marketing.
Section 1 - Introduction
Download: The Ultimate Guide To Content Marketing
Section 2 - Content Marketing Basics
Content Marketing – What And Why?
Download: Top Ten Content Marketing Ideas
A Brief Overview Of Content Formats And Platforms
How Does A Content Marketing Funnel Work?
Section 3 - Define Your Brand And Purpose
Download: Branding Worksheet
What Is Your Purpose?
Position Your Brand
Your Unique Selling Proposition
Choose Your Brand Personality
Section 4 - Define Your Target Audience
Who Is Your Audience?
Understand Your Audience’s Pain Points
Where Does Your Audience ‘Live’ Online?
Create Customer Personas
Section 5 - Come Up With Great Content Marketing Ideas
Your Ideation System
Case Study: Idea Brainstorm
Case Study: Idea Research
Ask Your Audience
Section 6 - Content Marketing Formats
What Content Marketing Formats Are There?
Case Study: Visuals Or Photography
Case Study: Video
Case Study: Social Media
Repurposing Your Content
Section 7 - Create Amazing Content
Introduction To This Section
Write Great Content
Make Great Video Content
Make Great Visual Content
Make Great Audio Content
Make Great Social Media Content
Section 8 - Publish Your Content
Download: Social Media Checklist
Create A Marketing Plan And Content Schedule
Download: Sample Content Marketing Calendar
Where Should You Post Articles?
Where Should You Post Video Content?
Where Should You Post Audio Content?
Where Should You Post Visual Content?
Section 9 - Content Marketing Funnels
Create A Marketing Funnel
Case Study: Email Marketing Funnel
Case Study: Article Marketing Funnel
Case Study: Video Marketing Funnel
Section 10 - Promote Your Content
Introduction To This Section
Download: Sample Content Marketing Promotion Schedule
Boost Social Media Engagement
Promote Content With Email
Promote Content By Word Of Mouth
Promote Content With Traditional Marketing Techniques
Promote Content With Collaborations
Promote Content With Paid Advertising
Section 11 - Measuring Your Content Marketing Results
What Analytics Should You Look At?
Case Study: Website Analytics
Case Study: YouTube Analytics
Case Study: Social Media Analytics
Adjust And Improve Your Content Marketing
Section 12 - Course Conclusion
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