This course is designed for those interested to learn the basics of content marketing to grow your brand and get more followers, subscribers, and potential customers.
Read more.Instructor
My passion is inspiring people through online courses. I love learning new skills, and since 2012 have been teaching people like you everything I know. Through my online learning business, I create courses that teach you how to become the better version of yourself with all kinds of skills. I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching spo
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Who this course is for:
- Anyone looking to grow a business with content marketing
- Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers
- Beginners just getting started with an online digital marketing strategy
- Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business
What you’ll learn:Â
- Content marketing basics
- Branding your business
- Target audience
- Content ideation
- Content marketing formats
- Creating your content
- Publishing your content
- Promoting your content
- Marketing funnels
- Measuring your results
Requirements:Â
- No prior knowledge of content marketing is required.
- You’ll learn all of the basics of content, so this is the perfect course for beginners.
By taking this course, you’ll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.
After taking this course, you should have a professional marketing system that helps your business grow if you put into practice all of the techniques taught. You can also use these skills to get a job in the booming digital marketing space.
Our Promise to You
By the end of this course, you will have learned content marketing.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about content marketing.
Course Curriculum
| Section 1 - Introduction | |||
| Welcome | 00:00:00 | ||
| Download: The Ultimate Guide To Content Marketing | 00:00:00 | ||
| Section 2 - Content Marketing Basics | |||
| Content Marketing – What And Why? | 00:00:00 | ||
| Download: Top Ten Content Marketing Ideas | 00:00:00 | ||
| A Brief Overview Of Content Formats And Platforms | 00:00:00 | ||
| How Does A Content Marketing Funnel Work? | 00:00:00 | ||
| Section 3 - Define Your Brand And Purpose | |||
| Download: Branding Worksheet | 00:00:00 | ||
| What Is Your Purpose? | 00:00:00 | ||
| Position Your Brand | 00:00:00 | ||
| Your Unique Selling Proposition | 00:00:00 | ||
| Choose Your Brand Personality | 00:00:00 | ||
| Section 4 - Define Your Target Audience | |||
| Who Is Your Audience? | 00:00:00 | ||
| Understand Your Audience’s Pain Points | 00:00:00 | ||
| Where Does Your Audience ‘Live’ Online? | 00:00:00 | ||
| Create Customer Personas | 00:00:00 | ||
| Section 5 - Come Up With Great Content Marketing Ideas | |||
| Your Ideation System | 00:00:00 | ||
| Case Study: Idea Brainstorm | 00:00:00 | ||
| Case Study: Idea Research | 00:00:00 | ||
| Ask Your Audience | 00:00:00 | ||
| Section 6 - Content Marketing Formats | |||
| What Content Marketing Formats Are There? | 00:00:00 | ||
| Case Study: Visuals Or Photography | 00:00:00 | ||
| Case Study: Video | 00:00:00 | ||
| Case Study: Social Media | 00:00:00 | ||
| Repurposing Your Content | 00:00:00 | ||
| Section 7 - Create Amazing Content | |||
| Introduction To This Section | 00:00:00 | ||
| Write Great Content | 00:00:00 | ||
| Make Great Video Content | 00:00:00 | ||
| Make Great Visual Content | 00:00:00 | ||
| Make Great Audio Content | 00:00:00 | ||
| Make Great Social Media Content | 00:00:00 | ||
| Section 8 - Publish Your Content | |||
| Download: Social Media Checklist | 00:00:00 | ||
| Create A Marketing Plan And Content Schedule | 00:00:00 | ||
| Download: Sample Content Marketing Calendar | 00:00:00 | ||
| Where Should You Post Articles? | 00:00:00 | ||
| Where Should You Post Video Content? | 00:00:00 | ||
| Where Should You Post Audio Content? | 00:00:00 | ||
| Where Should You Post Visual Content? | 00:00:00 | ||
| Section 9 - Content Marketing Funnels | |||
| Create A Marketing Funnel | 00:00:00 | ||
| Case Study: Email Marketing Funnel | 00:00:00 | ||
| Case Study: Article Marketing Funnel | 00:00:00 | ||
| Case Study: Video Marketing Funnel | 00:00:00 | ||
| Section 10 - Promote Your Content | |||
| Introduction To This Section | 00:00:00 | ||
| Download: Sample Content Marketing Promotion Schedule | 00:00:00 | ||
| Boost Social Media Engagement | 00:00:00 | ||
| Promote Content With Email | 00:00:00 | ||
| Promote Content By Word Of Mouth | 00:00:00 | ||
| Promote Content With Traditional Marketing Techniques | 00:00:00 | ||
| Promote Content With Collaborations | 00:00:00 | ||
| Promote Content With Paid Advertising | 00:00:00 | ||
| Section 11 - Measuring Your Content Marketing Results | |||
| What Analytics Should You Look At? | 00:00:00 | ||
| Case Study: Website Analytics | 00:00:00 | ||
| Case Study: YouTube Analytics | 00:00:00 | ||
| Case Study: Social Media Analytics | 00:00:00 | ||
| Adjust And Improve Your Content Marketing | 00:00:00 | ||
| Section 12 - Course Conclusion | |||
| Thank You | 00:00:00 | ||
Course Review
5.0
1 RatingsRelated Courses
Are you interested in higher education?
Covers Pretty much everything
Many chapters in order to understand in a deeper level the concept of content marketing, many examples, downloadable stuff (that was very handy) it’s all you need to get started!! Perhaps needs a small update including the TikTok. To conclude, great class!